Couple of months ago I wrote here about FIFA World Cup 2010, pointing out the digital campaigns of the major sponsors. Last week, the translated version was published in issue 7 of Marketing Now, a quarterly newsletter by The College of Management, School of Marketing & Advertising. You can read the online version here (Hebrew, IE only) or download the PDF (again, in Hebrew).
Disclosure: I work as assistant lecturer at The College of Management, and also completed my B.A. in Finance and Marketing at the institute.
