Posts Tagged 'digital marketing'

Firefox 4 Twitter Party

Being successful and innovative with crowd sourcing (and digital marketing for that matter) is the holy grail of ad agencies, working tirelessly in an effort to nail what works, and what’s not. Old Spice is probably my favorite example of all times, T-Mobile’s Dance and Welcome are another example, Coca Cola Village too, from an Israeli perspective.

Now I can also add Firefox to that list, with their Firefox 4 Twitter Party, which introduced the latest browser version to the world, using a beautiful visualization to encourage people to join. Every tweet which included the #fx4 hashtag was automatically added to the party, creating the FF logo, made of people’s faces. Hover over a pixel and the tweet pops out.

Firefox 4 Twitter Party

Should be interesting to see Firefox’s stats, analyze the numbers. I used Firefox for 5-6 years (mid 2000), up until Chrome came to (a stable) life 3 years ago. The party actually triggered an action for me – gonna download, give it another try.

Definitely worth visiting Firefox 4 Twitter Party site to see the logo growing.

Update [March 24]: Firefox 4 just passed 14,000,000 downloads, according to

The Future of Nonprofit Summit Israel

On the last day of February I’ll be attending FONSI – The Future of Nonprofit Summit Israel conference, at Nalaga’at Center, Jaffa port. The Future of Nonprofit Summit Israel [FONSI] is designed to showcase the best tools, latest trends, and best practices in order to advance the third sector in Israel.

I’ll be on the ‘Is Social Media Overrated‘ panel (scheduled for 16:30 – so please stay ;-), along with Olivier, Kfir, Hadassah and Florence, speaking about the status of social media, specifically how (and if) nonprofits can leverage the tools and services to their advantage. Will share best practices from my own experience, like Alfa Romeo, Nokia World 2010, and others.

Register here, sponsors here. See you Feb. 28th !

2010 by the numbers

For the past month or so I’ve been reading and sharing a lot of ‘top 10 of 2010’ lists, and true to my nature – why not post a wrap-up of my own. So, here goes.

2010 in numbers - Google Analytics Dashboard

My numbers for 2010

During 2010 I wrote 62 posts (down from 118 in 2009 – damn I wrote a lot in 09!) that received almost 19,700 page views from 12,668 visitors who spent an average of 1:11 min on my blog.

Top pages you were viewing (hopefully reading too, in no particular order) were: The 101 of getting married in NYC (BTW, did a Jewish wedding too, in August), About pageThe real life facebook Like buttonNokia E72 – day 1Just how big is social mediaDay of mourning Carmel, take Techonomy 2010 by stormLotus Notes TravelerOld Spice case study, and FIFA World Cup 2.0.

In the countries section, we have a mini-revolution: Israel surpassed the US and was the #1 referring country, with almost 4,500 visits (US with just over 3,650). Impressive. I write in English since starting to blog some 8 years ago, so knowing that my words are read mostly by Israelies means a lot – Toda Raba people!!!

2010 in numbers - 15,000 visits from 2,788 cities

Just under 15,000 visits from 2,788 cities

A total of 2,788 cities from 132 countries sent traffic to my blog, and the top 10 countries are: Israel, USA, United Kingdom, India, Germany, Canada, Australia, Italy, Netherlands, and France.

Now, some interesting details…

Mobile devices accounted for 700 visits (5% of site total) – iPhone, Symbian, iPad, Android, and iPod make up the top 5. Time spent and pages/visit are obviously down (people on the go, less time to read, screen size), by 17% and 10%, respectively. I’m positive these numbers will increase in 2011.

15:00-19:00 is the period in which most of you (almost 40%) visited my blog, and another 20% of you read me later, probably at home (19:00-24:00).

In terms of Time Spent on Site, interesting metrics – Lebanon, Saudi Arabia, Turkey and Palestine Territories are among the top 10, with over 2:30 minutes spent here. Maybe my blog will bring peace in 2011, who know…

Somewhat of a disappointment, but I’m not judging anyone – 30% of you opted for Internet Explorer, 37% Firefox, and 21% Chrome. Hope to see a change in 2011..

May was the top visited month with over 2,400 visits, probably due to the fact that it was the most posted month (8 posts).

Facebook, twitter, and LinkedIn are #1, #3, and #5 top referring sites (26% of total traffic) to my blog, with (once an IBMer, always an IBMer I guess) and google taking slots #2 and #4 (all respectively). Social has been a huge content promoter for me in 2010, and I see no reason for this to change in 2011.

Google is the #1 in Search Engine sources, and by far. It accounted for 6,100 visits – more than a 1/3 of total visits, growing month by month – from 250 in January to 800 in December.

Finally, to the 12,668 people who visited my blog in 2010 – it was a blast, I hope you enjoyed, and looking forward to seeing you in 2011.

Thank you and a Happy New Year!!

Introduction to Web Analytics and AdWords

Last week I gave a guest lecture to the students of Digital Marketing and Social Media course, at which I serve as assistant lecturer (to Lior Zoref).

It is the first time the course is being offered at The College of Management, and the topics cover most aspects of the discipline, including social networks, micro-blogging and blogging, online advertising, web analytics, location based, video and more. Our goal is to provide the students (all of whom working in marketing departments and ad agencies) with the understanding of what tools and platforms are available, and what is the best way to leverage them.

My lecture focused on the fundamentals of web analytics and Google AdWords platforms. The presentation I used is embedded below and can be downloaded from my slideshare page (recommended – have embedded videos and animation). Replay of the lecture (in Hebrew) can be viewed on Lior Zoref’s uStream. Comments are welcome.

Welcome Back by T-Mobile

If you’re reading my blog long enough you know I have a soft spot for crowdsourcing/digital and how brands are leveraging these technologies and platforms to boost sales, strengthen customer loyalty or create demand.

T-Mobile UK is one of the companies who are doing an excellent work online, and in my opinion can be credited with the flash mob phenomenon.

At the end of October they shot another flash mob video, this time at Heathrow Airport, International Arrivals Terminal 5. Watch and learn.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.