If you’re reading my blog long enough you know I have a soft spot for crowdsourcing/digital and how brands are leveraging these technologies and platforms to boost sales, strengthen customer loyalty or create demand.
T-Mobile UK is one of the companies who are doing an excellent work online, and in my opinion can be credited with the flash mob phenomenon.
At the end of October they shot another flash mob video, this time at Heathrow Airport, International Arrivals Terminal 5. Watch and learn.
