Archive for February, 2007

Apple Commercial

It started. After Apple has settled the iPhone name issues with Cisco, there’s finally a date.
June 2007.
And now, it’s advertising time. And what a better launch date than the Oscars Ceremony. PC World reported that a new teaser is set to air during the Oscars.


RSSers: if you can’t see the video, click here.

You can hear (and see) ‘Hello’ 30 times, and than the Apple logo. Nice teaser, but I know Apple creative are capable of much more

Remembering the 6 millions

My employer, IBM Israel, started today a special series for employees, retirees and family members about The Holocaust. The series, in conjunction with Yad Vasehm, Martyrs’ and Heroes’ Remembrance Authority, includes several aspects of The Holocaust. Today was the first lecture, about Holocaust Denial, which recently jumped to the headlines, after Iran’s Holocaust Denial Conference, held in December 2006.

During the lecture we saw actual footage of film that was taken during WW2, by a German Navy soldier, and 3 other movies (other than Schindler’s List) that elaborates the Hell people suffered some 60 years ago. We also saw a piece by ’60 Minutes’ from the 90’s about Holocaust Denial, and the lies they spread where ever they went.

I am almost 29 now, both my parents were born and raised in Israel, but both my grandparents are survivors of that awful event. I heard stories, saw movies, read books and visited Poland in high-school. For me, as a Jew, it’s part of my legacy, my past, my present and my future.

I am not pretending to know all there is about The Holocaust, that’s why Yad Vashem was established. But I know the hard facts, and if someone would ask me I know what to answer.

If you are Jewish, Yad Vashem is a must see in your to-do list. More so if you live in Israel – the new Yad Vashem Museum is stunning and you’ll need more than a day to see everything. But the main exhibit can be walked through in 3 hours, with or without a guide, and it will leave you searching for words, to express what you saw.

In honor of the 6 million who lost their lives, so we can live our own, freely.

It’s all about creating a buzz..

In a lecture I gave a while back I stated some facts about YouTube!, from its official stats. As it turns out, there are 100 million (!) videos watched, every day! and roughly 65,000 videos are uploaded every day. But strikes me the most is the fact that the average user spends 17 minutes at youtube.com. 17 minutes. We’re talking of a website that has only videos, most of them under 5 mins.
The first response from the people who heard that was “how they find the time?” “don’t they have work to do”? As one of the people spending several minutes at YouTube I think that it’s all part of our work. Taking those 5-10 minute break, laugh a little, explore what the world created (Time Magazine POY) – is also working.

With that in mind, I was ‘working’ in YouTube the other day and came across this commercial. I work with advertising agencies a bit, and I know a good commercial when I see one, and this is a good commercial. I agree that the commercial sucks. I would probably find 20 other scenarios to advertise that Flea Market, if I were asked to. But this is a good commercial because it created a buzz. And in the world we live in, web 2.0, creating that buzz is the real thing.

The video was watched 210,000 times (when I wrote this), and most important – over 330 comments. Creating a buzz, remember?

And now you can watch it, and let me know what you think.

RSS subs: click here if you can’t see the video.

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TheMarker Cafe’ (Beta)

For all of you who aren’t familiar with TheMarker.com, now is a good time to start.

TheMarker.com is the leading news website for everything relating to IT, Finance, Business, Advertising, Banking – everything that is Business is the world. The site is 6 years old (hope I got that right), but most important – leading the field in Web 2.0 features.

In TheMarker.com you can search by tags, look at stories in a Map, RSS feed (dahhh) and now – your own personal page, TheMarker Cafe!

TheMarker Cafe logo

Basically you can create your own page, edit your profile, invite friends to join your network, add favorite music, upload videos, add RSS links (to your blog e.g) and much much more…

See in at the Cafe…

Windows Live Writer (Beta)

This is the first post I’m writing using Microsoft Windows Live Writer (Beta). I’ve seen a post somewhere in the blogosphere (sorry, can’t remember where), and I’ve been trying to use it ever since. After some firewall issues, it finally connected to my blog.

My 1st impression is wow. Very intuitive, easy to use design, the GUI is very Office-like, and editing/creating posts has never been easier.

A very simple wizard lets you connect to either Windows Live Blogging service or a bunch of other blogging services, including Blogger (which I use).

Just enter your blog url, username and pass, and you’re there.. So far, compared with the online version of writing in my blog, it’s a hugh difference. Like writing a Word doc.

I still have to play with it a bit, but it looks good.

The only issue so far is with images. You have to create a FTP connection to upload images, or host them in one of the free hosting services online, and paste the image link (which I did). But if you already have a blog, I’m guessing you have a FTP available, so that’s not a big problem…

Here’s a screenshot of this post, from Live Writer:

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