Posts Tagged 'avinash kaushik'

Introduction to Web Analytics and AdWords

Last week I gave a guest lecture to the students of Digital Marketing and Social Media course, at which I serve as assistant lecturer (to Lior Zoref).

It is the first time the course is being offered at The College of Management, and the topics cover most aspects of the discipline, including social networks, micro-blogging and blogging, online advertising, web analytics, location based, video and more. Our goal is to provide the students (all of whom working in marketing departments and ad agencies) with the understanding of what tools and platforms are available, and what is the best way to leverage them.

My lecture focused on the fundamentals of web analytics and Google AdWords platforms. The presentation I used is embedded below and can be downloaded from my slideshare page (recommended – have embedded videos and animation). Replay of the lecture (in Hebrew) can be viewed on Lior Zoref’s uStream. Comments are welcome.

Top ten countries visiting my site

It’s not year end or something, but like any analytics professional, I always have at least one tab open on my analytics solution. Since starting to work around Microsoft SharePoint products almost 6 months ago, I’ve been updating my RSS reader with relevant content, and the direction of my posts have altered as well (as you’d imagine). Joel Oleson and Mike Gannotti are 2 of the SP experts I came to meet and follow (@joeloleson @gannotti), Avinash is another one of course, and an awesome source for analytics insights.  Inspired by Mike’s post from yesterday, I remember I didn’t write an analytics post for a while.

In 2009 (01/01/09 till 12/31/09) I had a slight increase in traffic compared to 2008, however my readers’ demographics haven’t changed that much – same countries as in 2008. Israel sent almost twice as many visitors as in 2008 – Toda people 🙂  Kicking off 2010 as a SharePoint blogger (more like 3rd party SP blogger), it’s gonna be interesting to see what metrics I see come January 2011.

The top ten countries for 2009 were:

  1. United States
  2. Israel
  3. United Kingdom
  4. Germany
  5. Canada
  6. India
  7. Australia
  8. France
  9. Netherlands
  10. Italy

To all my visitors, from the countries above and anywhere else, thank you for dropping by. You make this blog what it is – see you around 🙂

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.