Posts Tagged 'fifa world cup'

2010 by the numbers

For the past month or so I’ve been reading and sharing a lot of ‘top 10 of 2010’ lists, and true to my nature – why not post a wrap-up of my own. So, here goes.

2010 in numbers - Google Analytics Dashboard

My numbers for 2010

During 2010 I wrote 62 posts (down from 118 in 2009 – damn I wrote a lot in 09!) that received almost 19,700 page views from 12,668 visitors who spent an average of 1:11 min on my blog.

Top pages you were viewing (hopefully reading too, in no particular order) were: The 101 of getting married in NYC (BTW, did a Jewish wedding too, in August), About pageThe real life facebook Like buttonNokia E72 – day 1Just how big is social mediaDay of mourning Carmel FireInterlude.fm, Fidd.me take Techonomy 2010 by stormLotus Notes TravelerOld Spice case study, and FIFA World Cup 2.0.

In the countries section, we have a mini-revolution: Israel surpassed the US and was the #1 referring country, with almost 4,500 visits (US with just over 3,650). Impressive. I write in English since starting to blog some 8 years ago, so knowing that my words are read mostly by Israelies means a lot – Toda Raba people!!!

2010 in numbers - 15,000 visits from 2,788 cities

Just under 15,000 visits from 2,788 cities

A total of 2,788 cities from 132 countries sent traffic to my blog, and the top 10 countries are: Israel, USA, United Kingdom, India, Germany, Canada, Australia, Italy, Netherlands, and France.

Now, some interesting details…

Mobile devices accounted for 700 visits (5% of site total) – iPhone, Symbian, iPad, Android, and iPod make up the top 5. Time spent and pages/visit are obviously down (people on the go, less time to read, screen size), by 17% and 10%, respectively. I’m positive these numbers will increase in 2011.

15:00-19:00 is the period in which most of you (almost 40%) visited my blog, and another 20% of you read me later, probably at home (19:00-24:00).

In terms of Time Spent on Site, interesting metrics – Lebanon, Saudi Arabia, Turkey and Palestine Territories are among the top 10, with over 2:30 minutes spent here. Maybe my blog will bring peace in 2011, who know…

Somewhat of a disappointment, but I’m not judging anyone – 30% of you opted for Internet Explorer, 37% Firefox, and 21% Chrome. Hope to see a change in 2011..

May was the top visited month with over 2,400 visits, probably due to the fact that it was the most posted month (8 posts).

Facebook, twitter, and LinkedIn are #1, #3, and #5 top referring sites (26% of total traffic) to my blog, with planetlotus.org (once an IBMer, always an IBMer I guess) and google taking slots #2 and #4 (all respectively). Social has been a huge content promoter for me in 2010, and I see no reason for this to change in 2011.

Google is the #1 in Search Engine sources, and by far. It accounted for 6,100 visits – more than a 1/3 of total visits, growing month by month – from 250 in January to 800 in December.

Finally, to the 12,668 people who visited my blog in 2010 – it was a blast, I hope you enjoyed, and looking forward to seeing you in 2011.

Thank you and a Happy New Year!!

Zeitgeist 2010: Year in Review

We’re closing in on the YE, and the summations/reviews/top-10 lists are already underway.

Zeitgeist (The spirit of the times) is the Google way of telling the world what happened (methodology), by looking into top searches, fastest rising and fastest falling, filtered by country/industry. Interesting to see what different countries are searching for – ‘פייסבוק‘ (facebook in Hebrew) was the #1 search term in Israel, with Youtube clinching the #3 spot. The US was most interested in iPad (fastest rising) and the tragic oil spill (fastest rising in News).

For those in a hurry, here’s the 3min summary of the Google Zeitgeist 2010:

LOTS of data can be found in the Google list, and plenty of insight is available on each search query. There’s also an interactive map where you can zoom in, change timeline and compare events – feel free to explore for yourselves.

Published: World Cup 2.010

The College of Management logoCouple of months ago I wrote here about FIFA World Cup 2010, pointing out the digital campaigns of the major sponsors. Last week, the translated version was published in issue 7 of Marketing Now, a quarterly newsletter by The College of Management, School of Marketing & Advertising. You can read the online version here (Hebrew, IE only) or download the PDF (again, in Hebrew).

Disclosure: I work as assistant lecturer at The College of Management, and also completed my B.A. in Finance and Marketing at the institute.

FIFA World Cup 2.0

The 2010 FIFA World Cup is upon us, kicking-off June 11 in Africa. Although not a big soccer fan, World Cup is once every 4 years, so I decided to make an exception. I’ve compiled a list of the little things [careful, pdf] that will help you follow your favorite country, all the way to the Finals. If you have something to add, comment away and I’ll include it in the original list.

2010 FIFA World Cup logo

Have to say that I’m somewhat disappointed at the minimal usage FIFA are doing with social media services in one of the most (maybe even #1) popular sports in the world – no official twitter account, facebook group, foursquare venues, youtube channel (not active), only non-official blog. I know it’s in a developing continent, but still, there will be plenty of soccer-loving-social-media-junkies out there, that can help those at home keep track of the action. The World Cup sponsors however (and South Africa’s government), are not counting on FIFA, and promoting their own campaigns, such as Sony-Ericcson’s Twitter Cup, which shows an interactive stadium that fills based on the number of tweets. Budweiser will host Bud House [twitter], a rendition of The Real World, focused on soccer of course. Coca-Cola will launch their advertising campaign May 15, in 90 markets and heavy YouTube partnership, under the ‘Quest‘ name.

That’s it, for now. In the meantime, the NBA Playoffs are at Conference Semi-Finals (East/West) – you can follow the action at nba.com or youtube.com.




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.