Published: World Cup 2.010

The College of Management logoCouple of months ago I wrote here about FIFA World Cup 2010, pointing out the digital campaigns of the major sponsors. Last week, the translated version was published in issue 7 of Marketing Now, a quarterly newsletter by The College of Management, School of Marketing & Advertising. You can read the online version here (Hebrew, IE only) or download the PDF (again, in Hebrew).

Disclosure: I work as assistant lecturer at The College of Management, and also completed my B.A. in Finance and Marketing at the institute.




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.