Posts Tagged 'ps3'

More pictures from STKI 2007

My earlier post was published during the event itself, so I had little time to browse through the pictures and posted only 2.
Here are some more pictures from the event, were IBM took center stage at the welcome hall, showcasing PS/3 for the 2nd time in Israel, but 1st to the open public. As you can see from the pictures, IBM ‘game arena’ was packed all day…

Here you can see an overview of the IBM ‘gaming arena’, early morning, just before the crowd came rushing in… We had 4 PS/3 consoles, and Sony’s LCDs to accompany the Full-HD capabilities of the console.

STKI summit is an annual event that attracts many IT executives, including IBM’s. Between the networking and the lectures I was able to sit 2 unit executives for some Formula 1 action. On the left is Michael Oran, Systems and Technology Group (STG) Manager and Zeev Gal-Tzur, Software Group (SWG) Manager, going head-to-head. Also notice the Bluetooth capabilities of PS/3 – the game controllers are connected wireless to the console itself.

PlayStation 3 up close and personal. The Israel version is the high-end version, the only one available in Europe (at the US you have 2 vesrions). Israel’s version includes a 60GB HDD, memory card readers, bluetooth and wi-fi. And the picture quality is, well, awesome!!

Last picture I thought I give myself some visibility. On the left that’s me, middle is Nirit Icekson, IBM Global Services marketing manager and on the right is Roni Aviv, Avaya Israel marketing manager. Avaya are a business partner of IBM Israel and also showcasing their solutions at IBM Forum Israel, which is IBM Demonstration and Conferencing Center. I forgot to mention that at IBM, I manage IBM Forum Israel… hence the picture…

Live from STKI.Info

It’s the Annual STKI.Info Summit today, at Avanue, Airport City, and IBM is the main attraction of the event. The lectures are interesting, covering all aspects of the IT industry, but IBM’s booth at the ground floor is drawing a crowd. Why you ask? PS/3 of course, that’s why.
IBM is showcasing, 1st in Israel to the open public, the PS/3 game console, which includes the Cell processor, IBM’s revised POWER chip. The 4 PS/3 consoles are working non-stop – playing, playing and playing some more.

The summit is 3 hours from over, so if you want a chance to explore PS/3 – now is the time.

Another aspect of IBM’s Innovation is also showing – Second Life. IBM is investing heavily in Second Life, as part of its effort to explore Virtual Worlds and 3D internet. The SL demo is taking visitors on a guided tour inside IBM’s islands in SL, and also showing some videos prepared in advance of major IBM activities in SL, such as Lotusphere 07, the Australian Open, Circuit City store and more. Stop by the IBM booth, located in the middle of the floor, for the full 411.

Impression from PS/3 launch party

It was a nice evening yesterday in Tel Aviv, Israel, as Sony prepared to launch the PS/3. In the trendy Whiskey-Gogo bar at the Tel Aviv Harbor, gathered some 200+ game freaks to play the next gen of Sony’s Blu-Ray machine. Major internet news sites covered the event – you can read from, walla!, Ynet and others.

Some red PS/3 banners welcomed the guests (by invitation only), and 12-14 PS/3 consoles were spread out in the room, with matching Sony LCDs – to support the HD capabilities of the console. Sony also invited local celebrities, Basketball and Football players, news anchors and business man – who came with their kids…

The console itself is pretty amazing. All the videos you see can’t reflect the true quality of the machine, and Sony also allocated one Full HD LCD to show the difference between regular DVD and Blu-Ray DVD – just for fun. Sony released 8 Blu-Ray titles, and the first 1000 lucky buyers would get the PS/3 with the latest Bond movie, Casino Royale. On the demo, it looked superb! But how many of us, normal people, have Full-HD LCD in our living room? I’m guessing very few…

If you want to play with the new PS/3, you can visit the IBM booth tomorrow (March 21st) at the 2007 STKI.Info Summit, at Avenue, Airport City. IBM is taking sponsorship at the summit and will showcase the PS/3 console as part of its Innovation message. I will be there also, for IBM (my employer..) taking the guests on a virtual Second Life tour, into IBM Islands.. IBM has 12 islands in SL, including 2 stores (Circuit City and Sears), along with SOA Hub and conference halls.

Anyway, see you tomorrow at the IBM booth !

PS/3 arrives to Israel – March 24 !!

It’s coming.. soon.. you can almost smell it.. Sony PS/3 will make its debut in Israel on Sat. the 24th. 5 days from now. A handful of lucky people, yours truly included, will get a chance to explore the much anticipated game console tomorrow (Mon.), at the official Sony launch event.

PS/3 features IBM’s technology, the Cell processor, which also runs xBox 360 and Nintendo Wii.

Stay tuned for pictures and first impressions tomorrow night..

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.