Posts Tagged 'music'

Innovators Wanted – The Netflix Story

I came across this story a while back and faved it for later, which is now. Innovation is defined as a change in the thought process for doing something or “new stuff that is made useful” (from Wikipedia). The following example focuses on the change in the thought process of a company’s CEO, and the actions he’s taking to keep his company in the lead.

Netflix Strategy - The Future

Netflix Strategy - The Future

Reed Hastings, Netflix Co-founder and CEO, uploaded a presentation last month, called Netflix Business Opportunity (RSS readers click here). In the 40-slide deck, Reed quickly reviews Netflix performances to date and shifts to the future – threats and opportunities, and what his company must do in order to continue the growth and lead the market.

Netflix - The Future

Netflix - The Future

In a candid inside look into his own company, Reed is saying ‘Our main revenue stream is dying, we need to find and cultivate a new one’. That’s not an easy statement to read, yet alone write, for a CEO. The DVD-by-Mail service will grow for 3 more years, but streaming will eventually replace it. If Netflix wishes to grow, it must focus on ‘a single segment of the streaming market, where we can gain and maintain leadership’.

Netflix segment - to lead and maintain leadership

Netflix segment - to lead and maintain leadership

How Netflix intends to gain and maintain leadership? By Democratizing Innovation, meaning leveraging the company’s assets – its customers and employees. Reed explains the threats to the company’s new strategy (Pay-Per-View, Piracy, Cable/Sat/DVRs, Direct/Online/Free, etc), but also how to compete with them – providing superior customer service, improving subscribers’ satisfaction, creating amazing user experience, and keeping subscribers raving about Netflix (among others).

Democratizing Innovation

Democratizing Innovation

The complete deck is embedded here, definitely worth the reading time. I know that once Netflix launch in Israel (expanding international begins 2010) – they have my vote, and subscription.

The New Dork

Seen it at Ahuvah’s, who saw it at Brad’s – awesome spoof! Loving this song 🙂

THE NEW DORK – Entrepreneur State of Mind (Jay-Z ft Alicia Keys Spoof):

We Are the World – 1985, 2010, YouTube

We Are the World is THE charity single, recorded originally in 1985 by SuperGroup USA for Africa, to lyrics by Michael Jackson and Lionel Richie. After the Haiti earthquake, Jamie Foxx gathered a distinguished group of 80 artists to re-record We Are the World 25 for Haiti, in just 14 hours. The version was released and debuted on February 12, 2010 at the Opening Ceremony of 2010 Winter Olympics.

Being the connected world we are, another version recently surfaced the web, We Are the World 25 for Haiti – YouTube version, featuring 57 YouTube singers (expand the ‘more info‘). It took 72 days to edit the video and 48 hours to edit the vocals, but the result is very impressive – and for a good cause. So, here it is, We Are the World, 1985, 2010, YouTube.

We Are the World – 1985

We Are the World 25 for Haiti

We Are the World 25 for Haiti – YouTube version

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.