Posts Tagged 'internet'

AOL acquires 5min Media and TechCrunch

Busy day in the internet, as Web giant AOL buys 5min Media (also in Hebrew) and TechCrunch (undisclosed, estimated at $75-$100M) to strengthen its content offering. Robert Scoble published a post earlier today (Tue.) with his analysis of the (then rumored) acquisition, definitely worth the read. Official press releases after the widget.

AOL Acquires 5min Media:

AOL Acquires 5min Media, Web’s Largest Video Content Syndication Platform. Combination of 5min Media and AOL’s Video Capabilities Creates Powerful End-to-End Offering.

NEW YORK–(BUSINESS WIRE)–AOL Inc. [NYSE: AOL] today announced it has acquired 5min Media, the Web’s largest video syndication platform.* The acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network’s appeal to advertisers and is expected to further enhance the distribution and monetization of AOL-produced original video content throughout the Web.** Deal terms were not disclosed.

“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web”
“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL. “AOL is building a video ecosystem for the next decade. 5min Media is the perfect complement to our powerful video capabilities — it provides a missing piece in the AOL value chain that completes our end-to-end video offering from content creation through syndication and distribution to the consumer experience and monetization.”

“AOL and 5min Media share the same excitement about the direction our industry is taking, and our complementary video capabilities make us a compelling fit and an attractive combination for content creators and publishers,” said Ran Harnevo, Co-Founder and Chief Executive Officer, 5min Media. “We’ve seen rapid and successful growth as an independent organization and becoming part of AOL is a natural next step. We’re confident that AOL’s organizational horsepower, combined with the vast library, audience and syndication capabilities 5min Media offers, present compelling opportunities for AOL as well as the content creators we work with and the publishers we serve.”

Leading Video Syndication Network and Library to Enhance AOL’s Properties

5min Media is the world’s leading video syndication network with a library of more than 200,000 categorized, tagged and rated videos from more than 1,000 of the world’s largest media companies and professional independent video producers. Founded in 2006 and headquartered in New York City with offices in Tel Aviv, 5min Media has been named the largest U.S. independent video property by comScore, with more than 20 million unique viewers and more than 130 million video streams (including ad and content videos) in the U.S. in August 2010. 5min Media’s growing network of 800 partner sites allows content creators to reach this audience of targeted viewers across 21 different verticals, including six verticals – Home, Food, Beauty / Fashion, Health, Travel and Pets – that lead their categories, according to comScore Video Metrix, August 2010. VideoSeed, 5min Media’s proprietary semantic technology, contextually matches the most relevant videos with a partner site’s text content to enhance the consumer experience and increase monetization rates.

AOL has already begun to integrate 5min Media’s video content on its sites through a commercial agreement executed prior to the acquisition. “With 5min Media we’ll be able to add more video inventory to our pages. Importantly, we’ll also be able to identify video content holes among our sites, tap our StudioNow capabilities to fill those needs and create a truly ‘demand informed’ video library,” Armstrong said.

Combination Completes Next Step in AOL’s Value Chain

With the addition of 5min Media, AOL will significantly increase its consumer offering in video programming and connect consumers with high-quality video. In January, AOL acquired StudioNow, the premier online platform for quality video content creation and distribution. With StudioNow, AOL has formed a fully functional platform to produce high-quality video content in a rapid, cost-effective and scalable way for both AOL as well as third-party publishers. In addition, AOL is forging exciting new partnerships to provide relevant content to specific audiences, including partnering with: The Ellen DeGeneres Show; Marlo Thomas; The Jonas Group and MGX Lab to found Cambio (; and A Squared Entertainment LLC to create children’s content featuring Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan.

*comScore Media Metrix data, August 2010

**According to eMarketer, online video advertising spend is expected to grow from $1 billion in 2009 to more than $4 billion by 2014, making it the fastest growing format in online advertising. At the same time, the Cisco Visual Networking Index predicts that video will account for more than 60 percent of all consumer Internet traffic in 2013.

AOL to acquire TechCrunch Network of Sites

Leading Authority on Tech News Will Expand AOL’s Growing Offering of World-Class, Audience-Relevant Content

San Francisco, CA, September 28, 2010 – AOL Inc. [NYSE: AOL] today announced that it has agreed to acquire TechCrunch, Inc., the company that owns and operates TechCrunch and its network of websites dedicated to technology news, information and analysis. TechCrunch and its associated properties and conferences will join the AOL Technology Network while retaining their editorial independence, further bolstering AOL’s position as one of the world’s leading providers of high-quality, tech-oriented content. The announcement will be made on stage at TechCrunch Disrupt in San Francisco, CA.

Founded by Michael Arrington, TechCrunch operates a global network of dedicated properties from Europe to Japan, as well as vertically-oriented websites, including MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase. The TechMeme Leaderboard ranks TechCrunch as the No. 1 source of breaking tech news online, followed by AOL’s Engadget.*

“Michael and his colleagues have made the TechCrunch network a byword for breaking tech news and insight into the innovative world of start-ups, and their reputation for top-class journalism precisely matches AOL’s commitment to delivering the expert content critical to this audience,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL. “TechCrunch and its team will be an outstanding addition to the high-quality content on the AOL Technology Network, which is now a must-buy for advertisers seeking to associate their brands with leading technology content and its audience.”

Heather Harde, Chief Executive Officer of TechCrunch, said: “TechCrunch and AOL share a motivating passion for quality technology news and information, and we’re delighted about becoming part of the AOL family. This represents a compelling opportunity to extend the TechCrunch brand while complementing the great work of sites like Engadget and Switched. Our contributors, and our audiences, can look to the future with excitement about what we can build when we have the significant resources of AOL behind us.”

Michael Arrington, Founder and Co-Editor of TechCrunch, said: “Tim Armstrong and his team have an exciting vision for the future of AOL as a global leader in creating and delivering world-class content to consumers, be it through original content creation, partnerships or acquisitions. I look forward to working with everyone at AOL as we build on our reputation for independent tech journalism and continue to set the agenda for insight, reviews and collaborative discussion about the future of the technology industry.”

TechCrunch also hosts industry-leading conferences and events, including The Disrupt series, The Crunchies Awards and various meet-ups worldwide. These conferences bring together industry innovators, entrepreneurs and financing sources to exchange ideas, forge new relationships and discuss the current and future industry trends.

“Engagement with thought leaders is as important to AOL as our engagement with our contributors, audiences, publishers and advertisers, and TechCrunch’s conferences and websites will give us a promising, additional springboard to join and amplify these conversations. We’re committed to quality in everything we do at AOL, and look forward to working with Heather, Michael and the TechCrunch team to extend the brand,” said David Eun, President of AOL Media and Studios.

The AOL Technology Network consists of AOL’s tech-oriented properties including Engadget, the Web magazine about everything new in gadgets and consumer electronics; Switched, which covers the intersection of the digital world with entertainment, sports, art, fashion and lifestyle; TUAW, the unofficial Apple weblog; and DownloadSquad, the weblog about downloadable software and other computer subjects. The AOL Technology Network ranks in the top five for tech news according to comScore Media Metrix, August 2010 data, and leads the top five in average time spent and average visits per user.

This acquisition will further AOL’s strategy to become the global leader in sourcing, creating, producing and delivering high-quality, trusted, original content to consumers. TechCrunch will remain headquartered in San Francisco, CA, as a wholly owned AOL unit. Deal terms were not disclosed.

Innovators Wanted – The Netflix Story

I came across this story a while back and faved it for later, which is now. Innovation is defined as a change in the thought process for doing something or “new stuff that is made useful” (from Wikipedia). The following example focuses on the change in the thought process of a company’s CEO, and the actions he’s taking to keep his company in the lead.

Netflix Strategy - The Future

Netflix Strategy - The Future

Reed Hastings, Netflix Co-founder and CEO, uploaded a presentation last month, called Netflix Business Opportunity (RSS readers click here). In the 40-slide deck, Reed quickly reviews Netflix performances to date and shifts to the future – threats and opportunities, and what his company must do in order to continue the growth and lead the market.

Netflix - The Future

Netflix - The Future

In a candid inside look into his own company, Reed is saying ‘Our main revenue stream is dying, we need to find and cultivate a new one’. That’s not an easy statement to read, yet alone write, for a CEO. The DVD-by-Mail service will grow for 3 more years, but streaming will eventually replace it. If Netflix wishes to grow, it must focus on ‘a single segment of the streaming market, where we can gain and maintain leadership’.

Netflix segment - to lead and maintain leadership

Netflix segment - to lead and maintain leadership

How Netflix intends to gain and maintain leadership? By Democratizing Innovation, meaning leveraging the company’s assets – its customers and employees. Reed explains the threats to the company’s new strategy (Pay-Per-View, Piracy, Cable/Sat/DVRs, Direct/Online/Free, etc), but also how to compete with them – providing superior customer service, improving subscribers’ satisfaction, creating amazing user experience, and keeping subscribers raving about Netflix (among others).

Democratizing Innovation

Democratizing Innovation

The complete deck is embedded here, definitely worth the reading time. I know that once Netflix launch in Israel (expanding international begins 2010) – they have my vote, and subscription.

Giveaways: Tickets to TheMarker Com.Vention

Update [April 27th, 5pm GMT+3]:

Thank you all for commenting and participating. The winners have been notified by email an hour ago. Hope to see you all Sunday.


TheMarker Com.Vention is the prominent internet event in Israel, with known figures from the SU, VC, Marketing, Content and TV, Advertising and Internet industries (local and global) – and I have 10 complimentary tickets (worth ~$100 each) to share with you!

TheMarker Com.Vention

In the spirit of networking and sharing, I’ve decided to do a ‘Pay It Forward‘ kind of thing, and give each ‘winner’ 2 tickets: one for you and the other for someone from your network, whom you met via a social network (facebook/twitter/LinkedIn/Foursquare/etc), that haven’t attended Com.Vention before. So basically, you get to pick a ticket winner.

Here’s what you need to do in order to win a ticket to TheMarker Com.Vention:

  1. Explore your wall/stream and find someone that hasn’t attended Com.Vention yet.
  2. Post a comment to this post (name, email – not public, website), with your name, your friend-from-the-web name and the social match-maker name.
  3. That’s it!

Then, I will cross-reference the names with TheMarker (to verify your friend-from-the-web didn’t attend previously) and research the social network in question (to assess the relationship). First 5 ‘couples’ that will get it right – met via a social network and friend-from-the-web hasn’t attended before, will receive the tickets. Last date to submit entries is Thursday, April 29th at 18:00 Israel time (GMT+3). Winners will be announced here and contacted via email for the logistics, so please watch your typing.

This year there are very interesting panels and sessions: ‘Mobile Internet – Who’s going to benefit most from the boom?’, ‘Life on demand – how consumers are changing the life of E-commerce’, ‘Who will control the content’ and more. Full agenda is available here, speakers list here, twitter tag is #com2010, and facebook page.

See you Sunday!

Missing out on a super interesting week

The coming week, July 12th, is looking like one of the most interesting weeks in the last 6 months for the local internet and SU scene, second only to that week end of March.
And I’m gonna miss all of it!! Here’s what we have planned for the week. The reason for my absence is at the bottom of the post.

Monday, July 13th
Globes‘ annual Internet, Communication and Media Conference will kickoff Monday the 13th, at David Intercontinental Hotel in Tel Aviv (map). The event is sponsored by Bezeq and, media sponsors are TechCrunch, ReadWriteWeb, GigaOM, Go2Web20, TechAviv and The Next Web. During the event will hold their highly anticipated TWS2009 – the most promising Israeli web and mobile startups competition. Throughout the day, 10 pre-selected startups (that were picked by these judges) will come on stage and present their solution/service/product before a crowd of VCs, CEOs, internet evangelists and media professionals.

Other than the TWS2009 there will be some cool panels and 1-on-1 interviews: Trends in consumer marketing; Future of communication (VoIP, Cellular, IPTV and more); Twitterring of course; Building personal brands by @garyvee; How-to get eBay to buy you; Creative thinking and the highlight of the event – a video-interview with David Plouffe – Obama’s Chief Campaign Mgr. in the 2008 Presidential Elections.
Full agenda for the entire event is available here (Hebrew only, sorry).

If you have ANY interest in the local internet scene, you must be at TWS2009. The 10 startups will also present at this year’s DemoPit at TC50 coming Sep. If you are unable to attend (like me), start following @tws2009 and #tws2009 on twitter to catch all the highlights, photos, videos, announcements and excitement.

Sunday, July 12th
Like any internet event there will be a pre-event party, by invitation only, sponsored by Sequoia Capital, Sunday evening. You’re welcome to try and get a ticket here.

Saturday, July 11th
Even before that, on Saturday, Technorati founder Dave Sirfy (who’s also a judge), will host 2 photo walks at Tel Aviv, for those who fancy walks, photos and internet of course.. 😉 The first walk will be to Neve Tzedek (morning) and the second to Old Jaffa (evening). Dave was here last some 20 years ago, so this might be a good chance to catch up with him.

Wednesday, July 15th
Towards the end of the week, Wed. the 15th, the Israel Internet Association will hold a half-day event focusing on the daily implications of social media, such as GUI interactions, Creating personal branding and the effects of twitter of course. You can read more about the event and its speakers here and on facebook.

All week long
Now, why am I going to miss all those events? Well, I’ll be pre-occupied somewhere in the desert, paintballing my way to the target, while staying clear (and clean 😉 of the ‘enemy’. Among other things… Wish me luck and see you all next weekend :-))

Obama leads to change in Israel politics as well

It seems that Barack Obama‘s victory echoes all the way to our little country of Israel.
Obama’s flawless use of the web has created many copycats, most of whom mimicked the L&F of US President Elect website. Even the NY Times picked up the story, first caught by a local blogger, who mentioned it to a friend, who blogged about it – and shortly after published at ‘traditional’ news sites.

There’s even a new word for it in Hebrew – ‘likebama‘ (free translation –
‘Someone attemping to be like US President Elect Barack Obama, to enjoy Obama’s popularity’.

Links (most in Hebrew):
Ido Kenan (blogged about it)- Netanyahu and Obama website
Ido Kenan – More copy-paste stories
Ido Kenan – Some more stories
Gal Chen – the local blogger
TheMarker IT – from an Israeli blogger to NYTimes
Ynet – Does Netanyahu’s website mimcks Obama’s? – Yes he can! Netanyahu launches new website (requires sign-in) – Israeli candidate borrows a (web) page from Obama

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.