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VOI – Video On the Internet

Published October 25, 2008 Uncategorized Closed
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The local internet scene is humming and buzzing for the last few months now, with new portal designs and the annual TV/Internet festival.
Only yesterday I read several posts and comments about Channel 2 latest announcement – mako.co.il, which was suppose to be the new face of Channel 2 online and instead reduced to ‘just another news portal‘.

The internet has definitely changed the way we consume content – my single source for information is definitely the web, being internal or external. Thanks to bandwidth and UGC I can now watch complete episodes/sketches of The Colbert Report, The Daily Show with Jon Stewart, SNL and others anytime I want to.

Why this intro? Well, I’ve been following Gal Mor‘s blog, Holes in the Net, for some time. He’s a savvy internet producer/consumer, and although (or maybe bacause) managing the Dev. dept. of Ynet.co.il, his insights into the space of content, internet and UGC is a must read. The new mako.co.il got low reviews from Gal, who put together an excellent post, disecting the different parts of the site. One might say that Gal is a bit biased, as mako.co.il competes with Ynet.co.il, but as Gal (and the comments) concludes, mako.co.il should be more focused on video, rather than ‘plain’ content. We want Video On the Internet.

What interest me is the fact that Channel 2 already has a video presence online – it launched IsraelNews at YouTube a month ago, with some clips on the ‘behind-the-scene’ action at a news room (and watching Yonit Levy up close and personal for 2:16min can’t hurt either.. 😉
That’s the kind of VOI I’m talking about. Even Yonit is saying that the internet provides the extra screen time they need, putting the full 15min interview instead of the 4min cut for the news item.

Bottomline – nice to see Channel 2 are taking risks, leaping into the VOI space, but they need to walk carefully. Already there’s some confusion between mako.co.il, israelnews, ch2news2, reshet.tv – some strategy and direction may be needed.

Danny Koshmaro welcomes YouTube viewers:

Why IsraelNews at YouTube is important (Yonit Levy):

Videoblog with Aharon Barnea at the US Elections:

Truthiness

Published May 8, 2008 Uncategorized Closed
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Web 2.0 true power lies behind our passion to share and participate, coupled with the increased availability of internet access, from multiple devices. If you and me didn’t posses that basic instinct to share and discuss ourselves (and comment on others), there wouldn’t be over 100 million blogs, YouTube would still be just another video sharing site and myspace and facebook would have half the number of users.

It starts with you.

That’s why I’m so pleased with Webby’s recent choice of Stephen Colbert for Man of The Year.
The Colbert Report is not well known in Israel (not broadcasted, and that’s a shame), but you can always follow the show online. Still, Stephen has showed us how easy it is to manipulate the web – if you have the will power, and access to the masses.

In July 2006 he asked viewers to change the entry of Elephants in Wikipedia and say the population of these animals has tripled in the last 6 months.

In April 2007 he was the top search result in Google for ‘greatest living american‘.

All that ‘noise’ started in 2005, the pilot for The Colbert Report, when Colbert coined the term ‘truthiness‘, which describe things that a person claims to know intuitively or “from the gut” without regard to evidence, logic, intellectual examination, or facts. Truthiness was also selected Word of the Year 2006 by Merriam-Webster.

Not to mention his ‘1,000,000 strong for Stephen T Colbert‘ group in facebook.

Stephen Colbert – You are the Man !

Brand yourself !

Published April 7, 2007 Uncategorized Closed
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In 2007 there are over 1 billion people surfing the web, +140 million of them have MySpace pages and more than 70 millions are blogging. That’s a lot of web pages. A lot. Which leads one to ask “how do I make myself notable? different?”.
The answer is simple: brand yourself.
There have been numerous articles on the importance of self branding, and a quick Google search would bring you some 1.5M results to browse through.

I read the recent State of the Live Web report (April 2007) and started thinking how can I make myself notable? What makes my blog different from the other 45 millions out there (deducted the spam bloggers..)? I guess not much, and that’s fine by me. I know my place in the blogosphere, and quite pleased with it.
But still, how do you know what others think of you? Google yourself of course, that’s how people find you.. So I did just that, and I’m quite pleased with my results. 8 out of 10 results in the first (and most important) page are about me, leading to this blog, to comments I made in other blog and to reviews I gave in forums. I even appear on the 3rd and 4th results pages.. nice.
I’m not a lists kind of guy, but here are some tips, from one ordinary person to another:

  • Create a blog. If you use your name in the url – even better. URLing your name can pretty much nail you that coveted 1st place in the results page. And the posts will most likely also appear on the first page.
  • Comment using your name. If blogging isn’t for you, but you like reading other people posts and commenting, use your name. As a blogger, I like to know who’s commenting my post, other than John Doe…
  • Everything is public. Be careful what you say on the web. Everything can find its way to the internet, and if there’s something you don’t want people to read/know, keep it offline.
  • Freedom of speech. The internet allows people to say pretty much everything they want, but there are still laws to uphold. If you feel a certain post is misleading, or a pure lie, don’t sit quietly. Demand the owner to remove it. Not everything is bound by the freedom of speech.

Welcome to my blog

Published January 19, 2007 Uncategorized 1 Comment
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Welcome!
I wanted to open a blog for some quite time now, as part of this ‘web 2.0’ trend that’s flooding the web and the IT/Business scene, but there was always something else in my to-do list. I did find the time to open a blog using my employer platform, an internal blog, but after Time Magazine chose ME as Person of The Year 2006 – that was like a sign. Not divine or anything, just a sign.

Well, what’s another blog? already there are over 55 million of them, so what is one more blog?

So, sit back, relax, RSS, and enjoy.

In the meantime, some subscriptions you can find in my Google Reader:
Life Hacker
Engadget and Engadget Mobile
Irving Wladawsky-Berger
Anecdotot (in Hebrew)
Pronet Advertising
bLaugh (my daily smile)

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.