Web 2.0 true power lies behind our passion to share and participate, coupled with the increased availability of internet access, from multiple devices. If you and me didn’t posses that basic instinct to share and discuss ourselves (and comment on others), there wouldn’t be over 100 million blogs, YouTube would still be just another video sharing site and myspace and facebook would have half the number of users.

It starts with you.

That’s why I’m so pleased with Webby’s recent choice of Stephen Colbert for Man of The Year.
The Colbert Report is not well known in Israel (not broadcasted, and that’s a shame), but you can always follow the show online. Still, Stephen has showed us how easy it is to manipulate the web – if you have the will power, and access to the masses.

In July 2006 he asked viewers to change the entry of Elephants in Wikipedia and say the population of these animals has tripled in the last 6 months.

In April 2007 he was the top search result in Google for ‘greatest living american‘.

All that ‘noise’ started in 2005, the pilot for The Colbert Report, when Colbert coined the term ‘truthiness‘, which describe things that a person claims to know intuitively or “from the gut” without regard to evidence, logic, intellectual examination, or facts. Truthiness was also selected Word of the Year 2006 by Merriam-Webster.

Not to mention his ‘1,000,000 strong for Stephen T Colbert‘ group in facebook.

Stephen Colbert – You are the Man !

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.