Posts Tagged 'media'

AOL acquires 5min Media and TechCrunch

Busy day in the internet, as Web giant AOL buys 5min Media (also in Hebrew) and TechCrunch (undisclosed, estimated at $75-$100M) to strengthen its content offering. Robert Scoble published a post earlier today (Tue.) with his analysis of the (then rumored) acquisition, definitely worth the read. Official press releases after the widget.

AOL Acquires 5min Media:

AOL Acquires 5min Media, Web’s Largest Video Content Syndication Platform. Combination of 5min Media and AOL’s Video Capabilities Creates Powerful End-to-End Offering.

NEW YORK–(BUSINESS WIRE)–AOL Inc. [NYSE: AOL] today announced it has acquired 5min Media, the Web’s largest video syndication platform.* The acquisition allows AOL to significantly expand its consumer offering of contextually relevant, high-quality video across its sites, increasing the AOL Network’s appeal to advertisers and is expected to further enhance the distribution and monetization of AOL-produced original video content throughout the Web.** Deal terms were not disclosed.

“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web”
“Our acquisition of 5min Media is the latest in a number of steps we have taken this year to better position AOL to capture the growing video opportunity on the Web,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL. “AOL is building a video ecosystem for the next decade. 5min Media is the perfect complement to our powerful video capabilities — it provides a missing piece in the AOL value chain that completes our end-to-end video offering from content creation through syndication and distribution to the consumer experience and monetization.”

“AOL and 5min Media share the same excitement about the direction our industry is taking, and our complementary video capabilities make us a compelling fit and an attractive combination for content creators and publishers,” said Ran Harnevo, Co-Founder and Chief Executive Officer, 5min Media. “We’ve seen rapid and successful growth as an independent organization and becoming part of AOL is a natural next step. We’re confident that AOL’s organizational horsepower, combined with the vast library, audience and syndication capabilities 5min Media offers, present compelling opportunities for AOL as well as the content creators we work with and the publishers we serve.”

Leading Video Syndication Network and Library to Enhance AOL’s Properties

5min Media is the world’s leading video syndication network with a library of more than 200,000 categorized, tagged and rated videos from more than 1,000 of the world’s largest media companies and professional independent video producers. Founded in 2006 and headquartered in New York City with offices in Tel Aviv, 5min Media has been named the largest U.S. independent video property by comScore, with more than 20 million unique viewers and more than 130 million video streams (including ad and content videos) in the U.S. in August 2010. 5min Media’s growing network of 800 partner sites allows content creators to reach this audience of targeted viewers across 21 different verticals, including six verticals – Home, Food, Beauty / Fashion, Health, Travel and Pets – that lead their categories, according to comScore Video Metrix, August 2010. VideoSeed, 5min Media’s proprietary semantic technology, contextually matches the most relevant videos with a partner site’s text content to enhance the consumer experience and increase monetization rates.

AOL has already begun to integrate 5min Media’s video content on its sites through a commercial agreement executed prior to the acquisition. “With 5min Media we’ll be able to add more video inventory to our pages. Importantly, we’ll also be able to identify video content holes among our sites, tap our StudioNow capabilities to fill those needs and create a truly ‘demand informed’ video library,” Armstrong said.

Combination Completes Next Step in AOL’s Value Chain

With the addition of 5min Media, AOL will significantly increase its consumer offering in video programming and connect consumers with high-quality video. In January, AOL acquired StudioNow, the premier online platform for quality video content creation and distribution. With StudioNow, AOL has formed a fully functional platform to produce high-quality video content in a rapid, cost-effective and scalable way for both AOL as well as third-party publishers. In addition, AOL is forging exciting new partnerships to provide relevant content to specific audiences, including partnering with: The Ellen DeGeneres Show; Marlo Thomas; The Jonas Group and MGX Lab to found Cambio (; and A Squared Entertainment LLC to create children’s content featuring Warren Buffett, Gisele Bündchen, Martha Stewart and the late Carl Sagan.

*comScore Media Metrix data, August 2010

**According to eMarketer, online video advertising spend is expected to grow from $1 billion in 2009 to more than $4 billion by 2014, making it the fastest growing format in online advertising. At the same time, the Cisco Visual Networking Index predicts that video will account for more than 60 percent of all consumer Internet traffic in 2013.

AOL to acquire TechCrunch Network of Sites

Leading Authority on Tech News Will Expand AOL’s Growing Offering of World-Class, Audience-Relevant Content

San Francisco, CA, September 28, 2010 – AOL Inc. [NYSE: AOL] today announced that it has agreed to acquire TechCrunch, Inc., the company that owns and operates TechCrunch and its network of websites dedicated to technology news, information and analysis. TechCrunch and its associated properties and conferences will join the AOL Technology Network while retaining their editorial independence, further bolstering AOL’s position as one of the world’s leading providers of high-quality, tech-oriented content. The announcement will be made on stage at TechCrunch Disrupt in San Francisco, CA.

Founded by Michael Arrington, TechCrunch operates a global network of dedicated properties from Europe to Japan, as well as vertically-oriented websites, including MobileCrunch, CrunchGear, TechCrunchIT, GreenTech, TechCrunchTV and CrunchBase. The TechMeme Leaderboard ranks TechCrunch as the No. 1 source of breaking tech news online, followed by AOL’s Engadget.*

“Michael and his colleagues have made the TechCrunch network a byword for breaking tech news and insight into the innovative world of start-ups, and their reputation for top-class journalism precisely matches AOL’s commitment to delivering the expert content critical to this audience,” said Tim Armstrong, Chairman and Chief Executive Officer of AOL. “TechCrunch and its team will be an outstanding addition to the high-quality content on the AOL Technology Network, which is now a must-buy for advertisers seeking to associate their brands with leading technology content and its audience.”

Heather Harde, Chief Executive Officer of TechCrunch, said: “TechCrunch and AOL share a motivating passion for quality technology news and information, and we’re delighted about becoming part of the AOL family. This represents a compelling opportunity to extend the TechCrunch brand while complementing the great work of sites like Engadget and Switched. Our contributors, and our audiences, can look to the future with excitement about what we can build when we have the significant resources of AOL behind us.”

Michael Arrington, Founder and Co-Editor of TechCrunch, said: “Tim Armstrong and his team have an exciting vision for the future of AOL as a global leader in creating and delivering world-class content to consumers, be it through original content creation, partnerships or acquisitions. I look forward to working with everyone at AOL as we build on our reputation for independent tech journalism and continue to set the agenda for insight, reviews and collaborative discussion about the future of the technology industry.”

TechCrunch also hosts industry-leading conferences and events, including The Disrupt series, The Crunchies Awards and various meet-ups worldwide. These conferences bring together industry innovators, entrepreneurs and financing sources to exchange ideas, forge new relationships and discuss the current and future industry trends.

“Engagement with thought leaders is as important to AOL as our engagement with our contributors, audiences, publishers and advertisers, and TechCrunch’s conferences and websites will give us a promising, additional springboard to join and amplify these conversations. We’re committed to quality in everything we do at AOL, and look forward to working with Heather, Michael and the TechCrunch team to extend the brand,” said David Eun, President of AOL Media and Studios.

The AOL Technology Network consists of AOL’s tech-oriented properties including Engadget, the Web magazine about everything new in gadgets and consumer electronics; Switched, which covers the intersection of the digital world with entertainment, sports, art, fashion and lifestyle; TUAW, the unofficial Apple weblog; and DownloadSquad, the weblog about downloadable software and other computer subjects. The AOL Technology Network ranks in the top five for tech news according to comScore Media Metrix, August 2010 data, and leads the top five in average time spent and average visits per user.

This acquisition will further AOL’s strategy to become the global leader in sourcing, creating, producing and delivering high-quality, trusted, original content to consumers. TechCrunch will remain headquartered in San Francisco, CA, as a wholly owned AOL unit. Deal terms were not disclosed.

The Great Schlep

Much has been said about Barack Obama’s embrace of social media tools in the ongoing US Presidential Elections. His twitter account has some 92,000 followers and his website is the first place to get current info about the campaign.

But this recent ‘ad’ (and campaign, The Great Schlep) by comedian Sara Silverman is really refreshing, urging people to vote, in an alternative, and homuristic way: learning from past experience on why Democrats lost 8 years ago, and making sure it won’t happen again. The blaim, just to be clear, is of course the Jews. More precisly – the Jewish grandparents who live in Florida. OK, stop talking, start doing

The Great Schlep

40% Y/Y growth for Enterprise 2.0 market

According to a Wainhouse Research study, recently released, the Enterprise Social Networking (ESN) market will reach $2B by 2013, with a projected 40% growth Y/Y.
The study, The Enterprise Social Networking Landscape, Volume 1: Market Dynamics, Sizing and Forecast, states that the ESN market is still in its infancy stages, reaching ‘only’ $200m.

Wainhouse Research conclusion (emphasis by me):

Social Networking in enterprise is inevitable. This conclusion is based on the benefits enterprise could achieve from using social networking technology and tracking historical adoption patterns of similar technologies.

This study is a complement report to IBM’s Strategy for Taking Social Networking to the Enterprise: An Inside Look at Lotus Connections report, released earlier this year.

In Israel, the market is still trying to understand what enterprise 2.0 is all about, and how they can harness those solutions to generate revenue. Probably the local ESN growth rate will not be 40% in 2009, but I’m positive Israel will discover enterprise 2.0 in the first half of 2009. We have excellent partners already working with a limited number of customers on adopting such solutions, building the business cases and best practices.
Wanna be an early adopter of enterprise 2.0? Now is the time to do so.

MarketWatch – Enterprise Social Networking Market Expected to Reach $2B by 2013
Wainhouse Research – Enterprise Social Networking reports
Adopt enterprise 2.0 – I want a facebook thing. I think.

[photo from]

Three Billion and counting

The high holidays in Israel are always a good time to catch up on some reading, inbox maintenance, etc. There are only 5-6 official national holidays, but if you combine all of them together, including half-days, you can have almost 14 days of vacation.. Add that to the fact that schools are on a break the entire period (14 days) – and pretty fast you’ll find yourself seating alone in your floor, lots of open space cubicles to choose from..

Since I’m leaving in couple of days to a much anticipated vacation in NYC (any comments about this museum?), I had a lot of time to go over some articles piling my Google Reader. There I came across, a website operated by Paul MacGregor, who defines himself as “a man whose life has been dedicated to making money out of young people by giving them something they want.”
The concept of the site is pretty simple: There are three billion people under twenty five on this planet… roughly half the world’s population. Pick one member of your family who is under twenty five. Ask them to name a cool brand. Now ask them to describe why it is cool. Did it make sense? Even if it did, would the other three billion under twenty fives say the same thing?

The site acts as an aggregator of content on the subject of teens’ marketing and lifestyle, and you can find articles, videos, studies, reports and much-much more. MTV and produced this video to explain why threebillion is important, and why Asia is super-important.

I also found this video, on the recent, (and somewhat) controversy Israeli ad campaign, aiming at improving tourism to the country.

Doing some searches in the site’s archives gave me this very interesting study, from USA Today, dated December 2006, about the gap in IM usage between teens and adults. The study provides the following stats:

  • Almost 75% of adults who do use IM still communicate with e-mail more often; Almost 75% of teens send instant messages more than e-mail.
  • More than half of the teens who use instant messages send more than 25 a day; 75% of adult users send fewer than 25 instant messages a day.
  • 30% of teen users say they can’t imagine life without instant messaging.
  • When keeping up with a friend who is far away, teens are most likely to use instant messaging, while adults turn first to e-mail.
  • About 20% of teen IM users have used IM to ask for or accept a date; 16% have used it to break up with someone.

Wow !! 25 IM chats per day ! 75% of teens send more IM than emails ! 30% can’t imagine life without IM ! Do we need more proof that IM is the future of communication?
I commented a lot in the past about the future of IM in the corporate world, and some of the popular entry barriers to adopt corporate IM. Teens are the workers of tomorrow. Even today we see more university graduates, straight from campus, hired to consulting firms, venture capital and investment banking – they are used IM as a primary communication tool, and expect to find it in the workplace.

Again, before wrapping up, another short video, courtesy of SNL (BTW – I’m going to the NBC tour next Monday, the 8th – Hey, I’m a tourist on vacation, what can I say… ;-).
Check out the host… LeBron James !

Oh, one more, the monologue:

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.