Posts Tagged 'globes'

Where can I buy Old Spice?

I’ll start with the bottomline of this post (aka The Title): Where can I buy Old Spice?

The Man Your Man Could Smell LikeIn a marketing space, driven by numbers, ROI and sales graphs, I imagine the Old Spice (twitter/facebook/youtube) finance people will be interested to know they’ve gained at least 1 new customer. Me. It doesn’t matter how it smells, will I like it or not, who uses it, how much it costs – really, I just want one, to be like Isaiah Mustafa (aka Old Spice guy/dude/man). So, where can I get Old Spice in Israel? Don’t know, will find out. A friend visiting Israel already said he’ll bring me his – thanks Dovid!

Plenty of words have been written about Old Spice campaign, as the 2nd phase broke previous records and defined new rules for brands’ engagement in social media (aka digital marketing). I will link to three posts by marketing professionals I trust – Lior Zoref (Digital Marketing Consultant, ex VP Marketing for Microsoft Israel; post in Hebrew), Lisa Barone (Chief Branding Officer at Outspoken Media), and Hillel Fuld (Tech blogger, marketer, twitterer, writer). All three, specifically Lisa and Hillel, have analyzed Old Spice campaign, and produced a must-read list for marketers.

The tweet that started it all

The tweet that started it all

And BTW – don’t forget to create a personalized voicemail and download the screensaver, wallpaper or ringtone. It is truly, as I wrote in a comment to Lisa Barone’s post, a campaign that will be taught in business schools for years to come. Enough talk, let’s watch some videos. More (about 120 of them) are available on Old Spice Youtube channel.

Looking forward to the Globes event on Monday, hear what influence this campaign will have on the lectures and the theme of the event.

UPDATE: How the Old Spice videos are being made (ReadWriteWeb)

Original video – The Man Your Man Could Smell Like

Old Spice 2nd Phase – Questions

Re: @jsbeals | Old Spice – Marriage Proposal

Re: Gay Kawasaki | Old Spice

Re: @Orli | Old Spice

Re: GQ | Old Spice

Re: @GizModo | Old Spice

Re: @TheEllenShow | Old Spice

Re: Lisa Barone | Old Spice – $$$

Re: @aplusk (Ashton Kutcher) | Old Spice

Re: 12755JDH | Old Spice – probably a robot

Re: Everyone | Old Spice – The End

Nokia E72 spotted in Israel

The phone I’ve been waiting for has arrived.
Today at Globes Conference (thanks Dori and Eliav for setting me up with an invite) I got this innocent coupon from Nokia Israel, inviting attendees to stop by the booth, join OVI and get a chance to win a Nokia E72. Needless to say that was my first stop. And I pretty much stayed at the Nokia booth for a good portion of the day, playing with the E72.

[photo from]

First off, it’s a sexy phone, in dark blue, with an executive look and feel. The central nav-button got an upgrade, with an optical navigation, similar to the Blackberry – an interesting addition that takes some getting used to. But I like it. The E72 has some large shoes to fill – its predecessor, the E71, is considered a huge success, and was crowned The Best Smartphone in Israel, twice. The E72 boosts roughly the same features as the E71, with 2 important upgrades: a decent camera (5MP, Auto-focus, Flash) and a 3.5mm headphone jack. Another major improvement, which I noticed later, is under the hood – a powerful ARM 11 Processor, running at 600MHz – impressive. Finally someone is paying attention to what I say

Hopefully the guys over at Nokia Israel will do me a solid and let me have it for an official review. Been waiting for it since June, think I deserve it.. You know what, on second thought – just let me win it in the lottery, for Hanukah/Christmas – whatever works for you.. 😉

Missing out on a super interesting week

The coming week, July 12th, is looking like one of the most interesting weeks in the last 6 months for the local internet and SU scene, second only to that week end of March.
And I’m gonna miss all of it!! Here’s what we have planned for the week. The reason for my absence is at the bottom of the post.

Monday, July 13th
Globes‘ annual Internet, Communication and Media Conference will kickoff Monday the 13th, at David Intercontinental Hotel in Tel Aviv (map). The event is sponsored by Bezeq and, media sponsors are TechCrunch, ReadWriteWeb, GigaOM, Go2Web20, TechAviv and The Next Web. During the event will hold their highly anticipated TWS2009 – the most promising Israeli web and mobile startups competition. Throughout the day, 10 pre-selected startups (that were picked by these judges) will come on stage and present their solution/service/product before a crowd of VCs, CEOs, internet evangelists and media professionals.

Other than the TWS2009 there will be some cool panels and 1-on-1 interviews: Trends in consumer marketing; Future of communication (VoIP, Cellular, IPTV and more); Twitterring of course; Building personal brands by @garyvee; How-to get eBay to buy you; Creative thinking and the highlight of the event – a video-interview with David Plouffe – Obama’s Chief Campaign Mgr. in the 2008 Presidential Elections.
Full agenda for the entire event is available here (Hebrew only, sorry).

If you have ANY interest in the local internet scene, you must be at TWS2009. The 10 startups will also present at this year’s DemoPit at TC50 coming Sep. If you are unable to attend (like me), start following @tws2009 and #tws2009 on twitter to catch all the highlights, photos, videos, announcements and excitement.

Sunday, July 12th
Like any internet event there will be a pre-event party, by invitation only, sponsored by Sequoia Capital, Sunday evening. You’re welcome to try and get a ticket here.

Saturday, July 11th
Even before that, on Saturday, Technorati founder Dave Sirfy (who’s also a judge), will host 2 photo walks at Tel Aviv, for those who fancy walks, photos and internet of course.. 😉 The first walk will be to Neve Tzedek (morning) and the second to Old Jaffa (evening). Dave was here last some 20 years ago, so this might be a good chance to catch up with him.

Wednesday, July 15th
Towards the end of the week, Wed. the 15th, the Israel Internet Association will hold a half-day event focusing on the daily implications of social media, such as GUI interactions, Creating personal branding and the effects of twitter of course. You can read more about the event and its speakers here and on facebook.

All week long
Now, why am I going to miss all those events? Well, I’ll be pre-occupied somewhere in the desert, paintballing my way to the target, while staying clear (and clean 😉 of the ‘enemy’. Among other things… Wish me luck and see you all next weekend :-))

Live coverage – Globes Israel Business Conference

Globes’ annual Israel Business Conference will start tomorrow (Sunday), with an impressive list of speakers and guests compiling a wide and diverse array of business and political leaders, coming to discuss the future of Israel’s economy. All of Israel’s who’s and who will attend this year, especially in light of the global recession our world is facing. If you’re busy and can’t attend in person, relax – this is 2008 – we have twitter, blogs and broadband internet access.

For the first ‘official’ time, the conference will be socially covered by my colleagues Omer Perchik and Lior Levin (big thanks to for setting it up). Omer and Lior will update frequently on their twitter, and live-blog from the many panels and sessions during the 2-day conference.

Omer, Lior – waiting to read your thoughts. Good luck !

Globes’ Israel Business Conference (Hebrew / English)
Omer Perchik
Lior Levin

The speakers:

סאם זל Sam Zell
Equity Group Investments, LLC
יעקב פרנקל Prof. Jacob Frenkel
Chairman G-30
Vice Chairman AIG; Former Governor, Bank of Israel
סטיב רוס Prof. Steve Ross
Professor of Financial Economics
ג'ואל קורצמן Joel Kurtzman
Chairman, Kurtzman Group and Senior Fellow at the Milken Institute
אנדרה שניידר Andre Schneider
Managing Director and Chief Operating Officer
World Economic Forum
ברברה ג'וד Lady Barbara Judge
UK Atomic Energy Authority
ארט דה גוס Aart de Geus
Deputy Secretary-General
דניאל טנגאוזר Daniel Tenengauzer
Head of Global Currencies Strategy Group
Merrill Lynch
טים פולנטי - מושל מינסוטה Tim Pawlenty
Governor of Minnesota
הולי וויקס Holly Weeks
Author, Consultant, CEO
Holly Weeks Communication
שריף אל דיוואני Sherif El Diwany
Director – Middle East
World Economic Forum
ג'יימס ג'יאנג Prof. James Jiang
President & CEO
Gaozhi Soft
סומיטרה דוטה Prof. Soumitra Dutta
Dean of External Relations
צ'אק פורטר Chuck Porter
Crispin, Porter + Bogusky
קיגה הוויד Kigge Hvid
בארי צ'יסוויק Prof. Barry Chiswick
Distinguished Professor or Economy
University of Illinois
מייק זאפי זאפולין Mike “Zappy” Zapolin
Internet Real Estate
פלורנס  דווארד Florence Devouard
Consultant in Internet Communication Strategy
Wikimedia Foundation
לידואו זונג Liduo Zhong
Wonder Group & Chairman
Tsinghua Uniresource Ltd.
גלן יאגו Glenn Yago
Director Capital Studies
Milken Institute
יו יונגדינג Yu Yongding
Director, Institute of World Economics and Politics
Chinese Academy of Social Sciences
אדאו רסי Adeo Ressi
יונתן לבב Jonathan Levav
Associate Professor of Business
Columbia Business School
גורינדר סינג Dr. Gurinder Singh
Pro Vice Chancellor
Amity University, U. P. (India) & Director General of Amity International Business School
פרופ' כריסטוף לוך Prof. Christoph Loch
Professor of Technology and Operations Management and Dean of the PhD Program
גדעון ליכפילד Gideon Lichfield
Former Jerusalem Correspondent, The Economist
ג'ונתן סטורי Prof. Jonathan Story
Professor of International Political Economy
ג'ף פולבר Jeff Pulver
Founder and Chairman
מייקל פרטיק Michael Fertik
Dr. Heiko Frank
Managing Director
Tefen AG, Germany
מישל קוראש Michele Corash
Former Advisor
US Environmental Protection Agency
רן קיבץ Prof. Ran Kivetz
Professor of Business
Columbia University
אדם בליי Adam Bly
Founder, CEO and Editor in Chief
Seed Media Group

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.