Posts Tagged 'eurocom-nokia'

Nokia E72 – Day 1

Last month I attended Globes Conference at Tel Aviv, and saw Nokia E72 for the first time in Israel, at the Nokia Israel booth. It took just 2.5 weeks (Kudos to Eurocom Nokia) for the E72 to arrive at my door step earlier today, for a review. As I stated before, although it’s easy to get hyped by a phone, one must review it under day-to-day activities, meaning at least 2 weeks, even 3. I will have the Nokia E72 for a month – just hope I won’t fall in love with it during the process.. 馃槈

Nokia E72 unboxing

It’s predecessor, the E71, is a huge success in Israel, receiving high scores in any review, and the E72 is entering the local market at an interesting time: iPhone was launched last month, Bold is holding its ground, and the E71 is the best selling Smartphone in Israel, second only to the N95 (150,000 units).

  • Will E71 users rush for an upgrade?
  • Will it take the crown of ‘Best Smartphone in Israel’ from its younger brother, the E71?
  • Will N-Series users looking for a business device opt for the E72 over the iPhone or BB Bold?

A full review will be posted early February, both here and over at newsgeek.co.il (Hebrew), but I will post short updates, like this one, as the month progresses.

If you have any questions about the Nokia E72 that you’d like to ask or suggest, drop me a line here or on twitter and I’ll do my best to accommodate.

Nokia E72 spotted in Israel

The phone I’ve been waiting for has arrived.
Today at Globes Conference (thanks Dori and Eliav for setting me up with an invite) I got this innocent coupon from Nokia Israel, inviting attendees to stop by the booth, join OVI and get a chance to win a Nokia E72. Needless to say that was my first stop. And I pretty much stayed at the Nokia booth for a good portion of the day, playing with the E72.

[photo from GSMArena.com]

First off, it’s a sexy phone, in dark blue, with an executive look and feel. The central nav-button got an upgrade, with an optical navigation, similar to the Blackberry – an interesting addition that takes some getting used to. But I like it. The E72 has some large shoes to fill – its predecessor, the E71, is considered a huge success, and was crowned The Best Smartphone in Israel, twice. The E72 boosts roughly the same features as the E71, with 2 important upgrades: a decent camera (5MP, Auto-focus, Flash) and a 3.5mm headphone jack. Another major improvement, which I noticed later, is under the hood – a powerful ARM 11 Processor, running at 600MHz – impressive. Finally someone is paying attention to what I say

Hopefully the guys over at Nokia Israel will do me a solid and let me have it for an official review. Been waiting for it since June, think I deserve it.. You know what, on second thought – just let me win it in the lottery, for Hanukah/Christmas – whatever works for you.. 馃槈

Nokia N97 Unboxing

Nokia N97Image by suanie via Flickr

Nokia Israel kicked off a unique campaign this week, dubbed The Nokia N97 Unboxing – Online as it happens. During the game, Nokia Israel reps are visiting prominent bloggers bearing a box, that might house the new powerhouse from Nokia. The initiative, in cooperation with Y&R, joins this list (also in Hebrew) of digital marketing campaigns, and is quite welcome I might add.

True to the theme of Online as it happens, each visit is broadcasted live and can be viewed at any time on the site, along with a Google Map widget to show you where the package was last. There are also photos from each visit shared on OVI, for your pleasure. If the N97 is not at the box, the blogger is then asked to pick a name from the list I mentioned earlier – the next candidate who’ll recieve a visit from Nokia Israel folks. Each visit is broadcasted, and publicized by both the blogger and Nokia Israel in the various social media sites. The social features could have been better, focusing on (and showing) more content published by those prominent bloggers, but I guess you can’t have all at once.

Although my name is on that list (it’s a short list.. 馃槈 I’m still waiting for my surprise visit, all dressed up and ready for my close-up.. In the meantime, check out Ilan Peer unboxing his Nokia N97 box:

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.