Posts Tagged 'viral'

Coming up this Sunday… (updated)

Been working working hard this past month with our marketing and communications team on putting together something cool to end 2008, that would help strengthen the Lotus brand in Israel, and expose some of the great work our customers are doing with Lotus and WebSphere Portal solutions – should pop-up in the media…

I’ll have more to share with you coming Sunday Tuesday.
Sorry about the delay – holidays… 😉

[Photo: licensed from iStockphoto]

Viral Marketing 101 from Warner Bros

Taking advantage of the current user-created content era isn’t easy, but if you know how to make this world work for you – you’re home free.

Warner Bros are promoting the next Batman movie, dubbed ‘The Dark Knight‘.
With all the latest buzz relating SpiderMan 3, the people over at Warner needed to do something different, that would create a new buzz, and would bring many Batman fans to spread out the word. They first build a site, with only a poster of the movie.

If you clicked the image, you came to another site, again, with only 1 graphic.

Pronet Advertising already posted about it, and I won’t repeat stuff that I read at colleagues, so you can read the rest of the viral marketing lesson at their blog.

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.