Posts Tagged 'lotus software'

Caving under the questions with 1938media

My BFF Ezra Butler videotaped this video, and it’s a good thing I’m leaving IBM, or I’ll have to answer to my bosses… 😉 Ezra came to IBM Israel for the Innovation Forum held last Thursday, and we managed to sqeeze this short interview before the event started.

Ezra is the new dude of 1938media in Israel and Europe and I wish him all the best.

Facebook is NOT Enterprise-ready – English version

As promised last week, you can read the full interview TheMarker held with my friend Arjan Radder, Social Software Sales Mgr., IBM Europe. Interviewed by Or Herschauna.

Arjan will be speaking at TheMarker Com.Vention Conference coming Sunday, March 29.


Facebook Is Not for Enterprises

Arjan Radder, Social Software Sales Manager in IBM Europe, believes that a Social enterprise networks can have a crucial role in enhancing organizational efficiency.

By Or Herschauna

The first time Arjan Radder, who is responsible for social software sales in IBM Europe, heard that many IBM Israel employees have a Facebook profile he was surprised. “It’s very different for us in Holland,” said Radder who will attend and speak at the Internet convention: Com.Vention, organized by TheMarker on March 29.

A quick check indicates he is right. There aren’t any Dutch IBM employees in Facebook or, at least, not any employees who mentioned the name of the company for which they work. Radder quickly regains his composure. “It’s actually logical,” he says, “Facebook is very popular in Israel. In Holland, for example, most employees have a profile in LinkedIn network, a network with business links. People’s Facebook account in Holland is only for private use – family and friends.”

Radder’s role at IBM involves in leveraging the advantages of social networks in the enterprises.

“When web sites like LinkedIn, YouTube and Facebook started to become popular we understand that we at the IBM, have actually been doing something similar for over a decade. For example, we have a network of employee profiles called Blue Pages, which is almost identical to LinkedIn. It is no simple matter to make communications in an organization of almost 500,000 employees efficient. We are spread out over the entire world and engage in fields with a large amount of knowledge. It was simply a matter of necessity for us,” he explains. “We also have 80,000 blogs at the company, ad 12,000 communities,” he adds.

As part of its use of the advantages of the open social networks IBM recently incorporated Lotus Connect and Beehive in its organizational social networks product. Beehive expands the standard user profile in IBM software and makes it similar to the Facebook profile. Beehive allows surfers to upload pictures and events to the profile, and to add comments to the profiles of other users. Radder finds it easy to explain the significance of social applications in an enterprise like IBM.

“Once, when I searched the Internet for something, I’d do it through the regular search engines and receive, at least, hundreds of results. Now I get two results – the first is the results from the general search engines, like Google, and the second is a result from the links that IBM employees uploaded to IBM’s shared tag web site, which is similar to the Delicious social tag site. In most cases the second result is more relevant to my purposes,” he explains.

Saving Search Time

Radder notes that in house research IBM carried out indicated an increase of 50% in employees satisfaction with the search results. “Moreover – not only do I only get relevant results I can also examine the ratings that the company employees gave to the link and, at the click of button, I can start a chat with someone who has already looked for the concept,” he continues. “Can you imagine how much search time is saved in an organization the size of IBM,” he asks.

Radder presents the advantages offered to the enterprises by social software. “Take, for example, the immediate message programs – this is one the easiest business examples. It is very easy to show the tremendous saving which organizations can obtain using such software, in terms of the cost of telephone calls and storage space for emails,” he explains. Nonetheless, he does not recommend the popular programs in this field, such as Microsoft’s Messenger or Yahoo, Skype or Google Talk. “There are regulatory requirements for information storage. For example, organizational solutions for social networks contain the users’ immediate messages for a period of around three years, as part of the Sarbanes-Oxley Act (the law which requires public companies traded in the USA to report in-house company audits). We should thank our friends from Enron for this,” he adds jokingly.

“Until a few years ago organizations that wished to use social tools contacted the accepted Internet portals, simply because of the lack of alternatives. These tools, however, are simply not suitable for organizational needs,” he explains. The first and foremost reason for the lack suitability, according to Radder, relates to the inability to perform user identity verification in an appropriate manner in the open social networks, such as LinkedIn and Facebook. “Moreover,” he explains, “there is, of course, a major problem of security and compatibility with the regulations.”

Moving on

Wednesday, April 22nd 2009, will (most likely) be my last day at IBM.
After 8 years (and 22 days to be precise) at Big Blue, I will embark into a new journey.

When I started out at IBM, at 22 (spot a recurring # here?!), straight out of the army, I already knew a lot about the company (my dad was a 30 year IBM veteran), but little about how my career at IBM will look like, or what would I like to do when I’ll grow up. At 31, with 8 years experience at the largest IT company in the world, I believe I have an answer.
IBM truly is a great place to work in, regardless of what you hear/read on the outside. Over the past 8 years, I’ve worked with some 1,500 people (1/3 of them are at my IM buddy list) under 6 local managers (and 6 European/US managers), held 4 different jobs at 2 departments, worked out of 2 HQ buildings, got my B.A in Finance and MBA in Marketing, graduated (with Distinction) IBM Global Sales School and built an impressive network of friends and colleagues, inside and outside the company.

Summarizing my time at IBM will take place at a different time, and post, but I’m happy to have had the opportunity to work with an amazing bunch of people, learning from the best and being part of a company that has an impressive past (which spans almost 100 years) and literally sets the future (PC, e-business, services and outsourcing, innovation, research, patents, SaaS and our planet) of the IT market.

Being responsible for Lotus Software Sales in Israel was the most challenging job I ever held, but at the same time the most interesting and fun. Fun – because I got to sell stuff I love, digg and totally believe in; challenging – because of the local market landscape and the competition. I believe we left a huge impact on the local market, strengthening the Lotus brand and helped our customers succeed – which is the most important thing. Working daily with our customers, solving business issues with Lotus solutions, was definitely the highlight of my work.

Through this post I would like to thank all the people – friends and colleagues, inside and outside the company – with whom I’ve worked over the years. THANK YOU! It was a pleasure knowing you and I do hope we’ll stay in touch.

I’m not a custom to linking songs in my posts, but there’s one song that comes to mind, to wrap up this goodbye post, and that is ‘My Way’, by Mr. Frank Sinatra.
Shalom, and see you around.

IBM Software Forum – Summary

Updated March 11.

The event this afternoon just ended, I’ll upload some pics next week, once I get them from our marketing pips. We had over 500 customers and business partners attending, in the six sessions, covering everything IBM Software has to offer. My presentation from today’s event is below, and also available on slideshare, but I wasn’t the main attraction of the evening.

Amir Belferman’s lecture (Amidar Housing) was excellent and provided everything the audience needed to know, including cost analysis of the various options they considered. Amir’s presentation is available online, at my slideshare space or at event page.

Niv Calderon caused some riots in the crowd, showing where the money is in social media, and why local businesses need to start taking it (more) seriously. You can watch Niv’s lecture online here.

IBM Software Forum is tomorrow – Lotus agenda

With over 600 people at the guest list, 70+ for Lotus Software only, it’s gonna be hard forgetting IBM Software Forum – but, just in case, it’s TOMORROW (Thu), at Cinema City.
The event will start at 15:00, with some social networking and refreshments, and at 15:45 we’ll break into the six sessions. The Lotus session will include three speakers – myself, Niv Calderon and Amir Belferman from Amidar Housing. Here’s what’s planned for Lotus:

See you all tomorrow 🙂

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.