Blink IT, IBM BP, are the first web 2.0 consultant company to sport a test drive for bloggers in Israel, with the launch of Peugeot 308 Blog Tour early last week.
During a 2 week period 7 bloggers will get a chance drive the car, and post their comments on their respective blog. This hasn’t been tried before in Israel, and Champion Motors (Peugeot’s reps. in Israel) deserve some points for allowing this to happen.
This is yet another example of how small investment can raise a lot of awareness.
Blink asked local bloggers to register for the chance to test drive the car, out of whom 7 will be selected. The tour will start in Tel Aviv, go north to Haifa, then down south to Beer Sheva, finishing back at Tel Aviv. Each blogger will get the car for 1-2 days, afterwards he must post a comment on his/her blog. The post can be positive or negative – neither Blink not Champion Motors have any say in the postings.
The investment is minimal – the car is for test drive purposes anyhow, gas is on the company – so you get more awareness and exposure to an audience who’s into blogging and cars (like me.. ).
Even before the tour began there were several posts in the local blogosphere praising the concept or trashing it. The discussion was happening (good or bad) – posts, comments, pictures, GPS, videos – exactly what this Blog Tour is about. Conversation Marketing.
You can even track the location of the 308 in Israel…
