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Posts Tagged 'marketing'

Wanna join Intlock’s Partners Program?

Published October 3, 2009 Uncategorized Closed
Tags: business, google, marketing, microsoft sharepoint, usage reporting, Web analytics

Sharepoint is all about collaboration and at Intlock we preach for the exact same thing. Our solution, CardioLog, is the leading usage reporting solution in the market, thanks to these three factors:

CardioLog is aware of your portal structure;
CardioLog is an open platform solution;
CardioLog is familiar with your Sharepoint users

Doing business in a flat world has truly transformed the way businesses interact and work with one another, not to mention the endless possibilities for the customer – it has a global reach, to any vendor, anywhere in the world, in a click of a button.

Intlock Partners Program provides just that – the opportunity to do business, together, worldwide. Our program enables complementary solution providers, integrators and distributors to have all business, marketing, and technological resources for offering best-of-breed portal control and monitoring to their solution offerings. Our current partners are already reaping the benefits either as VAR (value-added resellers) or Technology Partners.

If you’d like to hear more about Intlock Partners Program and understand how we can enjoy a win-win joint venture, drop me a line at dvir.reznik at intlock dot com.

What the F**K is Social Media. 1 Year Later.

Published September 1, 2009 Uncategorized Closed
Tags: business, facebook, marketing, Marta Kagan, social media, twitter, טוויטר, פייסבוק, שיווק דיגיטלי

Mornings are an excellent time to read, write and share. Shortly after the morning coffee and toast I head over to my GReader and start browsing the feeds, in a pre-defined order.
Ahuvah Berger recently joined the Blonde 2.0 team, which means we get to enjoy her super writing skills at least once a week (hopefully more dear.. ;-). After her last week’s post on Engaging the Masses comes this post, continuing where she left off, and linking to a wonderful deck at slideshare by Marta Kagan, What the F**K is Social Media. One Year After. In a long (83p) yet light presentation Marta goes over the basics of SM, adding some cool pictures and stats to back her points and strengthening her bottomline (p 53):
SO PLEASE, STOP F**KING AROUND AND GET SERIOUS ABOUT HARNESSING THE POWER OF THIS THING.

Slide 44 onwards highlights some business insights that are relevant to any company, like ‘93% of social media users believe a company should have a presence in social media’ and ‘85% of social media users believe that a company should go further than just having a presence and actually interact with its customers’. Innovative approaches, I know..

The entire deck is hilarious (although the language might not appeal to everyone) and the 83 slides are going fast, but all convey an important message, and I only hope that a fraction of the 128,000 views this deck received were made by corporations and business executives and not just by us marketers – we’re already advocating this F**King thing too.. 😉
[RSS subcribers: Please read this post at my blog to view the embed deck]

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Lotusphere 2009 Buzz

Published January 17, 2009 Uncategorized 1 Comment
Tags: events, ibm, lotus, lotusphere, marketing, orlando, אורלנדו, אירועים, ארה"ב, יבמ, ישראל, כנסים, לוטוס, לוטוספייר, שיווק

Lotusphere 2009 is starting in just under 12 hours, and the net is already buzzing with news about Lotus’ big event. There are couple of ways to stay on top of what’s going on in Orlando this week, too many ways in fact, so here are my fav 5 (10 actually):
Lotusphere on twitter
Lotusphere Blog
Ed Brill (twitter or blog)
PlanetLotus.org
Alan, Bruce, LotusEvangelist, Bilal and Alex.

Lotusphere meets SouthPark

In preparation for Lotus’ big week, IBM have been releasing some sneak-peaks and spoilers at what’s coming up at the 16th Annual Lotus Event. Here are some of them.
IBM offers sneak pick at Lotusphere 2009

IBM confirmed to vnunet.com that there will be four new product announcements at the event, and that new online collaboration services will be unveiled. IBM Lotus programme director Chris Reckling plans to demonstrate how new social software tools are needed to meet new communication challenges.

USAToday.com – More firms are switching from Microsoft Outlook to Lotus Notes

The increasing market share Lotus is enjoying, both through retaining existing clients and gaining significant numbers of new customers, suggests that IBM’s Lotus platform strategy is highly successful and sustainable.

More than half of Fortune Global 100 are using Lotus Notes and Domino

Over the past 15 months ending in the third quarter of 2008, more than 12,000 new organizations bought their first Notes/Domino licenses, and more than half of the Fortune global 100 now use Lotus Notes and Domino. This includes more than 80 percent of the largest banks, consumer product, electronics, insurance, pharmaceutical and telecommunications companies — as well as more than 50 percent of America’s largest 100 companies.

IBM acquires Outblaze – online messaging, collaboration service provider

The messaging service will become part of the IBM Lotus “Bluehouse” online social networking and collaboration project that’s currently in open beta, IBM said. The company is expected to disclose more details at next week’s Lotusphere conference in Orlando, Fla., about how the Outblaze assets will become part of IBM’s online portfolio.

I’m a Mac, I’m a PC (and I’m a Linux)

Coming up this Sunday… (updated)

Published December 27, 2008 Uncategorized Closed
Tags: 2008, customers, ibm, israel, lotus software, marketing, success stories, viral, יבמ, ישראל, לוטוס, סיפורי לקוח, שיווק

Been working working hard this past month with our marketing and communications team on putting together something cool to end 2008, that would help strengthen the Lotus brand in Israel, and expose some of the great work our customers are doing with Lotus and WebSphere Portal solutions – should pop-up in the media…

I’ll have more to share with you coming ~~Sunday~~ Tuesday.
Sorry about the delay – holidays… 😉

[Photo: licensed from iStockphoto]

Twitter made us $1M

Published December 19, 2008 Uncategorized Closed
Tags: business value, facebook, marketing, roi, seth godin, social media, twitter, בלינק, טוויטר, יבמ, יואב פרחי, מדיה חברתית, פייסבוק, שיווקי

Yoav from Blink caught this VentureBeat story some days ago, and wrote a subsequent post (in Hebrew) titled ‘What’s in it for me?‘. In his post, Yoav talks about the thing that’s in the heart of any discussion about social media – ROI. From VentureBeat article:

Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.

Yoav quotes Seth Godin by categorizing twitter more as a reach tool than a sales tool – a claim I totally agree with. Nevertheless, when we discuss about social media, monetization, business value – we cannot overlook the bottom line, which is money.

As a social media evangelist, I want more people and more companies on board, not because they have to but because there are results and value. Making $1M in revenues will certainly bring more people and businesses into the social media space – because they’ll see both the value and the return.

Links:
Yoav Farhi – What’s in it for me? (Hebrew)
VentureBeat – Twitter has made Dell $1M in revenues

Dvir Reznik | The (old) Blog

Posts Tagged 'marketing'

Wanna join Intlock’s Partners Program?

Lotusphere 2009 Buzz

Coming up this Sunday… (updated)

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