» roi Dvir Reznik | The (old) Blog

Posts Tagged 'roi'

Where can I buy Old Spice?

Published July 16, 2010 marketing 4 Comments
Tags: campaign, digital marketing, facebook, globes, isaiah mustafa, metrics, old spice, old spice responses, roi, social media, youtube

I’ll start with the bottomline of this post (aka The Title): Where can I buy Old Spice?

In a marketing space, driven by numbers, ROI and sales graphs, I imagine the Old Spice (twitter/facebook/youtube) finance people will be interested to know they’ve gained at least 1 new customer. Me. It doesn’t matter how it smells, will I like it or not, who uses it, how much it costs – really, I just want one, to be like Isaiah Mustafa (aka Old Spice guy/dude/man). So, where can I get Old Spice in Israel? Don’t know, will find out. A friend visiting Israel already said he’ll bring me his – thanks Dovid!

Plenty of words have been written about Old Spice campaign, as the 2nd phase broke previous records and defined new rules for brands’ engagement in social media (aka digital marketing). I will link to three posts by marketing professionals I trust – Lior Zoref (Digital Marketing Consultant, ex VP Marketing for Microsoft Israel; post in Hebrew), Lisa Barone (Chief Branding Officer at Outspoken Media), and Hillel Fuld (Tech blogger, marketer, twitterer, writer). All three, specifically Lisa and Hillel, have analyzed Old Spice campaign, and produced a must-read list for marketers.

The tweet that started it all

And BTW – don’t forget to create a personalized voicemail and download the screensaver, wallpaper or ringtone. It is truly, as I wrote in a comment to Lisa Barone’s post, a campaign that will be taught in business schools for years to come. Enough talk, let’s watch some videos. More (about 120 of them) are available on Old Spice Youtube channel.

Looking forward to the Globes event on Monday, hear what influence this campaign will have on the lectures and the theme of the event.

UPDATE: How the Old Spice videos are being made (ReadWriteWeb)

Original video – The Man Your Man Could Smell Like

Old Spice 2nd Phase – Questions

Re: @jsbeals | Old Spice – Marriage Proposal

Re: Gay Kawasaki | Old Spice

Re: @Orli | Old Spice

Re: GQ | Old Spice

Re: @GizModo | Old Spice

Re: @TheEllenShow | Old Spice

Re: Lisa Barone | Old Spice – $$$

Re: @aplusk (Ashton Kutcher) | Old Spice

Re: 12755JDH | Old Spice – probably a robot

Re: Everyone | Old Spice – The End

10 simple rules for winning through web analytics

Published September 26, 2009 Uncategorized 3 Comments
Tags: advertising, florian pihs, mrm worldwide, roi, sharepoint, Site Management, usage reporting, Web analytics

One of the people I started following and RSSing is Florian Pihs from MRM Worldwide in Beijing.
I really liked his ‘10 simple rules for winning through web analytics‘ presentation as it outlines in 7 slides why web analytics is important for any business, regardless of your audience.

10 Rules For Winning Trough Analytics

View more documents from Florian Pihs.

Social media ROI – IT4 Business Event

Published March 22, 2009 Uncategorized 1 Comment
Tags: customer reference, economy, events, ibm, lotus connections, roi, sametime, social media, יבמ, כנסים, כפר המכביה, לוטוס, מדיה חברתית, מנהלי מערכות מידע

Tomorrow will be my last lecture as an IBMer, at the 2009 Israel Chamber of Information System Analysts, at Ramat Gan. Similar to last week’s lecture, I’ll be speaking about social media ROI’s, why should a company consider deploying social media solutions, present some customer references and wrap up with IBM’s own deployment story – all in 30min.. :-))
The presentation (in Hebrew) is already available over at slideshare.
My slot is at 12:30 – see you at the event.

During the presentation I referred to Nielsen’s recent report (March 2009) Global Faces and Networked Places (PDF, 2.1MB), pointing out some of the facts about social media in 2008 and beyond. Definitely worth the read.

IBM Social Media ROI – IT4 Business Event

View more presentations from Dvir Reznik.

Twitter made us $1M

Published December 19, 2008 Uncategorized Closed
Tags: business value, facebook, marketing, roi, seth godin, social media, twitter, בלינק, טוויטר, יבמ, יואב פרחי, מדיה חברתית, פייסבוק, שיווקי

Yoav from Blink caught this VentureBeat story some days ago, and wrote a subsequent post (in Hebrew) titled ‘What’s in it for me?‘. In his post, Yoav talks about the thing that’s in the heart of any discussion about social media – ROI. From VentureBeat article:

Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.

Yoav quotes Seth Godin by categorizing twitter more as a reach tool than a sales tool – a claim I totally agree with. Nevertheless, when we discuss about social media, monetization, business value – we cannot overlook the bottom line, which is money.

As a social media evangelist, I want more people and more companies on board, not because they have to but because there are results and value. Making $1M in revenues will certainly bring more people and businesses into the social media space – because they’ll see both the value and the return.

Links:
Yoav Farhi – What’s in it for me? (Hebrew)
VentureBeat – Twitter has made Dell $1M in revenues

Now’s the time to deploy IM

Published November 15, 2008 Uncategorized Closed
Tags: chat, collaboration, financial crisis, instant messaging, lotus sametime, roi, savings, הודעות מיידיות, לוטוס, משבר פיננסי, צאט, שיתופיות, תקשורת

Now’s the time to deploy IM? really? you must think I’m joking – what about the crisis, the economy, the layoffs, the roi, the recession, the stock market? why should anyone make the decision to invest in IT? Well, simply put – because we must !
Businesses are still working, offering solutions, products and services – outcomes that will benefits the economy, save jobs (and creating new ones), healing the market, bouncing the stocks up. We’re facing harsh times, but we can’t close shop and go home. Furthermore, businesses are looking for ways to be more productive, getting more work done faster, while keeping a watchful eye on expenses. And they’re looking for easy to deploy and manage solutions, that can show real benefit in 2-4 weeks, not 6-12 months.

Some facts about IBM Lotus Sametime, the leading corporate instant messaging solution:

over 100 million corporate users
licensing starts at $21 per authorized user
integrates with IBM Lotus Notes and Microsoft Outlook
web interface for company websites/portals (including MOSS)
VoIP integration for a unified communications solution
interoperability with public IM networks
IBM saved some $100,000,000 a year on travel and phone expenses
quick and easy deployment
minimum education – employees are already familiar with IM

There are many reasons to freeze any IT related expense, and just wait. But there’s also the demand to grow your business, be more productive, more collaborative, save money – IM has transformed the way IBM works. Want to reap some of those benefits as well?

Related articles:
CIO.com – how to make unified communications and collaboration work for you
networkworld.com – UC can help you through hard times
Sametime blog – the official US Army chat room software
IBM CIO Office – Lotus Sametime saves money
Sametime blog – global Hyatt signs for Lotus Sametime UC
IBM Lotus Sametime at ibm.com
Jon Mell – instant messaging ROI

Dvir Reznik | The (old) Blog

Posts Tagged 'roi'

10 simple rules for winning through web analytics

Now’s the time to deploy IM

Recent Posts

Archives

Disclaimer