Posts Tagged 'facebook'



It’s all about LIVE sharing

Microsoft Israel Tech-Ed 2008 started today in Eilat, and as usual the event is set to be one of the biggest IT events this year. Every year Microsoft attract thousands of customers, analysts, bloggers, press and consultants – for an event mostly known for the party on the 2nd day.

What I wanted to share with you is the excellent work Microsoft Israel are doing with respects to viral marketing, led by Lior Zoref, Digital Marketing Group. The digital group, along with Tech-Ed staff, are using every web 2.0 medium available to convey the Tech-Ed spirit to attendees and people who couldn’t join in person: blogs, videos, audios, pictures and web.

Prior to the event there was even a 5min video, explaining ‘how to persuade your boss to let you go to Tech-Ed‘. Genius.

Microsoft are also taking the blogging community seriously, and draws the equation blogger=journalist. The bloggers attended the press briefing Sunday morning, to get all the updates and guidelines. Bloggers even got some cute giveaways, such as a power expander (to charge more than one appliance), USB to Cellphone thingy, Energy Bar (to keep those fingers working) and more.

Although I compete with Microsoft on solutions, and not agree with all their tactics and strategies, they are doing an excellent job in adopting and embracing the community, which often lead to greater sympathy… and sympathy can go a long way

Enterprise 2.0 ROIs

Measuring the ROI (Return on Investment) of Enterprise 2.0 is not an easy task, simply because
Web 2.0 and Enterprise 2.0 are not ‘things’ you can measure with numbers.
Web 2.0 is already well-known and a household name, but ROI was never an issue here – because people think in terms of benefit or value, not ROI. If you see the value in updating Twitter, blogging, adding friends and poking them on facebook, sharing bookmarks or photos – you’ll do it. It’s your own investment, your own time.

But, when you want to bring Web 2.0 inside the firewall, Enterprise 2.0, there’s more to it than just time. There is a corporate investment, putting a team to explore/define the scope, persuading decision makers, running several solutions (Proof of Concept), integrating into existing applications/platforms, finding advocates/evangelists who’ll populate it, engage marketing/hr/CIO/CEO – investment. Money.

Often companies are afraid of providing its employees too much freedom with little control over what they’re saying (internally and externally). When I say that IBM has internal blogging platform for 4 years now, with 30,000 bloggers (and 250,000 readers) – people ask me if there’s any censorship or filtering on the content. No, there isn’t – we have blogging guidelines.
Richard Dennison wrote an excellent post about BT web 2.0 adoption. Richard was responsible for implmeneting BT’s adoption, and his case study is a MUST for knowledge managers and collaboration evangelists out there. Here are some excerpts from his post:

While some companies begin the impossible task of shutting out social media tools, at BT we have just completed a web ‘liberalisation’ project to make sure all our employees can access social media sites. Why? Because we see social media tools as a huge opportunity to transform the way our employees interact with each other, with ‘the company’, and with our customers, partners and suppliers. When over 4,000 of your employees voluntarily join a Facebook group called ‘BT’, it’s time to take note.

Richard goes on to describe the journey he and his team took, winning the policy makers, introducing the technology, impact on the corporate environment and lessons learnt.

…the ‘killer application’ was a social networking tool we called ‘MyPages’. MyPages (see figure 2) provided every BT person with a place on the intranet to call their own. In it they could: create web pages and allow others to edit them (wiki pages); set up photo sharing pages and file stores; set up wiki calendars; create as many blogs as they wished; and connect themselves with other people in the organisation through ‘friends’ type functionality.

and

A key lesson is to focus on the value social media tools can deliver rather than the risks. If you dwell too much on the risks, you’ll never leave the starting gates. There are risks, but the potential benefits are huge.

Richard Dennison – BT web 2.0 adoption case study.

Jon Mell also wrote about Web 2.0 ROI – cost saving or revenue growth.

Now that you’ve seen the value, benefit and return, it’s time to start yourselves. First off, it’s important to understand what Enterprise Social Software is. Your company might have other points in mind, or some of the points below – it’s not black & white.
At BT they also looked at the future workforce, Generation Y, who are using social software tools on a daily basis, and value a company that adopted such tools internally.

  • Drive innovation into products faster
  • Making the new generation more productive, more knowledgeable, faster
  • Harnessing the knowledge of the wise, before they leave/retire
  • Being more responsive to customers, with knowledge from experts you may or may not know

Enterprise 2.0 is seeping through the firewall, you can’t stop it. Want to find out to what extent? Go to facebook and see how many people joined ‘Your Company‘ group.
Now call your IBM rep and ask for a meeting.

Twitter away…

After 2 ‘silent’ weeks of using Twitter, I decided it’s time to write something about it (much like Ed did). I started with Twitter couple of days before LCTY Israel, after hanging out with Alan for couple of days and seeing how easy it is to update your Facebook/Twitter status on mobile. Blackberrys aren’t that common in Israel, but cellphones are – did you know there are more cellphones devices in Israel than the number of people (population)? Yes, it’s true..

At first I updating my status using text messaging (SMS), until I searched IBM tagged pages (pages other IBMers tagged, using Dogear) and found a super cool extension for Lotus Notes 8.0TwitNotes. This super cool extension allows me to update my Twitter/Facebook status, directly from Lotus Notes sidebar. Nice… You can install TwitNotes on your own client here.

I met with some friends the other day and we started talking about this constant updating issue, people twittering all the time, making it easy for ‘big brother’ to follow… One of my friends holds the extreme opinion of blocking anything (even his iPhone BT is set to ‘Hidden’), while I’m more flexible – share more or less, depending on the situation and and body temparture. ‘Resistance is futile‘ I always tell him, but he comes from a strong background of IT Security and Networks, so it’s a dead-end discussion most of the times.

If you’re interested to see how much I do share, become a follower: twitter.com/dvirreznik

Live blogging from KM Summit

Well, it’s my first attempt at this ‘live blogging’ concept, hopefully I’ll do it right…

Arrived at KM Summit this morning, at Hilton Tel Aviv. As someone living outside of Tel Aviv, getting into the city in the morning takes some planning, and time.. usually an hour. Luckily I used the time to go over my presentation (when the light was RED, not while driving), and catch up on TheMarker newspaper from yesterday. Parked at Hilton in 08:30, just in time for the pre-event networking. Even met a friend from my army reserve unit, which, ironically, sells SAP Portal… a small world.

No pictures yet – will upload them soon and over the following days…

09:15

Moria Halevy from ROM Knowledge, the lead sponsor of the event, is keynoting the event, talking about blogs and blogging. I’m gonna prepare for my presentation – will pick this up afterwards.

10:15
Finished. It’s hard to talk about social networking and social software in 25min. I can talk about the subject for 3-4 hours, easy. The last 3-4 slides – which were more important, steps to implement enterpeise social software in your business – I covered faster than I wanted. There were also couple of questions from the audience on IBM’s experience with blogging and bloggers that ‘ate’ my time. Overall, I think the presentation went well – I got the crowd involved (asked questions and gave away small prizes :-), showed KM and enterprise social software is kicking and growing and finally that IBM is the right partner to help you – Lotus Connections.

10:10
Yehuda Tzirkel from Elta Systems is talking about using web 2.0 technologies for market intelligence. Most of the things are well-known, but still, as a social software advocate, it’s good to see other companies are implementing web 2.0 for various business needs.

10:30
Gilad Savyon, co-CEO of Nogacom is talking about their innovative search technology – NogaClass, a solution based around information discovery and analysis.

10:50
Naama Berkovitz from ROM Knowledge is showing the results of their KM survey, which covered over 70 businesses in Israel, with a little more than 170 participants. Not statistically valid, but still… Most organizations with active KM projects are large, over 1,000 employees. Almost 70% of organizations employ KM manager (under IT department), with computing or knowledge background. However, in 5%, the KM manager answers the CEO or other strategic unit. In terms of budget, 45% are operating under 10K a year – which is quite impressive – the ability to implement KM projects with tight resources. In terms of portal infrastructure, Microsoft’s MOSS is leading with 54% (decrease from 62% in 2007) – proof of the strong presence Microsoft have in Israel. As for the future, most participants will continue to implement web portals (55%), but web 2.0 technologies are also top in to-do lists for 2008.

11:15
Break !
During the break I met some colleagues and customers (Bank Hapoalim, Bar Ilan Univeristy, Teva, Central Bureau of Statistics and others), and also a sort of VIP in the social networking arena: Jeff Pulver. Jeff is in Israel this week, doing some breakfasts and business meetings around the adoption of social networking. It just so happens those meetings are held at the lobby of Hilton Tel Aviv.. small world again. Jeff will flying out tomorrow, but when he’s back in Israel next month, I’ll be sure to join one of those breakfasts.

12:00
Back. Adam Shuv is onboard, a long time member of social networking arena in Israel, and one of the founders of TheMarker Cafe. He’s also the CEO of Refresh, an internet company focuses on content management. Anyhow, Adam started talking about social networking – facebook, linkedin, myspcae, etc, and mentioned several companies that are using external blogs to communicate. IBM was not one of the logos on screen, and I was ready to raise my hand and say something, but the next slide made me lower my hand. Adam mentioned Lotus Connections, referring to the Youtube video, that started playing in the background:

‘The best social software I’ve seen so far is a solution from IBM, called IBM Lotus Connections, that provides a platform for companies and enterprises to share knowledge across teams and communities.”

At the end of Adam’s presentation, he showcased several social networks, that are less known in the business. One of those networks was Respectance – a social network for dead people. Really… or as we say in Hebrew, walla… Poking around with the network, I did a quick search on Heath Ledger, who passed away earlier this year. Apparently there are over 1,900 results… fans of course. I’m sure Heath’s family didn’t open any of those results.
Basically, what that means, is that when ones die, it’s easier to ‘steal’ ones identity…

12:15
A lecture from Gur, co-CEO of Debate, a company specializes in business debates. His lecture was interesting, and there are some tips I’m gonna take from his lecture. Especially what’s the #1 rule to pass a message to your audience – Very simple:

Tell them what you’re gonna tell them; Tell them; Tell them what you told them.

The lecture involved the audience, which woke some people from their morning naps… and was actually funny at times. Thanks Gur.

Note to next live-blogging: bring my power adapter… my X60 lasted for brave 4 hours of emailing and blogging – gotta charge now..

LCTY Israel – details and registration

LCTY Israel event will take place on Thursday, March 20th, at IBM Israel.
You can register now at ibm.com/il/news/events/collaboration. You can also check out the facebook event page, and RSVP, BUT – you must register at the official IBM site. Don’t say you didn’t know…

This year’s Lotus Collaboration event will focus on Enterprise Collaboration and Social Software. 2008 has been marked by several analysts and IT companies as the year of social software – the year in which social networking will pave its way through the corporate firewall, and into the business processes. The event will be half-day, focusing on Lotus Stragety and social software solution, and the agenda is packed!! Our BPs will showcase their solutions and we’ll host 3 Lotus managers from Europe and the US:
Alan Lepofsky from Lotus Strategy team in the US, Arjan Radder from The Netherlands and Jason Risley from Spain. We’ll also provide you a glimpse of the social software future, when a colleague from IBM Haifa Research Labs will present and demo a solution that might find its way to the Lotus portfolio…
Here’s the agenda (you can also view it on the site):
09:00 – Registration, networking and BP showcase
09:30 – Welcome, Dvir Reznik
09:45 – Keynote – Lotus Software Strategy, Alan Lepofsky, Lotus Strategy, SWG, IBM US
10:30 – Social Networking at your Business, Arjan Radder, Social Software Sales Manager, SWG, IBM South-West Europe
11:15 – break
11:30 – SONAR – bridging the social networking gap, Inbal Ronen, Collaboration Technologies Dept., IBM Haifa Research Lab
12:30 – Collaboration in Harmony – demo, Dvir Reznik, Lotus Sales & Alex Balk, Lotus Technical Sales
13:30 – WebSphere Portal – Smart Solution for a Web Portal
14:15 – Lunch

See you at the event. Don’t forget to register

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.