Posts Tagged 'benefits'

E2.0?! Can you start from Web 1.0 please?

Today I had the privilege of speaking at a management workshop of one of the largest banks in Israel. The workshop was held at the bank’s education center, 30min outside of Tel Aviv, with a beautiful view of the ocean. This was one of the cases that I came to lecture through the community. The management workshop was given by an outside consulting company, that heard me speak at a recent conference. Another proof of the power of social media.

I was told to present ‘the IBM story’ of E2.0 adoption (Web 2.0 goes to work), meaning what we’re doing, internally, to foster knowledge sharing and participation. I took couple of my presentations, consolidated slides, made some adjustments, added the IBM angle, and I was ready to go.

The population was mixed in age, all in managerial positions at the bank, youngest one in the room was me 馃檪 Only when I asked people if they knew what twitter is, I realized that most people had no idea what Web 2.0 is all about, not to mention E2.0. That’s when I decided to skip some slides and explain over a whiteboard what we’re talking about…

I won’t tell the entire 90min presentation here, only summize with this:
At the beginning of my presentation a lady asked me what’s the benefit in all that user generated content (blogs, comments, wikis, articles, etc) if most of them are garbage (or below average), and why should any organization consider adopting such tools. At the end of the presentation, she asked me what’s the top 7 blogs to follow. And she’s also the one responsible for the title of this post. Folks, change is possible! even in a ‘traditional’ business as a bank.

As for the slides: I had to make some ad-hoc changes during the workshop, so the slides will be posted later this week.

BTW – if you haven’t subscribed to Jeremiah Owyang by now, shame on you!
His posts are right on the mark, and his knowledge in social media is infinite!
Only today we were talking at the workshop about FSS examples for social media (ROI/VOI), and there’s a list availble. We also talked about Gen Y and why they care if a bank has IM or a facebook thing, and here’s another post.
Subscribe. Now.

Seeing the value of LND in Israel

During the past 2 weeks I met different customers and business partners, discussing how we can better communicate the excellent value of Lotus collaboration solutions. This whole marketing and communication aspect of Lotus Software has been discussed both internally and externally for some time now, and even my friends Alan and Ed across the pond are facing similar customer questions.

Marketing is an issue, not only in Israel. Alex and myself are working hard to change that, in every way imaginable. I hope you will see a difference soon.

The CIO of Israel Securities Authority told me that Lotus Notes/Domino is an excellent platform, stable and secure – I only wish more people would know about it. When I travel to conferences in Europe, everyone are using Lotus Notes. In Israel, only a hand-full of colleagues. ISA are an IBM case study, and we mention them in every customer meeting, and invite them to tell their story when ever possible.

Earlier this week I sat down with the Israel Security Agency, also known as ‘Shabak’ (our FBI).
The last time we met, it was with different people, so I handed the guys (and one lady) my business card. Other than their first names, they were pretty scrimp on details…
Shabak are a veteran Lotus Notes/Domino customer, doing incredible work with the platform. Needless to say security is always an issue and ‘down-time’ is not in their vocabulary.
We met to discuss future collaboration solutions, and understand how those can integrate within their priorities. They were highly impressed with the capabilities of Lotus Sametime Client (they are running Lotus Notes with the embed Sametime client – chat & awareness), especially the VoIP integration and Eclipse as a platform. Lotus Quickr also interest them, particularly since they’re running massive Domino DBs and need to find a better way to share information across teams (store once – share forever), other than email.

Although the high degree of security and classification, Shabak are open to Web 2.0 solutions, as well as Enterprise 2.0 solutions. Only recently they allowed 4 employees to open a public blog, sharing their daily routine with the public. The goal of the initiative is intended more at luring potential employees, but the blog method grants them douze points.

I also met with HSBC Israel this week, a global Lotus account, with roughly 300,000 employees, spread across 10,000 offices in 80+ countries. They use Lotus Notes and Lotus Sametime Client, and couldn’t be happier. I even showed the IT manager how we can chat on Sametime, using the BleedYellow community. They are looking into team collaboration and social software solutions, and seeing E2.0 solutions as a business priority – which is very refreshing to hear.

LND is an excellent platform for collaboration, and there are more examples I can share. Lotus Software has grown for the 14th consecutive quarter, we gained market share, over 140 million Lotus Notes customers, 100 million Lotus Sametime corporate users, 850+ developers working on the portfolio, Linux and Mac versions are already available.
Yellow is the new black, haven’t you heard?

Links:
HSBC Israel
Shabak (Israel Security Agency)
Israel Securities Authority
IBM case study – Israel Securities Authority
Sam Lawrence – Why hasn’t marketing duked it out?
Andrew McAfee – The mechanism of online emergence
Ed Brill – Sending a message to management
Alan Lepofsky – Introducing a revolutionary software platform…

Instant Messaging = Instant Savings

IBM recently published a case study, showcasing how IBM is using instant messaging (IM) across the company as well as with BPs and customers, to improve communication and employee productivity. Internal usage analysis points out that IM surpassed e-mail as the preferred communication method within IBM. Amazing !

Adam Gartenberg wrote about IBM’s own experience with Lotus Sametime, specifically the MONEY point – we saved over $100M in travel and phone expenses because we use instant messaging to communicate. With other IBMers, with business partners, even with customers (Sametime Gateway).
A local Israeli website also picked up the translated version of the story (Hebrew).
The full case study (PDF) is available here: IBM CIO Office case study – use of Lotus Sametime.

I ask about instant messaging (IM) in every customer visit. In my next post I’ll comment about some of Lotus customers in Israel who are using Notes/Domino and Sametime – and can’t imagine a life without it.

IM is an old technology – ICQ were the first, then came MSN Messenger, Yahoo Messenger, Google Talk, Skype, Facebook Chat and others. All excellent services, but all public. Not secured, not behind the firewall, not enterprise ready. Lotus Sametime is 10 years old. It was born in 1996 by a small company in Israel called Ubique, and announced officially in 2000. With more than 100 million corporate users, Lotus Sametime is the leading corporate IM solution in the world. And instant messaging is a business tool, not something my kid plays with.

You can start saving today.

Enterprise 2.0 ROIs

Measuring the ROI (Return on Investment) of Enterprise 2.0 is not an easy task, simply because
Web 2.0 and Enterprise 2.0 are not ‘things’ you can measure with numbers.
Web 2.0 is already well-known and a household name, but ROI was never an issue here – because people think in terms of benefit or value, not ROI. If you see the value in updating Twitter, blogging, adding friends and poking them on facebook, sharing bookmarks or photos – you’ll do it. It’s your own investment, your own time.

But, when you want to bring Web 2.0 inside the firewall, Enterprise 2.0, there’s more to it than just time. There is a corporate investment, putting a team to explore/define the scope, persuading decision makers, running several solutions (Proof of Concept), integrating into existing applications/platforms, finding advocates/evangelists who’ll populate it, engage marketing/hr/CIO/CEO – investment. Money.

Often companies are afraid of providing its employees too much freedom with little control over what they’re saying (internally and externally). When I say that IBM has internal blogging platform for 4 years now, with 30,000 bloggers (and 250,000 readers) – people ask me if there’s any censorship or filtering on the content. No, there isn’t – we have blogging guidelines.
Richard Dennison wrote an excellent post about BT web 2.0 adoption. Richard was responsible for implmeneting BT’s adoption, and his case study is a MUST for knowledge managers and collaboration evangelists out there. Here are some excerpts from his post:

While some companies begin the impossible task of shutting out social media tools, at BT we have just completed a web 鈥榣iberalisation鈥 project to make sure all our employees can access social media sites. Why? Because we see social media tools as a huge opportunity to transform the way our employees interact with each other, with 鈥榯he company鈥, and with our customers, partners and suppliers. When over 4,000 of your employees voluntarily join a Facebook group called 鈥楤T鈥, it鈥檚 time to take note.

Richard goes on to describe the journey he and his team took, winning the policy makers, introducing the technology, impact on the corporate environment and lessons learnt.

…the 鈥榢iller application鈥 was a social networking tool we called 鈥楳yPages鈥. MyPages (see figure 2) provided every BT person with a place on the intranet to call their own. In it they could: create web pages and allow others to edit them (wiki pages); set up photo sharing pages and file stores; set up wiki calendars; create as many blogs as they wished; and connect themselves with other people in the organisation through 鈥榝riends鈥 type functionality.

and

A key lesson is to focus on the value social media tools can deliver rather than the risks. If you dwell too much on the risks, you鈥檒l never leave the starting gates. There are risks, but the potential benefits are huge.

Richard Dennison – BT web 2.0 adoption case study.

Jon Mell also wrote about Web 2.0 ROI – cost saving or revenue growth.

Now that you’ve seen the value, benefit and return, it’s time to start yourselves. First off, it’s important to understand what Enterprise Social Software is. Your company might have other points in mind, or some of the points below – it’s not black & white.
At BT they also looked at the future workforce, Generation Y, who are using social software tools on a daily basis, and value a company that adopted such tools internally.

  • Drive innovation into products faster
  • Making the new generation more productive, more knowledgeable, faster
  • Harnessing the knowledge of the wise, before they leave/retire
  • Being more responsive to customers, with knowledge from experts you may or may not know

Enterprise 2.0 is seeping through the firewall, you can’t stop it. Want to find out to what extent? Go to facebook and see how many people joined ‘Your Company‘ group.
Now call your IBM rep and ask for a meeting.




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.