Posts Tagged 'advertising'

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Languages: Hebrew, English and Android*

Published August 27, 2009 Uncategorized 1 Comment
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After 48 hours of sleep deprivation, I am the happy owner of a brand new Samsung Galaxy (i7500) phone, Android-based. I’m still catching up on some pillow hours, and my online activity is slowly returning to normal use, but already I’ve realized why cellular makers are anxious on building an eco-system: the 3rd-party applications and developers’ community.

After seeing Android Market I understand why the iPhone is such a huge hit – it’s not just the coolness effect, which no other phone can match. The ability to enrich your experience with 65,000 apps is unparallel to any marketing campaign or feature comparison. In just 48 hours I’ve downloaded some 20-25 different applications (directly from the device of course), each allowing me to be more productive, customizing the Galaxy to my needs.

Over the next few days I’ll write some more about my experiences with the Galaxy as well as Top 10 Must Have Android Apps. OK, make that 20 Must Have.. 😉

In that context, AdMob Metrics just released their July 2009 Metrics Report, covering just that – the behavior of iPhone, iPod Touch and Android users and their interaction with App Store and Android Market, respectively. Couple of highlights:

  • Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
  • More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
  • Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
  • iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
  • Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month

Links:
The full July 2009 Metrics Report – AdMob Metrics
Android Market
Samsung Galaxy Preview
Samsung Galaxy Screenshots Album

* I know Android is NOT a coding language, but it beats calling this post ‘A Javaist, A HTMLer and a Rubiest are on a plane.. 😉‘

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It matters

Published August 13, 2009 Uncategorized Closed
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Watching this video over at Jon Burg’s blog made me realize I have something in common with the advertising professionals filmed – I too was laid off (wasn’t a surprise though) and it opened up new opportunities for me, not to mention that it made me start cooking, which I kinda love :-))

It’s not easy leaving a workplace you call home after 8 years, paving a new path in one of the toughest economical times the world has known. And still, much like the guys at Lemonade, I feel good about myself and the decisions I’ve made, knowing I’m doing something that matters for my future.

I hope Lemonade will find its way to Israel as well..

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Nokia N97 Unboxing

Published July 17, 2009 Uncategorized Closed
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Nokia N97Image by suanie via Flickr

Nokia Israel kicked off a unique campaign this week, dubbed The Nokia N97 Unboxing – Online as it happens. During the game, Nokia Israel reps are visiting prominent bloggers bearing a box, that might house the new powerhouse from Nokia. The initiative, in cooperation with Y&R, joins this list (also in Hebrew) of digital marketing campaigns, and is quite welcome I might add.

True to the theme of Online as it happens, each visit is broadcasted live and can be viewed at any time on the site, along with a Google Map widget to show you where the package was last. There are also photos from each visit shared on OVI, for your pleasure. If the N97 is not at the box, the blogger is then asked to pick a name from the list I mentioned earlier – the next candidate who’ll recieve a visit from Nokia Israel folks. Each visit is broadcasted, and publicized by both the blogger and Nokia Israel in the various social media sites. The social features could have been better, focusing on (and showing) more content published by those prominent bloggers, but I guess you can’t have all at once.

Although my name is on that list (it’s a short list.. 😉 I’m still waiting for my surprise visit, all dressed up and ready for my close-up.. In the meantime, check out Ilan Peer unboxing his Nokia N97 box:

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Mizbala made the shortlist at Cannes!!!

Published June 21, 2009 Uncategorized 3 Comments
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When ever someone wins something around the world, we (Israelies) are always looking for the Jewish angle, no matter how narrow that angle might be.

Today, there’s no need for that.
Mizbala, a guerrilla marketing agency in Israel, has made it to the short list at Cannes Lions International Advertising Festival !!!

In fact, they made it twice! The first is for this awesome promo campaign for Christina Aguilera’s new perfume, with the coat hangers spread across cities in Israel. The second is part of The Young Lions Film Competition, in cooperation with YouTube, in which contestants were requested to create a video to stop global warming (brief). The winners will be part of YouTube team at the competition.

The first:

The second:

Guy, Dori – Mazal Tov!! You make us all (me at least) very proud :-))
Now go grab that Lion!!!!!!!!!!!!

Make an ad, go to Cannes Lions with YouTube!

Published April 30, 2009 Uncategorized Closed
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YouTube along with Cannes Lions initiated this great contest that will send 2 young creative minds to Cannes Lions International Advertising Festival, to be part of The Young Lions Film Competition.

Enter CannesLions channel on May 15 GMT, read the ad brief (for a charity) and upload your 60-sec ad to the channel within 48 hours (until May 17 GMT). After that you’ll have 2 weeks to spread the word and get as many views as possible. On June 1st a panel of judges will pick the 2 winners, based on overall creativity, view count, comments, ratings and overall online rating.

Oh, one last thing – you must be 28 years old or younger to enter the competition.
Once you uploaded your video, drop me a line, I’ll help spread the word around.. 😉
Links:
Young Lions
Cannes Lions at YouTube

Thanks to Guy Dayan for the heads-up.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.