When ever someone wins something around the world, we (Israelies) are always looking for the Jewish angle, no matter how narrow that angle might be.
Today, there’s no need for that.
Mizbala, a guerrilla marketing agency in Israel, has made it to the short list at Cannes Lions International Advertising Festival !!!
In fact, they made it twice! The first is for this awesome promo campaign for Christina Aguilera’s new perfume, with the coat hangers spread across cities in Israel. The second is part of The Young Lions Film Competition, in cooperation with YouTube, in which contestants were requested to create a video to stop global warming (brief). The winners will be part of YouTube team at the competition.
The first:
The second:
Guy, Dori – Mazal Tov!! You make us all (me at least) very proud :-))
Now go grab that Lion!!!!!!!!!!!!
Eating breakfast and reading your post from Cannes 🙂
Thanks Dvir, you're the best!
I just ate breakfast reading your PDF.. 😉
So you didn't grab the Lion, there's still the Young Lions Competition. Make your mom proud!!!
Toda Kapara!!! 🙂