It matters

Watching this video over at Jon Burg’s blog made me realize I have something in common with the advertising professionals filmed – I too was laid off (wasn’t a surprise though) and it opened up new opportunities for me, not to mention that it made me start cooking, which I kinda love :-))

It’s not easy leaving a workplace you call home after 8 years, paving a new path in one of the toughest economical times the world has known. And still, much like the guys at Lemonade, I feel good about myself and the decisions I’ve made, knowing I’m doing something that matters for my future.

I hope Lemonade will find its way to Israel as well..

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.