An archive of my writings from 2007 till 2011. If you're interested in the recent stuff, visit my Tumblr at dvirreznik.com.
Earlier this week I had the pleasure of speaking at a management workshop of Bank Hapoalim about Enterprise 2.0 and IBM’s experience with implementing such tools and solutions.
I made some changes to my slides after the presentation, and posted at slideshare.net/dvirreznik.
Love to hear comments and feedback.
Today I had the privilege of speaking at a management workshop of one of the largest banks in Israel. The workshop was held at the bank’s education center, 30min outside of Tel Aviv, with a beautiful view of the ocean. This was one of the cases that I came to lecture through the community. The management workshop was given by an outside consulting company, that heard me speak at a recent conference. Another proof of the power of social media.
I was told to present ‘the IBM story’ of E2.0 adoption (Web 2.0 goes to work), meaning what we’re doing, internally, to foster knowledge sharing and participation. I took couple of my presentations, consolidated slides, made some adjustments, added the IBM angle, and I was ready to go.
The population was mixed in age, all in managerial positions at the bank, youngest one in the room was me 馃檪 Only when I asked people if they knew what twitter is, I realized that most people had no idea what Web 2.0 is all about, not to mention E2.0. That’s when I decided to skip some slides and explain over a whiteboard what we’re talking about…
I won’t tell the entire 90min presentation here, only summize with this:
At the beginning of my presentation a lady asked me what’s the benefit in all that user generated content (blogs, comments, wikis, articles, etc) if most of them are garbage (or below average), and why should any organization consider adopting such tools. At the end of the presentation, she asked me what’s the top 7 blogs to follow. And she’s also the one responsible for the title of this post. Folks, change is possible! even in a ‘traditional’ business as a bank.
As for the slides: I had to make some ad-hoc changes during the workshop, so the slides will be posted later this week.
BTW – if you haven’t subscribed to Jeremiah Owyang by now, shame on you!
His posts are right on the mark, and his knowledge in social media is infinite!
Only today we were talking at the workshop about FSS examples for social media (ROI/VOI), and there’s a list availble. We also talked about Gen Y and why they care if a bank has IM or a facebook thing, and here’s another post.
Subscribe. Now.
The past week have been pretty difficult for me walking the IBM office in Petach Tiqva. It was a true ‘marketing’ week for Lotus, appearing twice in printed magazines, and three times in online sites – that’s excellent PR work. Thanks Joseph !
First off, I’ve been ‘posted’ at every coffee-area’s wall, with the social software article (pictured here), published at Israel BusinessWeek. The article first appeared at businessweek.com (Stephen Baker), and was picked up quickly by the Lotus community, myself included.
Since its the first issue of BusinessWeek Israel (Magazine, no website), we wanted to publish some pictures with the article – luckily I still have some connections in marcom…
The two page article is somewhat an exact translation of the English article, but we did manage to insert two pictures: the first showing me (excellent profile shot) and my cool X60, looking at My Connections visual map, and the second picture is the map itself. Since it shows some of my 42 IBM connections, I quickly got photos responses in FB. IBMers – it’s worth ‘adding me to your network’ !!
The second Lotus publication this week was at TheMarker IT and TheMarker newspaper, the leading IT/Hi-Tech news site in Israel. We translated some of the buzz surrounding Enterprise 2.0 Conference face-off last week, positioning Lotus Connections lead in the enterprise social software space. TheMarker IT published an article based on some words I wrote down, along with our PR Mgr. – the end result is not what I hoped for, but still a good presence.
Links:
TheMarker IT: IBM and Microsoft charge the enterprise portal’s space (Hebrew)
BusinessWeek Israel: Big Blue Embraces Social Media (pictures, Hebrew)
BusinessWeek.com: Big Blue Embraces Social Media (original article, by Stephen Baker)
IBM Stuff: I’ve opened up a photo album in FB, where you can see relevant Lotus PR, as they appear.
Mashable, the leading social media blog with over 6 million visitors per month and 171k RSS readers is coming to Israel tomorrow, June 10, and will meet various start up companies and VCs.
Blonde 2.0 (aka Ayelet Noff) will be a guest writer for Mashable during their visit, Flixwagon will film the entire visit (interviews and party) and TheMarker will publish interviews with Mashable staff and regular articles throughout the visit.
The highlight of the visit will be the party obviously, on Wed. the 11th, MashBash Tel Aviv, a 3 hour open bar event, at Tel Aviv Old Harbor, sponsored by Yedda (recently bought by AOL) and TheMarker.com.
In the words of Mashable:
What: MashBash Tel Aviv
Why: 800 Person, 3 hour Open Bar (and snacks) on the Beach in Tel Aviv, Celebrating Israel鈥檚 Booming Tech Culture
Where: Galina Beach Club (recently fully renovated), Hangar 19, Tel Aviv Port, Israel
When: Wednesday, June 11th, 19:00 – 22:00
RSVP?: You Must RSVP through EventBrite, 800 person limit
Who?: 800 people, including the startups, Venture Capitalists, Entrepreneurs, high profile CEOs and Mashable鈥檚 Adam Hirsch.
See you there 馃檪
Earlier this week I attended the 1st meeting of the newly formed ‘Web 2.0 Forum‘, hosted by GAIT, a prominent Knowledge Management consulting company in Israel. The meeting was held at an insurance company who’s CIO is a true collaboration evangelist, who single handedly transformed the IT in that company, and brought it to the 21st century.
The participants of the forum included colleagues and friends, vendors and customers, from every aspect of the IT arena – tech, academic, business, HR, knowledge management and consulting. It was very refreshing doing a round table with colleagues who share my passion, and I thank Gil (GAIT) for inviting me to the forum. The next meeting will be hosted at IBM, where I’ll expose the forum to some of the super cool platforms and solutions IBMers are using daily, and to the Lotus Collaboration solutions that spur from our own experience.
One of the Web 2.0 Forum goals is to increase the penetration of web 2.0 technologies and platforms into the business, and one of the main points from the round table the participants had revolved around the difference between Web 2.0 (facebook, blogs, linked-in, twitter, etc) and Enterprise 2.0 (Portals, social software, collaboration, social bookmarking, etc).
Although Web 2.0 is alive and kicking in Israel, personally I feel that Enterprise 2.0 isn’t here yet. It’s knocking at the door, pleading the security guy to let her in, but no access. Blocked.
Web 2.0 Forum should help all knowledge advocates in Israel to change that.
Later that week I met with a prominent pharma customer, who attended LCTY Israel late March. After the event, during lunch, we started talking about their interest to build ‘something’ at their infrastructure, that would increase the collaboration and sense of community at the workplace. I noticed that although they were very positive about collaboration and community, their organization didn’t share their enthusiasm. There is work and there is fun – and right now, Web 2.0 is categorized under fun. That’s exactly why Web 2.0 Forum is important – to change the culture, and making CIO/CTO/CEO understand that Enterprise 2.0 = Growth.
That’s quite a chllenge, but hey, I didn’t say it’s gonna be easy… 馃檪
In that context, of changing the mindset regarding the business value of Enterprise 2.0, a presentation I gave at Knowledge Management Summit, early March – Understanding Social Networking – Getting Started.
