Posts Tagged 'facebook'



Separation of knowledge

When I joined twitter over a year ago it was with a clear objective: ability to update my facebook status much more easily.

That was then. Now is now.

As of this weekend, I’ve disabled the twitter application in facebook. A very smart lady told me once she’s keeping twitter and facebook separate, and I didn’t understand a) why and b) how. After a year on twitter and 2 years on facebook, with some 740 followers and 840 friends, respectively, I have the answers to both questions.

Why?
Twitter is not facebook. Facebook is a social site, for making friends, groups, events, photos, apps, pokes, etc, whilst twitter is a micro-blogging service with quicker communication. People often see twitter as a human-GPS-locater, but the truth is far from it. Yes, some do use twitter for geo-location, some are even doing it in a smart way. I use twitter to interact with interesting people and read/see/share pages I didn’t know before. More than updating your status, twitter is about conversation, and keeping the wheel spinning. To that extent, Topify does an excellent work by analyzing a person’s ‘twitter credibility’, making it easier for me to decide ‘follow or not follow’.

How?
Separation of knowledge. Not all the stuff I write on twitter are ‘facebook-material’. Sometimes I want to keep a facebook status but still update twitter. In order to do so, I’ll be using 2 main applications – twibble and tweetdeck. The first is for my Nokia N95 and the second is for the laptop. Both apps are sporting new versions, and Tweetdeck also gives you the option to update facebook (default is no).

So, long story short:
If you want to stay current of everything I do, start following me. I’m still gonna update facebook using tweetdeck but the frequency will probably decrease a bit.

Corporate Identity Management on Facebook

I read the following deck from Joshua Scribner over at Luis Suarez, and although it refers to IBMers, the general idea can be adopted to any employee considering opening a facebook profile and has some privacy concerns.

Luis and Joshua are the top 2 BlueIQ ambassadors, an internal IBM program that aims at helping IBMers understand and reap the benefits of social media – internally and externally. Before leaving IBM I was such an ambassador, preaching the social word locally and working with colleagues around the globe. Now others are following in my footsteps.

If you or your company are looking at the business benefits of social networks such as facebook, evaluating ROI/ROV of such solutions but want to be on top in terms of privacy and preserving the corporate identity, Joshua’s deck is your answer. And thanks again to Josh for sharing this publicly.

Make an ad, go to Cannes Lions with YouTube!

YouTube along with Cannes Lions initiated this great contest that will send 2 young creative minds to Cannes Lions International Advertising Festival, to be part of The Young Lions Film Competition.

Enter CannesLions channel on May 15 GMT, read the ad brief (for a charity) and upload your 60-sec ad to the channel within 48 hours (until May 17 GMT). After that you’ll have 2 weeks to spread the word and get as many views as possible. On June 1st a panel of judges will pick the 2 winners, based on overall creativity, view count, comments, ratings and overall online rating.

Oh, one last thing – you must be 28 years old or younger to enter the competition.
Once you uploaded your video, drop me a line, I’ll help spread the word around.. 😉
Links:
Young Lions
Cannes Lions at YouTube

Thanks to Guy Dayan for the heads-up.

Vacation time

Yes, vacation. Merriam Webster defines it as:
a scheduled period during which activity is suspended.

So, for the following week I’ll be vacationing in Prague, without my precious laptop. Yes, my cellphone will still be with me, but I’ll probably refrain from doing business/social related activities, such as checking emails, updating twitter, posting to facebook or reading GReader – to name a few… For 6 days I’ll do my best to disconnect.

See you all soon, and Happy Pesach!!

[Photo courtesy of Sagee]

Talking about IBM Social Media with SeoVice

TheMarker Com.Vention was an excellent event for business networking, and as a result I have some 20 new twitter followers, not to mention facebook and LinkedIn invitations.

Out on the grass, before the group picture, Oren Todoros (SeoVice) caught me for a 3min video, talking about social media adoption, why should any business consider deploying such a solution and the most important question of all – where’s the ROI? Head over to SeoVice for his full post.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.