Posts Tagged 'שיתופיות'



Dvir, you’re a star !

The past week have been pretty difficult for me walking the IBM office in Petach Tiqva. It was a true ‘marketing’ week for Lotus, appearing twice in printed magazines, and three times in online sites – that’s excellent PR work. Thanks Joseph !

First off, I’ve been ‘posted’ at every coffee-area’s wall, with the social software article (pictured here), published at Israel BusinessWeek. The article first appeared at businessweek.com (Stephen Baker), and was picked up quickly by the Lotus community, myself included.

Since its the first issue of BusinessWeek Israel (Magazine, no website), we wanted to publish some pictures with the article – luckily I still have some connections in marcom…

The two page article is somewhat an exact translation of the English article, but we did manage to insert two pictures: the first showing me (excellent profile shot) and my cool X60, looking at My Connections visual map, and the second picture is the map itself. Since it shows some of my 42 IBM connections, I quickly got photos responses in FB. IBMers – it’s worth ‘adding me to your network’ !!

The second Lotus publication this week was at TheMarker IT and TheMarker newspaper, the leading IT/Hi-Tech news site in Israel. We translated some of the buzz surrounding Enterprise 2.0 Conference face-off last week, positioning Lotus Connections lead in the enterprise social software space. TheMarker IT published an article based on some words I wrote down, along with our PR Mgr. – the end result is not what I hoped for, but still a good presence.

Links:
TheMarker IT: IBM and Microsoft charge the enterprise portal’s space (Hebrew)
BusinessWeek Israel: Big Blue Embraces Social Media (pictures, Hebrew)
BusinessWeek.com: Big Blue Embraces Social Media (original article, by Stephen Baker)

IBM Stuff: I’ve opened up a photo album in FB, where you can see relevant Lotus PR, as they appear.

Instant Messaging = Instant Savings

IBM recently published a case study, showcasing how IBM is using instant messaging (IM) across the company as well as with BPs and customers, to improve communication and employee productivity. Internal usage analysis points out that IM surpassed e-mail as the preferred communication method within IBM. Amazing !

Adam Gartenberg wrote about IBM’s own experience with Lotus Sametime, specifically the MONEY point – we saved over $100M in travel and phone expenses because we use instant messaging to communicate. With other IBMers, with business partners, even with customers (Sametime Gateway).
A local Israeli website also picked up the translated version of the story (Hebrew).
The full case study (PDF) is available here: IBM CIO Office case study – use of Lotus Sametime.

I ask about instant messaging (IM) in every customer visit. In my next post I’ll comment about some of Lotus customers in Israel who are using Notes/Domino and Sametime – and can’t imagine a life without it.

IM is an old technology – ICQ were the first, then came MSN Messenger, Yahoo Messenger, Google Talk, Skype, Facebook Chat and others. All excellent services, but all public. Not secured, not behind the firewall, not enterprise ready. Lotus Sametime is 10 years old. It was born in 1996 by a small company in Israel called Ubique, and announced officially in 2000. With more than 100 million corporate users, Lotus Sametime is the leading corporate IM solution in the world. And instant messaging is a business tool, not something my kid plays with.

You can start saving today.

The IBM Social Software story

Israel and Sagi from Blink IT held a workshop earlier this week at TheMarker Com.Vention, focused on Web 2.0 for the business, or Enterprise 2.0.

Blink IT are a Web 2.0 consulting company and IBM BP, working with customers on strategy, web 2.0 adoption, enterprise 2.0 adoption and design. They started off their workshop with some examples of web 2.0 technologies (facebook, twitter, wiki, etc), and then moved on to Enterprise 2.0 best practices – and IBM is leading the pack with several slides.

You can see a social software dashboard on slide 19 (look closely at the picture…), social networking quote from John Rooney on slide 33 and another quote by my close friend Arjan Radder on slide 34. If you want to read more on IBM’s story of Social Software adoption, head over to IBM ‘getting into’ social software case study.

The complete Blink IT presentation (Hebrew/English) is available at slideshare.net.

The facebook test

Met with another government agency today, to discuss about social software for the enterprise, or Enterprise 2.0. As I mentioned before there’s a hugh difference between Web 2.0 and Enterprise 2.0, and implementing social software solutions within the firewall is not that common. Yet.

The meeting was actually a lead from the KM Summit I lectured a month ago, and today I met the KM Manager of that agency. They are a pretty large agency, with couple departments, already using internal portal and other KM tools, so they are quite advanced in that aspect. Still, Enterprise 2.0 is something entirely different.

When we started talking freely about the value and benefits of Enterprise 2.0 I decided to try the facebook test, out of the blue. I didn’t rehearse this before the meeting, it was an ad-hoc attempt, to see how many employees are members of that government agency group on facebook.
We found over 20 different groups, in one of them – 500 members. Impressive.

What did we learn?
First, the demand is out there, people want to share their content and connect online. It’s their way of communicating with the world, and even with their friends.
Second, when lacking the right tools within the firewall, they turn to tools outside the firewall, sharing content that should have stayed inside.
Third, it’s time to seriously consider Enterprise 2.0 tools. And that’s the hard part.

Web 2.0 vs. Enterprise 2.0

Earlier this week I attended the 1st meeting of the newly formed ‘Web 2.0 Forum‘, hosted by GAIT, a prominent Knowledge Management consulting company in Israel. The meeting was held at an insurance company who’s CIO is a true collaboration evangelist, who single handedly transformed the IT in that company, and brought it to the 21st century.

The participants of the forum included colleagues and friends, vendors and customers, from every aspect of the IT arena – tech, academic, business, HR, knowledge management and consulting. It was very refreshing doing a round table with colleagues who share my passion, and I thank Gil (GAIT) for inviting me to the forum. The next meeting will be hosted at IBM, where I’ll expose the forum to some of the super cool platforms and solutions IBMers are using daily, and to the Lotus Collaboration solutions that spur from our own experience.

One of the Web 2.0 Forum goals is to increase the penetration of web 2.0 technologies and platforms into the business, and one of the main points from the round table the participants had revolved around the difference between Web 2.0 (facebook, blogs, linked-in, twitter, etc) and Enterprise 2.0 (Portals, social software, collaboration, social bookmarking, etc).
Although Web 2.0 is alive and kicking in Israel, personally I feel that Enterprise 2.0 isn’t here yet. It’s knocking at the door, pleading the security guy to let her in, but no access. Blocked.
Web 2.0 Forum should help all knowledge advocates in Israel to change that.

Later that week I met with a prominent pharma customer, who attended LCTY Israel late March. After the event, during lunch, we started talking about their interest to build ‘something’ at their infrastructure, that would increase the collaboration and sense of community at the workplace. I noticed that although they were very positive about collaboration and community, their organization didn’t share their enthusiasm. There is work and there is fun – and right now, Web 2.0 is categorized under fun. That’s exactly why Web 2.0 Forum is important – to change the culture, and making CIO/CTO/CEO understand that Enterprise 2.0 = Growth.
That’s quite a chllenge, but hey, I didn’t say it’s gonna be easy… 🙂

In that context, of changing the mindset regarding the business value of Enterprise 2.0, a presentation I gave at Knowledge Management Summit, early March – Understanding Social Networking – Getting Started.

« Previous PageNext Page »




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
Website
About

Archives

Disclaimer

This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.