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Posts Tagged 'טוויטר'

Israeli Hanuka Tweetup

Published December 23, 2008 Uncategorized Closed
Tags: alex de carvalho, community, hanuka, israel, social media, tweetup, twitter, טוויטר, ישראל, מדיה חברתית, מפגש, קהילה, רשת

If you’re following me you know there’s an Israeli Tweetup (Twitter + Meetup) this Wed (or Thu). Everything is outlined at the FB event, no point repeating it here in length, so just a quick summary:
One of my good friends across the pond said this dude is coming to Israel, and is very much into social media and collaboration – worth meeting with. Quick look at his credentials and I already commented on his Israel Visit post to start the discussion. I wanted to suggest we’ll meet over beer and burger, but what’s the point without the community?!

In just 36 hours, only social, no email/phone/sms, we managed to organize this tweetup, with 20 people attending and 36 maybe’s. We dubbed this meeting as Israeli tweetup, since we’ve been talking about doing something like this for some time now.

The details, which more of are available at fb:
Date & time: Wed., Dec. 24th, 20:30 (3rd candle of Hanuka)
Where: Tel Aviv. Aroma Namal at the moment, but probably will change to TLV University
Who: anyone who wants to come

See you there :-))

Photo: Alex De Carvalho’s blog
Twitter Israel: SeoVice

Twitter made us $1M

Published December 19, 2008 Uncategorized Closed
Tags: business value, facebook, marketing, roi, seth godin, social media, twitter, בלינק, טוויטר, יבמ, יואב פרחי, מדיה חברתית, פייסבוק, שיווקי

Yoav from Blink caught this VentureBeat story some days ago, and wrote a subsequent post (in Hebrew) titled ‘What’s in it for me?‘. In his post, Yoav talks about the thing that’s in the heart of any discussion about social media – ROI. From VentureBeat article:

Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts. People who sign up to follow Dell on Twitter receive messages when discounted products are available the company’s Home Outlet Store. They can click over to purchase the product or forward the information to others.

Yoav quotes Seth Godin by categorizing twitter more as a reach tool than a sales tool – a claim I totally agree with. Nevertheless, when we discuss about social media, monetization, business value – we cannot overlook the bottom line, which is money.

As a social media evangelist, I want more people and more companies on board, not because they have to but because there are results and value. Making $1M in revenues will certainly bring more people and businesses into the social media space – because they’ll see both the value and the return.

Links:
Yoav Farhi – What’s in it for me? (Hebrew)
VentureBeat – Twitter has made Dell $1M in revenues

To twit or not to twit

Published May 13, 2008 Uncategorized 4 Comments
Tags: communication, community, IM, instant messaging, lotus software, sharing, twitter, הודעות מיידיות, ווב 2.0, טוויטר, לוטוס, מדיה חברתית, סייםטיים, צאט

I wasn’t a twitter fan to begin with. In every customer/analyst/colleagues meeting I spoke, twitter was always my example of ‘too much information’, ‘too much sharing’.
The reason I sighed up to twitter was really to update my facebook status, using the Twitter application in FB – made my life easier, telling the world where I am and what I’m doing (sometimes too much information.. ;-).
I often met friends after hours and they were like ‘how was the meeting in Tel Aviv?’, or ‘enjoyed that lunch?’ – and I didn’t know where they got their info from.

Working with Twitter was difficult at first – how do you explain yourself in 140 symbols or less? what should I twit about? when to update? what application to use?
Sam Lawrence provided some insights on different twitter services, Ouriel talked about email vs. twitter and my friend Alan compared twitter to IM. And there are many more twits out there, discussing how twitter changed the way we communicate. Even in a time of disaster.

Most of the day I use twhirl – simple desktop application for twitter. Easy to use, follow, reply, direct and add friends. I also use TwitNotes in my Lotus Notes 8.0.1 client from time to time. When I’m offline (strange – I’m never offline, only ‘laptop-less’) I use twibble on my Nokia N95, or text message instead. Twibble provides a fair alternative for twhirl, but there’s no way to add urls or photos like it twhirl. There’s also Fring on my N95, mostly for VoIP and chats, but I can also update twitter from there (chatting via Google Talk).

For me, the main question is choosing the right sharing tool:
Should I twit about it? maybe write a post like this one? or post to my facebook profile? why not IM? IBMers are no strangers to technology and innovation and some of my good friends are twitting – sometime I find it easier to communicate with them using twitter, because it’s more instant than IM. Especially if they’re ‘offline’.

My thumb rule for choosing which tool is the content. You can’t twit about everything.

Twitter away…

Published March 29, 2008 Uncategorized Closed
Tags: alan lepofsky, bluetwit, ed brill, facebook, ibm, lotus notes, sidebar, twitnotes, twitter, חברתי, טוויטר, לוטוס נוטס, מיקרו בלוגינג, פייסבוק

After 2 ‘silent’ weeks of using Twitter, I decided it’s time to write something about it (much like Ed did). I started with Twitter couple of days before LCTY Israel, after hanging out with Alan for couple of days and seeing how easy it is to update your Facebook/Twitter status on mobile. Blackberrys aren’t that common in Israel, but cellphones are – did you know there are more cellphones devices in Israel than the number of people (population)? Yes, it’s true..

At first I updating my status using text messaging (SMS), until I searched IBM tagged pages (pages other IBMers tagged, using Dogear) and found a super cool extension for Lotus Notes 8.0 – TwitNotes. This super cool extension allows me to update my Twitter/Facebook status, directly from Lotus Notes sidebar. Nice… You can install TwitNotes on your own client here.

I met with some friends the other day and we started talking about this constant updating issue, people twittering all the time, making it easy for ‘big brother’ to follow… One of my friends holds the extreme opinion of blocking anything (even his iPhone BT is set to ‘Hidden’), while I’m more flexible – share more or less, depending on the situation and and body temparture. ‘Resistance is futile‘ I always tell him, but he comes from a strong background of IT Security and Networks, so it’s a dead-end discussion most of the times.

If you’re interested to see how much I do share, become a follower: twitter.com/dvirreznik

Dvir Reznik | The (old) Blog

Posts Tagged 'טוויטר'

Twitter away…

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