Dvir Reznik | The (old) Blog

Archive Page 4

Amsterdam – here I come!

Published April 24, 2011 mobile , travel 1 Comment
Tags: iphone, onavo, thenextweb, tnw startup rally

You wouldn’t believe how many draft posts I have here, stuff I read, encountered, experienced, and just couldn’t find the time to write. Not to mention the birthday weekend I spent with the wife in London. I hoped the Passover vacation will provide some freedom, but shortly after returning from London, our startup received awesome news – we’ve been accepted as a finalist to launch Onavo at TheNextWeb Startup Rally 2011 in Amsterdam!!

That’s the beauty of working at a startup – always on the move, always changing, always thinking ‘what if’. And TheNextWeb Conference 2011 is a major ‘what if’, which was part of my marketing plan with the possibility to literally disrupt everything we’re doing, preparing to launch our product to the world.

So, this week, Wednesday to Friday (27-29 April), I’ll be at Amsterdam with our Co-Founders, roaming the halls of TheNextWeb Conference. Onavo is presenting on stage Friday around 12:00 CET, right after Scoble keynote presentation on the main stage. To catch all the action from Amsterdam and TheNextWeb Conference, follow my Twitter feed, @dvirreznik, or the official TNW/TheNextWeb accounts. We’ve also tweaked the onavo.com homepage a bit, counting to the launch – check it out.

See you in Amsterdam!

London? Yes, London!

Published April 3, 2011 travel Closed
Tags: london, travel, vacation

I’ll be traveling to London this week for both business and pleasure, arriving on Wednesday the 6th and leaving on Monday the 11th. Wed-Thu is business oriented, with meetings and events, and the weekend is pleasure of course – celebrating my birthday (April 9th)!

The entire trip is pretty packed, but I’ll be happy to meet and chat with anyone, if time permits. Thursday is probably the best day for those random meetups, so shout away – either comment here or better yet on Twitter, @dvirreznik.

My last visit in London was for Nokia World 2010, a very short one (60 hours, give or take), during which I saw very little of the British capital, so this time I expect to do more tourist stuff. Would love to hear your recommendations: good restaurants, theater and musicals, tourist attractions, music performances, what ever comes to mind. Again, comment here of reach out on Twitter.

Firefox 4 Twitter Party

Published March 24, 2011 marketing Closed
Tags: crowd sourcing, digital marketing, firefox 4 twitter party, google chrome, old spice

Being successful and innovative with crowd sourcing (and digital marketing for that matter) is the holy grail of ad agencies, working tirelessly in an effort to nail what works, and what’s not. Old Spice is probably my favorite example of all times, T-Mobile’s Dance and Welcome are another example, Coca Cola Village too, from an Israeli perspective.

Now I can also add Firefox to that list, with their Firefox 4 Twitter Party, which introduced the latest browser version to the world, using a beautiful visualization to encourage people to join. Every tweet which included the #fx4 hashtag was automatically added to the party, creating the FF logo, made of people’s faces. Hover over a pixel and the tweet pops out.

Should be interesting to see Firefox’s stats, analyze the numbers. I used Firefox for 5-6 years (mid 2000), up until Chrome came to (a stable) life 3 years ago. The party actually triggered an action for me – gonna download, give it another try.

Definitely worth visiting Firefox 4 Twitter Party site to see the logo growing.

Update [March 24]: Firefox 4 just passed 14,000,000 downloads, according to http://glow.mozilla.org/.

British Movie: Don’ you go Rounin’ Roun to Re Ro

Published March 3, 2011 internet 1 Comment
Tags: british, guy ritchie, movie trailer, russel brand, snatch, snl

Don’t have much to say about this one, other than the fact I watched it 4 times yesterday, and 2 more today – and it still cracks me up every time. The SNL bunch is truly talented. And in a stroke of marketing genius – they secured the domain as well: http://donyougorouninrountorero.com/. If you’re watching from outside the US – see the embed YouTube video below.

Onavo for iPhone (beta) – get your invite here!

Published February 15, 2011 cellular , travel 1 Comment
Tags: barcelona, data roaming, mobile, mwc11, onavo for iphone, save money

The journey isn’t over yet, and the last 2 weeks were chaotic here, working on final touches and de-bugging the webapp, but now I can officially invite you guys and gals, iPhone-ers of you at least, to download Onavo for iPhone (beta)!

Our co-founders are attending Barcelona this week, roaming the halls of Mobile World Congress 2011, along with an estimated 44,998 other people, handing out 1,000 personalized invites to join our beta. Yes, it’s a closed beta, by invitation only, but guess what – I pulled some strings, and have 100 invites for you, to download Onavo for iPhone (beta). All you need to do is open your iPhone’s Safari browser, enter ‘onavo.com/dvirmwc‘, follow the instructions and start saving on data roaming.

Remember, we’re still in beta – so bear with us, and also let us know what you think. We welcome any idea, suggestion and feedback. 100 invites – ready, set, go 🙂

Oh, and if you’re at MWC this week, ping @guyro and @roitiger – they’d love to meet you. Might even get an Onavo schwag 😉