Posts Tagged 'communication'

To twit or not to twit

I wasn’t a twitter fan to begin with. In every customer/analyst/colleagues meeting I spoke, twitter was always my example of ‘too much information’, ‘too much sharing’.
The reason I sighed up to twitter was really to update my facebook status, using the Twitter application in FB – made my life easier, telling the world where I am and what I’m doing (sometimes too much information.. ;-).
I often met friends after hours and they were like ‘how was the meeting in Tel Aviv?’, or ‘enjoyed that lunch?’ – and I didn’t know where they got their info from.

Working with Twitter was difficult at first – how do you explain yourself in 140 symbols or less? what should I twit about? when to update? what application to use?
Sam Lawrence provided some insights on different twitter services, Ouriel talked about email vs. twitter and my friend Alan compared twitter to IM. And there are many more twits out there, discussing how twitter changed the way we communicate. Even in a time of disaster.

Most of the day I use twhirl – simple desktop application for twitter. Easy to use, follow, reply, direct and add friends. I also use TwitNotes in my Lotus Notes 8.0.1 client from time to time. When I’m offline (strange – I’m never offline, only ‘laptop-less’) I use twibble on my Nokia N95, or text message instead. Twibble provides a fair alternative for twhirl, but there’s no way to add urls or photos like it twhirl. There’s also Fring on my N95, mostly for VoIP and chats, but I can also update twitter from there (chatting via Google Talk).

For me, the main question is choosing the right sharing tool:
Should I twit about it? maybe write a post like this one? or post to my facebook profile? why not IM? IBMers are no strangers to technology and innovation and some of my good friends are twitting – sometime I find it easier to communicate with them using twitter, because it’s more instant than IM. Especially if they’re ‘offline’.

My thumb rule for choosing which tool is the content. You can’t twit about everything.

Instant Messaging = Instant Savings

IBM recently published a case study, showcasing how IBM is using instant messaging (IM) across the company as well as with BPs and customers, to improve communication and employee productivity. Internal usage analysis points out that IM surpassed e-mail as the preferred communication method within IBM. Amazing !

Adam Gartenberg wrote about IBM’s own experience with Lotus Sametime, specifically the MONEY point – we saved over $100M in travel and phone expenses because we use instant messaging to communicate. With other IBMers, with business partners, even with customers (Sametime Gateway).
A local Israeli website also picked up the translated version of the story (Hebrew).
The full case study (PDF) is available here: IBM CIO Office case study – use of Lotus Sametime.

I ask about instant messaging (IM) in every customer visit. In my next post I’ll comment about some of Lotus customers in Israel who are using Notes/Domino and Sametime – and can’t imagine a life without it.

IM is an old technology – ICQ were the first, then came MSN Messenger, Yahoo Messenger, Google Talk, Skype, Facebook Chat and others. All excellent services, but all public. Not secured, not behind the firewall, not enterprise ready. Lotus Sametime is 10 years old. It was born in 1996 by a small company in Israel called Ubique, and announced officially in 2000. With more than 100 million corporate users, Lotus Sametime is the leading corporate IM solution in the world. And instant messaging is a business tool, not something my kid plays with.

You can start saving today.

Extending Lotus Sametime – Telephony Integration

This past week at Brussels, Belgium gave me the opportunity to try out my latest Lotus Sametime 7.5.1 plugin – Dial Out. This plugin, part of IBM unified communication and collaboration solution gives the ability to dial out to any number, domestic or international. In the picture here you can see my top bar of Lotus Sametime Client. A quick overview of the different icons, from left to right: start a chat, start a voice chat (or video, if you have a camera), dial out (1st telephone icon), send a file, send an announcement to a group, share application or screen, add to buddy list, click to call (2nd telephone icon – will explain at the next paragraph). The dial out feature, which is connected to my Cisco VoIP extension at the office, enables me to dial out to any number and make a call with the other side, using my default speakers and mic. The person receiving the call sees my office extension on his caller id display. Pretty cool!

I made some calls during my stay at Brussels, and got excellent feedback from the other party. I did use the hotel’s Wi-Fi connection, which was relatively high band-width (although the hotel was fully booked), but still – it was an excellent way of staying in touch with co-workers, BPs and family, at a minimum cost. Much cheaper than using my mobile phone or any other service.

Now a word (maybe a paragraph) about the other telephone icon – click-to-call.
The click-to-call is another plugin that simply connects 2 parties over regular phone lines, either mobile or land line. The method is similar to the ‘call-back’ option most carriers offer: you choose which number you want to dial, the system dials to you (lower rates for incoming call), then dials the other party – and connects you both. The picture should make it more clearer. If you have a low-band network connection, using click-to-call option is preferred.

Both features (Dial out and Click-to-call) are an excellent example of how you can integrate communication with collaboration, on a single platform. I (and others) have commented in the past about the benefits of Lotus Sametime, and its open platform that allows for various 3rd party extensions, and integrates seamlessly with leading telephony providers such as Cisco, Avaya, Siemens, Alcatel-Lucent, 3Com and Nortel.

Speaking of personal impressions of Lotus Sametime, I thought it would be relevant to mention some of our customer references. I choose these 2, as they reflect 2 very different companies, particularly highlighting the various applications of Lotus Sametime, and its high extendability.
The first is GE, one of the largest companies in the world, and one of the largest installation of
Lotus Sametime in the world (234,000 active users and 120,000 concurrent users).
Just some quotes from the case study [PDF, 140Kb]:

  • People now communicate more frequently through Lotus Sametime than through e-mail. And when the network goes down, people don’t care about anything else. All they know is that Lotus Sametime is unavailable.
  • This real-time communication facilitates faster decision-making and helps build relationships faster. When I look at my team, I see that it’s a way of making the whole team more productive.

The second case study is of Celina Insurance [PDF, 144Kb], a company with 175 employees, that actually uses Lotus Sametime to communicate with its independent insurance agents, via the company external portal. Using Lotus Sametime, the agents have direct and immediate access to Celina Insurance stuff, to get answers or address various issues. Again, some quotes:

  • The agents appreciate that they can instantly connect with their Celina underwriter – or anyone else in the company – at the click of a button. We have even had a competitor call us to find out how we do that.
  • As an alternative to drawn out e-mail chains and phone tag, it has proven to be a huge time saver, actually raising productivity while reducing phone calls (and associated costs) by 50 percent.

Here are the links to both case studies:
GE and Celina Insurance.




Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.