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Posts Tagged 'טוויטר'

What the F**K is Social Media. 1 Year Later.

Published September 1, 2009 Uncategorized Closed
Tags: business, facebook, marketing, Marta Kagan, social media, twitter, טוויטר, פייסבוק, שיווק דיגיטלי

Mornings are an excellent time to read, write and share. Shortly after the morning coffee and toast I head over to my GReader and start browsing the feeds, in a pre-defined order.
Ahuvah Berger recently joined the Blonde 2.0 team, which means we get to enjoy her super writing skills at least once a week (hopefully more dear.. ;-). After her last week’s post on Engaging the Masses comes this post, continuing where she left off, and linking to a wonderful deck at slideshare by Marta Kagan, What the F**K is Social Media. One Year After. In a long (83p) yet light presentation Marta goes over the basics of SM, adding some cool pictures and stats to back her points and strengthening her bottomline (p 53):
SO PLEASE, STOP F**KING AROUND AND GET SERIOUS ABOUT HARNESSING THE POWER OF THIS THING.

Slide 44 onwards highlights some business insights that are relevant to any company, like ‘93% of social media users believe a company should have a presence in social media’ and ‘85% of social media users believe that a company should go further than just having a presence and actually interact with its customers’. Innovative approaches, I know..

The entire deck is hilarious (although the language might not appeal to everyone) and the 83 slides are going fast, but all convey an important message, and I only hope that a fraction of the 128,000 views this deck received were made by corporations and business executives and not just by us marketers – we’re already advocating this F**King thing too.. 😉
[RSS subcribers: Please read this post at my blog to view the embed deck]

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Being effective AND measuring your success

Published July 29, 2009 Uncategorized Closed
Tags: business, facebook, Social media marketing, twitter, בלוגרים, טוויטר, מדיה חברתית, פייסבוק, קוד אתי, שיווק

Run into this survey at eMarketer.com in one of my Google Alerts the other day. With all the plethora of information sources, I find it more difficult to focus on topics and trends that interest me, as well as joining in on conversations, so it’s good to know GAlerts still has some benefits.. 😉

The survey in hand was conducted between some 1,800 social media marketers in the US, asking them about the effectiveness of their practices – meaning which tactics they used, how effective those tactics were and how accurately can they measure such tactics. The results are not that surprising, but I would like to focus on next steps – how can we make those practices more effective and measured more accurately.

The first issue we’re seeing is the negative correlation between a tactic’s effectiveness vs. our ability to measure it accurately (graph below). The 3 most effective tactics are User reviews or ratings (47%), Blogger or online journalist relations (46%) and Forums or discussion groups (42%). When looking at the ‘Very accurately measured’ column, those tactics are ranked 3rd, 4th and 5th, respectively. With the expansion of broadband and the coming of web 2.0, everyone is a publisher, and thus consumers are more suspicious and don’t believe everything they read online. In the US the FTC are targeting bloggers’ freebies (PDF guidelines), and in the meantime there are some un-official guidelines on how to disclose and authenticate a sponsored conversation. In Israel on the other hand, things are moving slower (article in Hebrew).

The second issue pertains to hooking financial success with social marketing (graph below). It’s pretty obvious that social marketing is most effective for Brand reputation (39%), Brand awareness (37%) and Search engine results (38%). I’d like to point your attention to the Sales aspects of social marketing, Generate leads and Increase online sales. The marketers who were surveyed said that social marketing is not effective at Generating leads (35%) and Increasing online sales (46%). For social marketing to become bigger and better, we have to add revenues to the game, and being able to measure it. Dell are already showing the added value of their social activity on twitter, a new study finds correlation between social media and financial success and George Colony urges CEO to understand that social marketing is here to stay.

If we want social marketing to rock, Sales indicators must be inherent to any social campaign. It’s OK to start small, but start somewhere. Move the conversation from brand (only) to revenues as well. And one last request – be honest to your readers.

Nokia N97 Screenshots

Published July 27, 2009 Uncategorized 4 Comments
Tags: facebook, israel, n97unboxing, nokia n97, symbian, טוויטר, מובייל, נוקיה, סלולר, פייסבוק

By now you’re probably aware that I got the new Nokia N97 for a 1 month trial. I posted an elaborate review of the N97 (in Hebrew) yesterday, and I plan on writing a detailed review here as well, following my initial post.

In the meanwhile, I’ve uploaded some screenshots to facebook, showing some of the N97 features. As I screenshot pretty often, I’m sure that album will expand. If there’s anything specific you’d like to see or hear my opinion about, let me know. Screenshots were taken using Best Screen Snap for S60 (free). Note that in landscape mode some pictures came out distorted. Portrait mode is much better.

Links:
Nokia N97 review (in Hebrew)
First 4 hours with the N97
Nokia N97 Screenshots (facebook)

Missing out on a super interesting week

Published July 10, 2009 Uncategorized Closed
Tags: conference, globes, internet, israel, social media, startups, tws2009, גלובס, ועידת התקשורת והמדיה, טוויטר

The coming week, July 12th, is looking like one of the most interesting weeks in the last 6 months for the local internet and SU scene, second only to that week end of March.
And I’m gonna miss all of it!! Here’s what we have planned for the week. The reason for my absence is at the bottom of the post.

Monday, July 13th
Globes‘ annual Internet, Communication and Media Conference will kickoff Monday the 13th, at David Intercontinental Hotel in Tel Aviv (map). The event is sponsored by Bezeq and the.co.ils, media sponsors are TechCrunch, ReadWriteWeb, GigaOM, Go2Web20, TechAviv and The Next Web. During the event the.co.ils will hold their highly anticipated TWS2009 – the most promising Israeli web and mobile startups competition. Throughout the day, 10 pre-selected startups (that were picked by these judges) will come on stage and present their solution/service/product before a crowd of VCs, CEOs, internet evangelists and media professionals.

Other than the TWS2009 there will be some cool panels and 1-on-1 interviews: Trends in consumer marketing; Future of communication (VoIP, Cellular, IPTV and more); Twitterring of course; Building personal brands by @garyvee; How-to get eBay to buy you; Creative thinking and the highlight of the event – a video-interview with David Plouffe – Obama’s Chief Campaign Mgr. in the 2008 Presidential Elections.
Full agenda for the entire event is available here (Hebrew only, sorry).

If you have ANY interest in the local internet scene, you must be at TWS2009. The 10 startups will also present at this year’s DemoPit at TC50 coming Sep. If you are unable to attend (like me), start following @tws2009 and #tws2009 on twitter to catch all the highlights, photos, videos, announcements and excitement.

Sunday, July 12th
Like any internet event there will be a pre-event party, by invitation only, sponsored by Sequoia Capital, Sunday evening. You’re welcome to try and get a ticket here.

Saturday, July 11th
Even before that, on Saturday, Technorati founder Dave Sirfy (who’s also a judge), will host 2 photo walks at Tel Aviv, for those who fancy walks, photos and internet of course.. 😉 The first walk will be to Neve Tzedek (morning) and the second to Old Jaffa (evening). Dave was here last some 20 years ago, so this might be a good chance to catch up with him.

Wednesday, July 15th
Towards the end of the week, Wed. the 15th, the Israel Internet Association will hold a half-day event focusing on the daily implications of social media, such as GUI interactions, Creating personal branding and the effects of twitter of course. You can read more about the event and its speakers here and on facebook.

All week long
Now, why am I going to miss all those events? Well, I’ll be pre-occupied somewhere in the desert, paintballing my way to the target, while staying clear (and clean 😉 of the ‘enemy’. Among other things… Wish me luck and see you all next weekend :-))

StatusSearch – Get (more) reliable results

Published July 6, 2009 Uncategorized Closed
Tags: elad meidar, facebook, lior levin, results, search, statussearch, twitter, חיפוש, טוויטר, פייסבוק, רשת חברתית, תוצאות

The Jewish mind keeps coming up with new inventions and ideas, luring CEOs to the holy land, even in the July sun – no wonder Israel has some 3,500 start-up companies, 2nd only to the US.

My friend Lior Levin joined forces with ROR dude Elad Meidar to form StatusSearch.net, which brings you results from your friends’ updates in twitter and facebook. The idea is improving reliability of course – if I’m searching for Michael Jackson, my friends will provide better results than the general population, or I wouldn’t have followed/friended them to begin with. LinkedIn and MySpace integrations are on the way as well.

The idea is simple, and is a semi-semantic way to filter results. While twitter search crawls the entire user base, statussearch.net looks at your friends only, assuming they know what they talk about.. 😉

Couple of things I noticed from a brief use that are worth mentioning/conversing:

True to the ‘real-time’ reality, the results are 1-paged, no option for ‘more’. You do get an icon to see the source of each result, but if your answer is 2-3 days old, you won’t see it. Also, it’s unclear to me how frequent the crawler works and if there’s any attempt to ‘even’ the results between twitter and facebook (think not). Does the engine displays ‘power users’ results first (because those users are more connected – thus what they say is more accurate/important/RTed/Liked)?
Size matters? I’m following some 650 people and sport 950 friends in facebook, which makes my pool of knowledge average I guess, at 1,600 minds. There is wisdom in there, don’t get me wrong, but how will a 500-mind pool looks like? or 5,000?
Memory loss. Sometimes I wish to see stuff I updated, and in that case I go to my own stream at twitter.com. Although I tried several times, no results from ‘me’ appeared in statussearch timeline, but that’s probably because I’m no longer friends with myself… 😉
Integration points. There are 2, email alerts and a firefox search plugin, both highly welcome. You can create unlimited number (free, for now) of alerts and receive an email once something happen (daily or immediately). The FF plugin (accessible from every page, right-hand side) is most useful – I’m a huge search plugin fan that makes the solution serve you, where/when/how you want, and not vise-versa.

Overall, I think Lior and Elad are on to something. The web is filled with junk data, and everyone, big to small, are trying to come up with solutions that will filter the gold out. StatusSearch is not a semantic search engine, but by tapping your friends’ knowledge instead of the general population, we’re one step closer towards finding that ONE result we want.

Dvir Reznik | The (old) Blog

Posts Tagged 'טוויטר'

Nokia N97 Screenshots

StatusSearch – Get (more) reliable results

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