Posts Tagged 'ווב 2.0'



Why do I love Topify

There has been lots of buzz online surrounding the beta launch of topify, an innovative service from my friends Arik and Ouriel, providing an email access to your twitter notifications. You can ask for an invite to the beta version by starting to follow @topify.

What does Topify do?
I set my twitter preferences to email me whenever I get a DM (direct message). The problem is (was actually) that I cannot ‘Reply’ to those messages – I need to go to my twitter application (mobile, web, desktop) and ‘Reply’ from it. Topify solves that problem. Another feature Topify offers is the ability to follow the people following you – directly from your inbox. You can see the short bio of the person, his/her last update, # of followers/following and other metrics. Want to follow – just ‘Reply’ to the message.
Ezra was kind enough to volunteer for this demo – thanks man! The email thread I captured below has 3 messages: DM I got from Ezra, my reply to him and Topify’s confirmation of that reply. It’s very simple and easy.

You can see the DM Ezra sent me ‘can i volenteer?’ on the top of the image.
Clicking ‘Reply’ via Gmail sends a message to ‘xxx_d_twitterusername@topify.com’ – where xxx stands for a unique topify user, ‘d_twitterusername’ is quite obvious.
Last message in that thread is the confirmation from topify that my message was sent to Ezra.

Now all I need someone to develop is a character counter for Gmail – since twitter allows up to 140 chars, and I’m using Gmail to reply, I lost count of the words, and my message got cut by topify. Arik/Ouriel – planning something like this?

Prof. Sheizaf Rafaeli – The Twitter Phenomena

Prof. Sheizaf Rafaeli is a known tech figure in the Israeli landscape, a columnist in several newspapers and Director of INFOSOC – Center for the Study of Information Society at the University of Haifa. In yesterday’s Calcalist, he wrote a column titled ‘The Twitter Phenomena‘, trying to understand why the micro-blogging social media service hasn’t won us (Israelies) over. Sheizaf also refers to the different add-ons (eco-system if you’d like) twitter has helped cultivate, such as twitpic, tweetdeck, tweetfollow, twitterfeed and others.

The phone was born to allow faster communication; Wikipedia offers free access to (open-source) knowledge; commenting (talk-backs) gave people the opportunity to vent. Twitter created a new form of communication, and an eco-system of add-on services.

Sheizaf’s column came in an excellent timing, with IBM Software Forum and Luis Suarez’s post. At IBM Software Forum Niv Calderon talked about monetizing social media, focusing on twitter – with public and corporate examples, such as Ford Motors, Comcast, JetBlue and Chris Brogan – showing how you can reach 1.5m impressions (people) with a single tweet. There’s definitely money in it. Niv recorded his lecture on video, which I’m sure he’ll post soon.
Mid-week I noticed Luis’s post, ‘Using twitter in the enterprise, by Ed Yourdon‘. Luis also focused on twitter as a corporate tool, linking to other posts talking about the business value of twitter, and of course, Ed Yourdon‘s presentation.

I view twitter as a sales and marketing tool. If you happen to follow me around, I’ve been known to tweet about the stuff I sell, people I meet, posts I read, events I speak at. Being interconnected to other social networks (like facebook), updated easily from a variely of end-user devices, focused and captured audience – it’s easy to understand why this micro-blogging tool has reached 6m users. Lotus Software has strengthened its brand name in Israel, and gained some ground against the local competition because of twitter.

As for twitter in Israel, Sheizaf predicts twitter will, eventually, catch on, and Israel will quicky adopt the micro-blogging tool, much like we did with facebook not too long ago…

Links:
Sheizaf Rafaeli – The Twitter Phenomena (Hebrew)
Luis Suarez – Using twitter in the enterprise, by Ed Yourdon
IBM Software Forum
Niv Calderon
Pew Study – Twitter users are mobile, urban and engaged online

IBM Software Forum is tomorrow – Lotus agenda

With over 600 people at the guest list, 70+ for Lotus Software only, it’s gonna be hard forgetting IBM Software Forum – but, just in case, it’s TOMORROW (Thu), at Cinema City.
The event will start at 15:00, with some social networking and refreshments, and at 15:45 we’ll break into the six sessions. The Lotus session will include three speakers – myself, Niv Calderon and Amir Belferman from Amidar Housing. Here’s what’s planned for Lotus:

See you all tomorrow 🙂

Lotusphere 2009 – Now in Session !!

It’s happening people, started yesterday, throughout the week, IBM is holding its annual and largest Lotus event of the year – Lotusphere 2009. An estimate of 10,000 customers and business partners will attend the 16th Lotusphere, and I can guarantee some surprises and major announcements!!

The first one was announced 2 hours ago, at the Opening General Session, which you can follow, live, at the LotusphereBlog.com:
LotusLive.com (formely known as BlueHouse)
LotusLive provides essential collaboration services to simplify and improve your daily business interactions with customers, partners and colleagues. Work with people seamlessly inside and outside your organization and streamline communications. LotusLive helps you bring people and information together quickly and simply in an easy-to-use environment, designed with security in mind.


You can already head over to lotuslive.com and register for a free account, that would allow you to share and network with your colleagues, and even conduct live e-meetings with your network. I’m already there, look me up.


You can head over to the News section at Lotusphere.com, and learn of the new solution as they come available. If you’re an early adopter type of person, like me, head over to lotusphereblog.com, and learn first-hand – from public bloggers covering the event.

Or Yaacov, Editor at The People, is at Lotusphere, delivering live coverage of the event. You can catch his daily updates here.

Social media adoption – the IBM story

Last week I had the pleasure of talking to a group of college students from Canada, who came to Israel with Hillel Foundation of Toronto. They visited IBM for half a day, and we had a good discussion about social media and how IBM adopted it internally. As anyone, they were looking for the ROI, so I gave them examples of how social media at IBM helps me on a daily basis.
All of them were Gen Y of course, so at the first portion of my presentation (what is web/enterprise 2.0) I just hit ‘next’ all the time.. 😉

Since most participants knew what social media is, an interesting discussion started, of why it’s important and how such tools will benefit them – in the coming months. Some of the students were already part of the social media space, either working at VCs or other organizations aimed at helping SU companies in their early stages.

It was an excellent opportunity to share some of the work IBMers are doing using social media tools, for the past 5 years now! We have lots of social media tools (see slide above), some stay as research projects while others grow up and become IBM solutions (such as our social software solution – Lotus Connections).

The presentation from last week is available at my slideshare space.
Feel free to leave your comments and thoughts!

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.