Social media adoption – the IBM story

Last week I had the pleasure of talking to a group of college students from Canada, who came to Israel with Hillel Foundation of Toronto. They visited IBM for half a day, and we had a good discussion about social media and how IBM adopted it internally. As anyone, they were looking for the ROI, so I gave them examples of how social media at IBM helps me on a daily basis.
All of them were Gen Y of course, so at the first portion of my presentation (what is web/enterprise 2.0) I just hit ‘next’ all the time.. 😉

Since most participants knew what social media is, an interesting discussion started, of why it’s important and how such tools will benefit them – in the coming months. Some of the students were already part of the social media space, either working at VCs or other organizations aimed at helping SU companies in their early stages.

It was an excellent opportunity to share some of the work IBMers are doing using social media tools, for the past 5 years now! We have lots of social media tools (see slide above), some stay as research projects while others grow up and become IBM solutions (such as our social software solution – Lotus Connections).

The presentation from last week is available at my slideshare space.
Feel free to leave your comments and thoughts!

0 Responses to “Social media adoption – the IBM story”


  1. 1 Chris December 29, 2008 at 03:43

    Great presentation! Thanks for sharing

  2. 2 Dvir Reznik December 31, 2008 at 19:38

    Hi Chris,

    Thanks for the comment.

    You’re welcome 🙂


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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.