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Welcome to my new home – dvirreznik.com

Published January 5, 2010 Uncategorized 7 Comments
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After almost 3 years and over 400 posts at Blogger, I decided it’s time to leave the nest, and join the ‘big-boys’ playground. Welcome to my new website – dvirreznik.com !

Welcome to my new homeI’ll write later this week about the migration process and the steps I took moving from Blogger to WordPress, was relatively easy. If you’re reading this via your favorite RSS Reader, please make sure you’re subscribed to the new feed http://www.dvirreznik.com/feed/. I’ve updated feedburner, but you can never be 100% sure..

My first blog post was on January 17 2007, where I wrote: I wanted to open a blog for some time now, as part of this ‘web 2.0′ trend that’s flooding the web and the IT/Business scene, but there was always something else in my to-do list… already there are over 55 million of them, so what is one more blog?

The blogosphere has changed a lot these past 3 years, and the playing field has become tougher, with the rise of micro-blogging tools as twitter, and social networking sites like facebook, which makes it easier to share your life with people, and create content. Many have announced ‘the death of blogging‘ and ‘rss is over‘ in the past, but I liked what Steve Rubel wrote 6 months ago, Blogs are out of Beta, but Bloggers should always be in Beta:’ Blogs are the new normal, everything is a blog… Bloggers, as pioneers, should always be in beta, seeking to grow and advance our beloved format, rather than be complacent.‘

Market of Informationvia beakdal.com

This blog was the first step I took in the public world, my lifestream in a way, and it contributed a lot to where I am now and where I’d like to be in the future. So blogging may be mainstream now (facebook is one giant blogging platform with 350 million users, no?), but we, bloggers, will always remain ‘early adopters’.

There are some people I would like to thank, and I’ll start with you – my readers, for staying loyal, commenting, creating a discussion, sharing and spreading my content. I’d also like to thank my followers, for responding quickly to my tweets with solid feedback, making the task of blogging much more fun. And last, to Sharon Gefen, WordPress guru, that helped me bring life to this site, in 30 guided minutes instead of 4 lonely hours, sometime between midnight and 3am – thank you, you’re the best!!

If you have something to say, shout back in the comment.

Drive2Live wrap-up – driving course with Maslulim and Alfa Romeo

Published December 28, 2009 Uncategorized Closed
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‘Can you put a price on your life?’ was the first question Gidi, our driving instructor asked, when we sat for the 1st half of our Drive2Live driving course last Friday. So, can you put a price on your life?
Obviously the answer is no – ‘there’s no price tag, life is priceless’, was the answer everyone gave.

Gidi continued: ‘So, in a quick show of hands, how many of you would have paid $100 for this course, had it not been sponsored this morning by us and Alfa Romeo?’ You can imagine how many hands were raised.

With that in mind, we kicked off a 4 hour driving course. This was not my first driving course – couple of years back, when I rode a Kawasaki Ninja ZX6R, I took an advanced driving course, a 2-day session in a closed circuit and open roads. Drive2Live added to what I already knew (or thought I did), especially concerning my driving habits, and broke some strong convictions I had about cars – like breaking distance, seating position, eye contact and most important – awareness. During the theoretical portion of the 4 hour course, we broke some mis-conceptions about driving, watched live footage of car accidents and learned how each of us can make a change.

Drive2Live was organized by Noam Sigal and myself, sponsored by Maslulim which provided the course and staff and Alfa Romeo Israel which provided 3 test cars – MiTo 1.4 Turbo, 159 2.2 JTS and 159 3.2 Q4 JTS. 12 prominent bloggers were invited to participate in the event and raise awareness to the importance of driving skills acquired at Maslulim. Responses to the course were amazing, for the Alfa part obviously, but more for the education part – some bloggers even decided to do the last exercise, controlled spin while braking on a wet surface, with their private cars.

A facebook event was created for the benefit of sharing all the content we created – pictures, videos, blog posts, responses and more. Feel free to browse through the material and RSVP – we’re planning on holding similar events in the future, that will raise awareness to road safety and the human factor.

Thank you for participating, see you next time !

CardioLOG Usage Reports for SharePoint – Overview

Published December 27, 2009 Uncategorized Closed
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The deck below is an overview presentation, 8 slides, providing you the info you need about Intlock and CardioLOG. It outlines what is CardioLOG, why CardioLOG is different, who are our customers and who are we.

During 2009 we were pleased to welcome VHA, Molson Coors Brewery, IMF, REN, SunCorp and many more to our customer base, and our plan for 2010 is already underway. We’ve joined forces with several Microsoft integrators, like NEOVAS is Turkey, and are working constantly at improving CardioLOG with new reports and features, based on feedback we receive from our customers.

As we near the end of 2009, I would like to thank you for choosing CardioLOG as your SharePoint analytics solution, and looking forward to working with you in 2010.

CardioLOG Overview – SharePoint Analytics

View more presentations from Dvir Reznik.

Drive2Live with Alfa Romeo and Maslulim

Published December 20, 2009 Uncategorized 1 Comment
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It’s coming up, 6 days and counting.
When most people will be celebrating Christmas, I will join 11 other bloggers from Israel, to a first of a kind ‘Advanced Driving Course for Bloggers‘ – a joint initiative of Noam Sigal and myself.

The idea to this first automotive social media activity in Israel came to mind after the successful cooperation with the Alfa Romeo folks here in Israel, that resulted in 2 test drives – MiTo and 159. I’ve received lots of props for making this happen, and thought why not bring more people into the action, and making it around an important cause, like fighting road fatalities.

[Graph: number of people killed on the road, 1994-2006. Source: Wikipedia]

During its 61 years, Israel has lost 30,467 people in fatal road accidents. That’s more than the number of people that died during all of Israel’s wars. In 2006 the Israeli Government decided that the number of people killed on the road will decrease by 6% each year – for 2009 the top barrier is 375 (as of Dec. 17th we’re at 335).

To organize this life saving activity, Noam and I teamed up with Maslulim, a non-profit advanced driving school led by Reem Samuel, and Alfa Romeo Israel, and invited 10 prominent bloggers to attend ‘Round 1’ of the course and spread the word to their readers and followers. The goal of this activity is double:

  • Improve the driving skills of Israeli drivers (bloggers included of course)
  • Raise awareness to Maslulim courses, which are open to everyone at a symbolic fee, and proved to reduce the risk of being involved in a car accident.

Our drivers will undergo a 3.5 hours course, that will educate them on car safety, handling, driving positions, emergency breaking, avoiding obstacles and more. The practical portion of the course will be done with Alfa Romeo MiTo 1.4 Turbo and Alfa Romeo 159 2.2 JTS.
So, allow me to introduce our drivers:
Tally Netzer
Gal Granov
Ram Bracha
Alon Schwarts
Olivier Amar
Yaki Beja
Ilil Ben Shalom
Maya Shoval
Shira Abel
Dvir Reznik

The course will take place coming Friday, the 25th, at Maslulim training ground in Rosh Ha’yain. You’re welcome to follow our drivers as they share posts, pictures and videos, and hashtag drive2live on twitter.

Power to the people – social media tracker

Published December 15, 2009 Uncategorized Closed
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Universal McCann‘s ‘Power to the People‘ survey is now in its 4th year, or better yet – Wave 4. Every year UM researchers go deep behind the hype of social media to reveal the dramatic changes in the way consumers are using the internet to create and share their thoughts, pictures and videos. Wave 4 was conducted between 11/2008 and 03/2009 covering some 22,000 users from 38 countries, in what is considered the largest global analysis of social media usage.

Highlights:

  • total estimated number of global active internet audience (16-54) is 625 million
  • mobile internet users has reached 125 million
  • 71.1% have visited a friend’s social network page
  • 33% of social networkers have uploaded a video to their profile
  • 62.5% created a social network profile
  • China has 111 million social network profiles, USA 57.8 million, Korea 11.9 million, Japan 10.2 million, UK 12.1 million

In short – the first (actually 4th) inside look into how social media and the internet have changed the way we behave. Must read, for marketer, consumer, business executive, anyone.

You can watch the results of that survey over at UM Wave 4 website – using a very cool visualization graph to see the changes in the past 4 years. Another option is to review the 40 pages PDF, available at Business Exchange.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.