Posts Tagged 'maslulim'

Drive2Live wrap-up – driving course with Maslulim and Alfa Romeo

‘Can you put a price on your life?’ was the first question Gidi, our driving instructor asked, when we sat for the 1st half of our Drive2Live driving course last Friday. So, can you put a price on your life?
Obviously the answer is no – ‘there’s no price tag, life is priceless’, was the answer everyone gave.

Gidi continued: ‘So, in a quick show of hands, how many of you would have paid $100 for this course, had it not been sponsored this morning by us and Alfa Romeo?’ You can imagine how many hands were raised.

With that in mind, we kicked off a 4 hour driving course. This was not my first driving course – couple of years back, when I rode a Kawasaki Ninja ZX6R, I took an advanced driving course, a 2-day session in a closed circuit and open roads. Drive2Live added to what I already knew (or thought I did), especially concerning my driving habits, and broke some strong convictions I had about cars – like breaking distance, seating position, eye contact and most important – awareness. During the theoretical portion of the 4 hour course, we broke some mis-conceptions about driving, watched live footage of car accidents and learned how each of us can make a change.

Drive2Live was organized by Noam Sigal and myself, sponsored by Maslulim which provided the course and staff and Alfa Romeo Israel which provided 3 test cars – MiTo 1.4 Turbo, 159 2.2 JTS and 159 3.2 Q4 JTS. 12 prominent bloggers were invited to participate in the event and raise awareness to the importance of driving skills acquired at Maslulim. Responses to the course were amazing, for the Alfa part obviously, but more for the education part – some bloggers even decided to do the last exercise, controlled spin while braking on a wet surface, with their private cars.

A facebook event was created for the benefit of sharing all the content we created – pictures, videos, blog posts, responses and more. Feel free to browse through the material and RSVP – we’re planning on holding similar events in the future, that will raise awareness to road safety and the human factor.

Thank you for participating, see you next time !

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.