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MashBash Tel Aviv

Mashable, the leading social media blog with over 6 million visitors per month and 171k RSS readers is coming to Israel tomorrow, June 10, and will meet various start up companies and VCs.

Blonde 2.0 (aka Ayelet Noff) will be a guest writer for Mashable during their visit, Flixwagon will film the entire visit (interviews and party) and TheMarker will publish interviews with Mashable staff and regular articles throughout the visit.

The highlight of the visit will be the party obviously, on Wed. the 11th, MashBash Tel Aviv, a 3 hour open bar event, at Tel Aviv Old Harbor, sponsored by Yedda (recently bought by AOL) and TheMarker.com.

In the words of Mashable:

What: MashBash Tel Aviv

Why: 800 Person, 3 hour Open Bar (and snacks) on the Beach in Tel Aviv, Celebrating Israel’s Booming Tech Culture

Where: Galina Beach Club (recently fully renovated), Hangar 19, Tel Aviv Port, Israel

When: Wednesday, June 11th, 19:00 – 22:00

RSVP?: You Must RSVP through EventBrite, 800 person limit

Who?: 800 people, including the startups, Venture Capitalists, Entrepreneurs, high profile CEOs and Mashable’s Adam Hirsch.

See you there 🙂

Build your Foundations with IBM

IBM announced last week 2 major releases:
The first is Lotus Symphony 1.0 – IBM’s Office replacement suite, built on OpenOffice, over Eclipse, is out of beta and into the real Software life cycle. Mazal Tov !
The second is the GA (general availability) of Lotus Foundations Start, announced in Lotusphere 08, which serves as IBM’s first Collaboration Server for small and medium businesses (SMB market).

Both announcements will have tremendous impact on our Israeli market, and would improve IBM’s position in the local SMB market, providing an alternative for 5-500 employees companies looking for a complete collaboration solution.

So, what’s Lotus Foundations Start is all about?
Running a small business is a big business, and you want to keep it simple. So, Lotus Foundations Start is basically a combination of HW and SW from IBM, with Services from our Business Partners, wrapped in one package. For more details head over to ibm.com/lotus/foundations.

One of top three questions I answer when visiting customers, especially in the SMB market, is ‘isn’t IBM suited for Enterprise-size only?’ And that’s a valid question, since IBM employs 380,000 people, and our brand is ‘Big Blue’… Still, our software is infrastructure, and as such, suits any business, from a 5 people family business to a mature start-up of 400. IBM Express Advantage (custom-made solutions for SMB) includes all the features and capabilities, in smaller packages, and competitive prices, that fit any budget and any IT system.

You can learn more about IBM solutions (Hardware and Software) for small and medium businesses (SMB) at our local website. If you have any questions or concerns, leave a comment below.

Investing in collaboration & messaging

Selling Lotus Notes in Israel is not an easy task, and that’s probably the hardest part of my job, since taking this position 11 months ago.

Although personally I don’t use Outlook at home, I’m familiar with Microsoft’s stronghold in the local messaging market, respect them as a competitor and value their selling tactics. From the feedback I hear (friends, family, customers), it seems as if Microsoft is perfect. THE messaging solution we all crave for in our dreams. But is it really the case?

When it comes to messaging platforms, IBM and Microsoft hold the majority of the market, with 42% and 47%, respectively. Both offer roughly the same functionality, in terms of email, calendar and address book, but holds a different approach – IBM is selling an extensible messaging platform whilst Microsoft is selling a messaging application. And there is a difference.

A platform means you embrace composite applications, and enable your user to custom-built his/her workspace, thus becoming more productive. It’s like a web-portal, only in a client-server mode (Lotus Expeditor anyone?). And a platform also means you’re open (client and server) to other vendors, who might compete with you, but offer functionality you can’t (or won’t) provide.

Over the last 2-3 weeks I heard several Lotus customers saying they’re ‘looking into other messaging options‘. That’s cool, and I respect that, it’s an open market.
When I ask why, the reasons vary:

  • It’s too expensive to maintain
  • Hebrew
  • Not a strong UI (user interface)
  • Missing functionality
  • All my colleagues are using Microsoft
  • Our CEO likes Outlook better

I write down all the reasons (to answer afterwards), and then I ask them:
Why won’t you invest your budget in new collaboration and communication technologies?
There are so many new and innovative solutions out there, already mature enough for the corporate marketplace (Enterprise 2.0), that are worth looking at, and maybe even adopting in a small scale: instant messaging, location awareness (twitter), social computing, social bookmarking, building internal communities, team collaboration, web-portals, etc.
Why replace one messaging solution for another?

Here’s a comparison chart I found, that outlines the major differences in Lotus Notes and Domino 8 vs. Microsoft Outlook and Exchange 2007. Highlights:

  • Supported platform: IBM supports Windows 2003, IBM AIX, Linux (on Intel), Linux (System Z), IBM i5/OS, IBM z/OS, and Sun Solaris. Microsoft only supports 64-bit Windows Platform in production.
  • Virtualization: IBM supports both Hardware and Software virtualization. Microsoft doesn’t support virtualization.
  • Clustering type: IBM – application level (more flexible). Microsoft – OS level.
  • Encryption: IBM offers up to 4096 bit RSA encryption keys and 128 bits symmetric keys. Microsoft offer some type of encryption, but optional.

The full chart is available at the website.

Bottom line:
Both solutions have their strengthens and weaknesses, that any customer will evaluate prior to making a purchase decision. But, when you already implemented a messaging solution, why not explore new collaboration solutions? that empower your workforce?

Almost forgot, my answers:

  • It’s too expensive to maintain – when you buy an IBM software, you receive a life license to use the software. Each year you can (not must) renew your Subscription and Support, which entitles you to get free updates for your software and support from IBM specialists. Have you looked at Microsoft’s costs? do you get a life license or need to pay the full cost every year?
  • Hebrew – IBM has been putting a lot of emphasis on Hebrew over the past 3-4 years, and all Lotus solutions are available in Hebrew (input text and user interface). We have a local translation center in Israel, working with the various development teams, and Hebrew is released 2-3 months after the official announcement of the software.
  • Not a strong UI (user interface) – Lotus Notes and Domino 8 was born out of user group feedback – you. The customers told us what they wanted to see, and our dev team’s blog got over 20k hits per month. You can’t get a perfect interface, but hey, we’re here, listening.
  • Missing functionality – There’s always something missing. We are getting the feedback from customers and trying to incorporate some in future releases. Lotus development cycles are relatively short, and we announce new versions 3-4 times a year.
  • All my colleagues are using Microsoft😉
  • Our CEO likes Microsoft🙂

Embracing Social Computing at IBM

BusinessWeek has put social media at the heart of its June 2nd issue, titled ‘Beyond Blogs – What Business Needs to Know‘. You can read most of the magazine online, along with videos and photo galleries of Top 100 IT Companies, Top 10 IT Companies in North America and Top 10 IT Companies in Asia.

Big Blue Embraces Social Media is one of the articles features in the magazine, and it provides an overview of how IBM got into social computing and how our customers can benefit from our experience.

Over the past two years, IBM has been busily launching in-house versions of Web 2.0 hits. “We’re trying to see how things that are hot elsewhere can be fit for business.” Irene Greif, IBM Fellow.

Why it’s important for IBM, and business at large, to adopt enterprise social computing solutions? Excellent question! There are many answers, but I’ll mentions the ones BW did:
First, in a global company people are too far away to communicate face-to-face.

These social tools, will provide a substitute for personal connections that flew away with globalization—and help to build and strengthen far-flung teams.

Second, it’s important for recruiting.

Hotshots coming out of universities are accustomed to working across these new networks—and are likely to look at a company that still relies on the standard ’90s fare of e-mail and the phone as slow and backward.

How do IBM employees communicate with one another? I use various methods, with email being one of the last. My first option is instant messaging (Lotus Sametime), followed by twitter (internal), post on beehive, e-mail with link to a file on my web space.

So far, IBM has Dogear, a community-tagging system based on Del.icio.us, Blue Twit, and a rendition of the microblogging sensation, Twitter. It also has a Web page called Many Eyes that permits anyone (including outsiders, at many-eyes.com) to upload any kind of data, visualize it, and then launch discussions about it on blogs and social networks. The biggest success is the nine-month-old social network, Beehive, which is based on the premise of Facebook. It has already attracted 30,000 users, including top executives.

Link: Big Blue Embraces Social Media – BusinessWeek

[pictured: my social network at IBM, as of 3 weeks ago]

Empowering your workforce, browser only

Earlier this week I met with Menora Insurnace, one of the largest insurance groups in Israel, founded in 1935.
Menora are a veteran customer of Lotus collaboration solutions, featuring Lotus Notes for messaging, Lotus Sametime for instant messaging, Lotus Quickr for team collaboration and WebSphere Portal as their one-stop-shop for doing business, both internal and external.

Arjan Radder and myself met our colleagues at Menora to discuss how they can leverage their existing investments in Lotus solutions, and explore new growth engines for Menora and its customers through implementing social software solutions, such as a blogging platform, or social bookmarking service.

Menora employees are working out of their browsers, no client involved.
Their internal portal uses single sign-on to identify and authenticate the user, which in turn presents a unique homepage for each user, based on his/her permissions and preferences.
Their messaging platform is incorporated within the homepage, and they can access their inbox, calendar, address book and composite applications in a click of a mouse.

I’m always amazed to see the breadth of approaches customers take with their Lotus solutions. Building everything around the internal portal is an innovative concept, but in a SaaS (Software as a Service) era, putting everything online (behind the firewall of course) is the way to go.

You can read additional case studies here.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.