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Socially connected, all week long…

It’s been quite a week for me, which started with army reserve, followed by spending 8 hours with Jeff Schick (IBM VP, Social Software) and Arjan Radder (Social Software Sales Mgr., IBM EMEA) during their visit to Israel and ended up with more army reserve.

The 36 hours Jeff and Arjan spent in Israel were dedicated to customer meetings, analyst and media interviews and some middle-eastern food (aka Falafel and Humus ;-). The first outcome of their visit has already surfaced: Yuval Dror (aka The Globe) published a well-written article in today’s newspaper (Hebrew), on IBM’s internal collaboration tools and our commercial social software solutions. We also met with Ayelet Noff (aka blonde2.0) – a light and fun meeting that summed up Jeff’s visit in Israel. I’m sure Ayelet will post her impressions soon.


And, to finish the ‘social software week’ IBM announced yesterday the opening of a new research/development center in Cambridge, MAIBM Center for Social Software. Irene Greif, IBM Fellow and Center Director elaborated on the center’s mission: The center will provide additional resources to IBM’s global research teams and external organizations so that they can better test social software “in the wild” – within IBM’s enormous employee base or on the public web.

Links:
IBM Center for Social Software
Employer blocks facebook? Yediot Ahronot article
IBM ups investment in social software – 451 Group
Cambridge IBM facility to focus on social links – The Boston Globe

IBM/Lotus User Forum – Summary

Before heading out to army reserve I wanted to post a quick wrap-up of yesterday’s IBM/Lotus User Forum. We had some 45 participants, customers and consultants, who came to hear two customer stories (which included live demo) and a live demo of IBM’s enterprise social software solution, Lotus Connections. Furthermore, it was great meeting, in person, some of my twitter and facebook friends – with all that social, it’s important to keep a personal touch, and actually, well, touching people and shaking hands.

Publicizing the event using social media only, we didn’t know what to expect in terms of attendance, but we were surprised by the number of people arrived, some registered at the day of the event! I’ll post a separate entry about lessons learned at a later date.

Now, the collateral from the user forum:
Dvir Reznik – Welcome Presentation (slides, Hebrew, downloadable)
Sharon Ben Haim, CTO, Ministry of Finance (slides, Hebrew, downloadable)
IBM enterprise social software solution – live demo (sync.rono.us blog)
Event photos (facebook)
IBM event website (presentations will be posted tomorrow)

Here’s the first presentation, my opening notes, from slideshare:

IBM/Lotus User Forum – 3 days away

Been getting a lot of feedback from customers and colleagues about the importance of this user forum, and we definitely plan to host more like it, with 2-3 customer success stories and an IBM demo. The event page at ibm.com/il is also live (4 days), where we’ll upload the slides and some pics from the event. The expected attendance is surprising, with some 110 people (!): over 70 RSVPed at FB, others commented at TheMarker Cafe (here, here and here), dozens have either email/text me, and some registered at friendfeed. Amazing!

This is actually the first event at IBM Israel (that I’m aware of at least) that was advertised using social media only, without the traditional DM (direct marketing) tactics – email, distribution lists, advertising, articles, interactive, phone calls, etc. Sometime next week, after we’ll have time to study and evaluate the outcome, I’ll post my impressions (and lessons learnt) of organizing an event using social media only.

In the meantime, I’ve conculded my intro presentation (first slide above), which will be posted after the event at ibm.com/il/news/events/cm1 and my slideshare space. The presentations of Sharon Ben Haim (Ministry of Finance) and Gabby Shoval (Menora Insurance) will also be available at ibm.com/il.

See you all Monday @ 15:30 !

Mixing it up with IBM Mashup Center

There’s more to Web 2.0 than RSS, blogs and the 1,150,000,000 people connected to the internet. Web 2.0 is allowing us to bridge the gap between innovative (and social) technologies and business needs, in a simple (and code-less) way. I can take a map from Google, picture from flickr and a blog rss, incorporate them all into a single view – thus creating a new and unique service. It’s called a mashup:

In web development, a mashup is a web application that combines data from more than one source into a single integrated tool; an example is the use of cartographic data from Google Maps to add location information to real-estate data, thereby creating a new and distinct web service that was not originally provided by either source. [wikipedia]

IBM has been working for some time on develpoing a tool that would allow easy creation of mashups – IBM Mashup Center, that is now available free via IBM Lotus Greenhouse.CRN reviewed three mashup solutions: Google Mashup Editor Beta, IBM Mashup Center and Adobe LiveCycle. Here’s what they had to say about IBM Mashup Center:

IBM Mashup Center provides an easy-to-use, GUI-based method to combining maps, RSS feeds, and corporate data like customer lists into browser-based widgets. Creating a mashup here is as simple as dragging and dropping RSS feeds, mapping information, CSV files or other data sets onto a work board… IBM is targeting non-technologists—this is both less code-intensive and more business-friendly than Google Mashup Editor.

and closing with

The IBM Mashup Center provides a slightly more attractive alternative because of the platform’s flexibility and easy-to-deploy approach.

Mashups are definitely something that need to be in every CIO/CTO scope – the possibilities are endless, and those require little technical skills. Mixing up has never been so easy.
Stay tuned for my first mashup… coming soon.

Links:
IBM Mushup Center
Is Web 2.0 Ready for Business – CRN
IBM Mushup Center – demo (IBM)
The Business Case for Enterprise Mashups (IBM, pdf, 800KB)
Mashups – The new breed of web apps (IBM developerWorks)
IBM brings mashups closer to mainstream (Gartner, pdf, 160KB)

My 5 Favorite Enterprise 2.0 tools

I’ve been talking recently about some of IBM’s social software solutions, and even shared some screenshots with you, but until now – no list. Why? Well, I’m not that of a list guy. Top 10, top 5, top 2 – there are too many lists, and often people are posting ‘my top xx list of..’ instead of writing something that has more meaning, but more time-consuming (to write).

Still, after reading Orli‘s post of My 15 Favorite Web 2.0 Sites (2008) at her Go 2 Web 2.0 site, I decided it’s time to post a list of my own. IBM is really a technology and innovation oriented company, and we have numerous enterprise 2.0 tools – some internal while others matured to IBM solutions. Three of my fav five started off as an internal project of some research dude, who then published his project internally, in our ‘technology greenhouse’, aka TAP – Technology Adoption Program‘. TAP is basically how IBM embraces innovation and technology, by encouraging its employees to develop and pilot new technologies, that might mature one day and become IBM solutions. If innovation and technology interests you (and it should), read the whitepaper IBM published about TAP.

Here goes, my fav five list of enterprise 2.0 tools:
Lotus Sametime (instant messaging)
I know, IM is not an enterprise 2.0 tool per se, but if we’re talking about connecting people with knowledge, IM is as good as it gets. Lotus Sametime celebrated earlier 2008 its 10th birthday, and with over 100 million corporate users, is the leading IM platform to date. At IBM, the daily usage of IM has surpassed that of emails, and personally I chat between 10-30 times a day, unique chats. The tool gathers its employee information from our employee directory (see fav #5), saves chat history (if I wish to), works with my IP phone, and with the public gateway I can chat with business partners and AOL/Gtalk/ICQ/Yahoo users.

Dogear (social bookmarking)
Ultimately one of my favorite ‘web 2.0 that made the enterprise 2.0 leap’ tools. Dogear actually started as a TAP project within IBM some 3 years ago. Since then The Dog attracted many (internal) early adopters, until 14 months ago – when Dogear was introduced to the market within Lotus Connections, IBM’s social software for the business solution. At IBM we have some 500,000 links, 800 of those are mine 🙂 There’s a Firefox extension (dogear this, search), private/public options and the ability to import del.icio.us bookmarks (among other features) – Super COOL!

Cattail (file sharing)
Again, another TAP graduate. Contrary to belief, you can’t find MP3s or Dexter Season 2 at Cattail – but you can find other kinds of knowledge: customer presentations, competitive analysis, reviews, analyst reports, whitepapers, screenshots, solutions overviews and much more. Yes, it’s basically a document repository, like a wiki (which is also available internally at IBM), but the social aspects that were added to Cattail makes it a hugh success internally. In fact, some Cattail features will be incorporated in a future release of Lotus Quickr… but you didn’t hear it from me.

IBM w3 (intranet)
Probably the best corporate intranet out there, and I’m not saying that because I used to editor-in-chief the local Israeli site. With some 400,000 employees worldwide, 30 something languages, thousands of roles and expertise, IBM On Demand Workplace (aka w3) is the one stop shop for every employee and manager working at Big Blue. The abundance of external articles and internal news pieces are obvious, but I’ll just mention the ability to download any software internally – without IT, manage your passwords, locate people and expertise, personalized and role-based homepage, track stocks, work with your opportunities, semantic tagging, experience new research projects, watch and download webcast and podcasts – should I say more?

Fringe (web 2.0 employee directory)
Again, TAP graduate. Fringe (source unknown) is an enhanced employee directory, aka BluePages, which hosts over 450,000 employee profiles (including task ids, assignee in/out, etc). Each profile contains some general information from our HR systems (timezone, organizational tree, dept., contact info, etc), but there are also fields for user generated content: skills, CV, customers, experience, teams and communities and photo. I know, a photo is very obvious in today’s web 2.0 arena, but IBM campaigned internally for profile photos some 6 years ago, when digital cameras had 2MP… Fringe also adds social software capabilities, such as adding friends and building a network (facebook anyone?), adding RSS links, showing your social presence (second life avatar, flickr, del.icio.us, twitter) and updating your status (which can be synced with your IM status – nice).

Meet my fav five
If you interested in some of these tools and technologies, there’s an excellent opportunity to watch (some of) them in action – in our KM and Collaboration User Forum, Monday Sep. 8th. Register now, seating is limited.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.