IBM/Lotus User Forum – 3 days away

Been getting a lot of feedback from customers and colleagues about the importance of this user forum, and we definitely plan to host more like it, with 2-3 customer success stories and an IBM demo. The event page at is also live (4 days), where we’ll upload the slides and some pics from the event. The expected attendance is surprising, with some 110 people (!): over 70 RSVPed at FB, others commented at TheMarker Cafe (here, here and here), dozens have either email/text me, and some registered at friendfeed. Amazing!

This is actually the first event at IBM Israel (that I’m aware of at least) that was advertised using social media only, without the traditional DM (direct marketing) tactics – email, distribution lists, advertising, articles, interactive, phone calls, etc. Sometime next week, after we’ll have time to study and evaluate the outcome, I’ll post my impressions (and lessons learnt) of organizing an event using social media only.

In the meantime, I’ve conculded my intro presentation (first slide above), which will be posted after the event at and my slideshare space. The presentations of Sharon Ben Haim (Ministry of Finance) and Gabby Shoval (Menora Insurance) will also be available at

See you all Monday @ 15:30 !

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.