Posts Tagged 'ayelet noff'

Israeli Start-Ups ROCK @ TC50

The TechCrunch50 Conference just wrapped up in SF and 3 Israeli (ok, not full Israeli: 1 is semi-Israeli and 1 is third-Israeli) Start-Ups took center stage! I tried following the action as it unfolded, paying special attention to the updates of tweeple friends at SF: Yael Beeri, Yaron Orenstein, Orli Yakuel, Ayelet Noff and Sharel Omer. Also created a ‘TC50 Israel‘ search in my tweetdeck, but there was just too much content to follow…

RedBeacon won Best SU at TC50, receiving 50,000 US$ and most important world recognition. Trollim won Best International SU and AnyClip won Audience Favorite. About the winners (from TC50 site):

RedBeacon is a new service making its public debut today at TechCrunch50 that further streamlines this process by bringing the OpenTable model of online transactions to much broader spectrum of services. During their presentation on stage yesterday at TC50, RedBeacon showed an end-to-end demo, from deciding what you want (cakes) to delivering them, in person, to the audience at TC50 – very cool!!

Trollim lets coders battle for programming superiority, by createing a competition platform and social network for programmers that assesses their coding skills through coding battles. Users are identified as “trolls” on the platform and once a user signs up, he or she fills out a profile that includes their age, location and coding language skills (C++, Ruby, PHP etc.). Trollim then gives the user 3 to 6 pieces of code, or a “test,” to fix to asses their baseline level of skill and based on the results of this test, the user is given a skill level of 1 though 5.

AnyClip is a Search Engine for Movie Clips. People reference scenes all the time in their daily lives, and on the web it’s not uncommon for a blogger to accentuate their post with a particularly relevant clip. But for their popularity, there still isn’t an established site that’s known as the place to find a movie clip. AnyClip wants to be that place.

TC50: The Video (video by animoto, music by Chamillionaire).

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Jeff Schick talks to Blonde2.0

Jeff Schick, VP Social Software for IBM Software Group, visited Israel back in September, for a very intense 36 hours, during which he and Arjan Radder (Social Software Sales Mgr., IBM Europe) met with customers and analysts, talking about enterprise 2.0, collaboration within the firewall and empowering the workforce. The last interview Jeff had was with my friend and social media colleague Blonde 2.0 (aka Ayelet Noff) – talking about how IBM is embracing social media tools internally and what future technologies the market can expect from IBM in that field. The video interview Ayelet did just went live on her blog.

Blonde 2.0 – A talk about IBM’s social software technologies

Socially connected, all week long…

It’s been quite a week for me, which started with army reserve, followed by spending 8 hours with Jeff Schick (IBM VP, Social Software) and Arjan Radder (Social Software Sales Mgr., IBM EMEA) during their visit to Israel and ended up with more army reserve.

The 36 hours Jeff and Arjan spent in Israel were dedicated to customer meetings, analyst and media interviews and some middle-eastern food (aka Falafel and Humus ;-). The first outcome of their visit has already surfaced: Yuval Dror (aka The Globe) published a well-written article in today’s newspaper (Hebrew), on IBM’s internal collaboration tools and our commercial social software solutions. We also met with Ayelet Noff (aka blonde2.0) – a light and fun meeting that summed up Jeff’s visit in Israel. I’m sure Ayelet will post her impressions soon.

And, to finish the ‘social software week’ IBM announced yesterday the opening of a new research/development center in Cambridge, MAIBM Center for Social Software. Irene Greif, IBM Fellow and Center Director elaborated on the center’s mission: The center will provide additional resources to IBM’s global research teams and external organizations so that they can better test social software “in the wild” – within IBM’s enormous employee base or on the public web.

IBM Center for Social Software
Employer blocks facebook? Yediot Ahronot article
IBM ups investment in social software – 451 Group
Cambridge IBM facility to focus on social links – The Boston Globe

Sergey Brin Q&A at Garage Geeks

The past week was filled with VIPs in Israel, and I’m not referring to George W. Bush who visited here Wednesday, and halted the traffic in Jerusalem for 2 days. The President’s Conference, hosted by Israeli President Shimon Peres, attracted the who’s and who of politics and business, and gave us little people a chance to rub against the a-listers of Time, Fortune and BusinessWeek.

Plenty of business leaders took advantage of this conference. One of them was Google’s co-Founder Sergey Brin, who joined Yossi Vardi to his periodically Garage Geeks party, hosted (quite literally) in a garage near Tel Aviv.

Here’s a fair amount of Sergey’s ad-hoc Q&A section, as filmed by Ayelet Noff.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.