Posts Tagged 'web 2.0'



Introducing a revolutionary software platform

The official press release is here.

The IBM Social Software story

Israel and Sagi from Blink IT held a workshop earlier this week at TheMarker Com.Vention, focused on Web 2.0 for the business, or Enterprise 2.0.

Blink IT are a Web 2.0 consulting company and IBM BP, working with customers on strategy, web 2.0 adoption, enterprise 2.0 adoption and design. They started off their workshop with some examples of web 2.0 technologies (facebook, twitter, wiki, etc), and then moved on to Enterprise 2.0 best practices – and IBM is leading the pack with several slides.

You can see a social software dashboard on slide 19 (look closely at the picture…), social networking quote from John Rooney on slide 33 and another quote by my close friend Arjan Radder on slide 34. If you want to read more on IBM’s story of Social Software adoption, head over to IBM ‘getting into’ social software case study.

The complete Blink IT presentation (Hebrew/English) is available at slideshare.net.

IBM Enterprise 2.0 Solutions @ TheMarker Com.Vention

Just arrived at TheMarker Com.Vention, day 2 of this annual Internet conference, that gathers all the who’s and who’s in the local industry.

I’m at the IBM booth, showcasing IBM/Lotus solutions for ‘Web 2.0 goes to Work‘ (or Enterprise 2.0) – Social Networking, Knowledge Management, Portals and Instant Messaging Platforms.

The facebook test

Met with another government agency today, to discuss about social software for the enterprise, or Enterprise 2.0. As I mentioned before there’s a hugh difference between Web 2.0 and Enterprise 2.0, and implementing social software solutions within the firewall is not that common. Yet.

The meeting was actually a lead from the KM Summit I lectured a month ago, and today I met the KM Manager of that agency. They are a pretty large agency, with couple departments, already using internal portal and other KM tools, so they are quite advanced in that aspect. Still, Enterprise 2.0 is something entirely different.

When we started talking freely about the value and benefits of Enterprise 2.0 I decided to try the facebook test, out of the blue. I didn’t rehearse this before the meeting, it was an ad-hoc attempt, to see how many employees are members of that government agency group on facebook.
We found over 20 different groups, in one of them – 500 members. Impressive.

What did we learn?
First, the demand is out there, people want to share their content and connect online. It’s their way of communicating with the world, and even with their friends.
Second, when lacking the right tools within the firewall, they turn to tools outside the firewall, sharing content that should have stayed inside.
Third, it’s time to seriously consider Enterprise 2.0 tools. And that’s the hard part.

Web 2.0 vs. Enterprise 2.0

Earlier this week I attended the 1st meeting of the newly formed ‘Web 2.0 Forum‘, hosted by GAIT, a prominent Knowledge Management consulting company in Israel. The meeting was held at an insurance company who’s CIO is a true collaboration evangelist, who single handedly transformed the IT in that company, and brought it to the 21st century.

The participants of the forum included colleagues and friends, vendors and customers, from every aspect of the IT arena – tech, academic, business, HR, knowledge management and consulting. It was very refreshing doing a round table with colleagues who share my passion, and I thank Gil (GAIT) for inviting me to the forum. The next meeting will be hosted at IBM, where I’ll expose the forum to some of the super cool platforms and solutions IBMers are using daily, and to the Lotus Collaboration solutions that spur from our own experience.

One of the Web 2.0 Forum goals is to increase the penetration of web 2.0 technologies and platforms into the business, and one of the main points from the round table the participants had revolved around the difference between Web 2.0 (facebook, blogs, linked-in, twitter, etc) and Enterprise 2.0 (Portals, social software, collaboration, social bookmarking, etc).
Although Web 2.0 is alive and kicking in Israel, personally I feel that Enterprise 2.0 isn’t here yet. It’s knocking at the door, pleading the security guy to let her in, but no access. Blocked.
Web 2.0 Forum should help all knowledge advocates in Israel to change that.

Later that week I met with a prominent pharma customer, who attended LCTY Israel late March. After the event, during lunch, we started talking about their interest to build ‘something’ at their infrastructure, that would increase the collaboration and sense of community at the workplace. I noticed that although they were very positive about collaboration and community, their organization didn’t share their enthusiasm. There is work and there is fun – and right now, Web 2.0 is categorized under fun. That’s exactly why Web 2.0 Forum is important – to change the culture, and making CIO/CTO/CEO understand that Enterprise 2.0 = Growth.
That’s quite a chllenge, but hey, I didn’t say it’s gonna be easy… 🙂

In that context, of changing the mindset regarding the business value of Enterprise 2.0, a presentation I gave at Knowledge Management Summit, early March – Understanding Social Networking – Getting Started.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.