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Posts Tagged 'social media'

What the F**K is Social Media. 1 Year Later.

Published September 1, 2009 Uncategorized Closed
Tags: business, facebook, marketing, Marta Kagan, social media, twitter, טוויטר, פייסבוק, שיווק דיגיטלי

Mornings are an excellent time to read, write and share. Shortly after the morning coffee and toast I head over to my GReader and start browsing the feeds, in a pre-defined order.
Ahuvah Berger recently joined the Blonde 2.0 team, which means we get to enjoy her super writing skills at least once a week (hopefully more dear.. ;-). After her last week’s post on Engaging the Masses comes this post, continuing where she left off, and linking to a wonderful deck at slideshare by Marta Kagan, What the F**K is Social Media. One Year After. In a long (83p) yet light presentation Marta goes over the basics of SM, adding some cool pictures and stats to back her points and strengthening her bottomline (p 53):
SO PLEASE, STOP F**KING AROUND AND GET SERIOUS ABOUT HARNESSING THE POWER OF THIS THING.

Slide 44 onwards highlights some business insights that are relevant to any company, like ‘93% of social media users believe a company should have a presence in social media’ and ‘85% of social media users believe that a company should go further than just having a presence and actually interact with its customers’. Innovative approaches, I know..

The entire deck is hilarious (although the language might not appeal to everyone) and the 83 slides are going fast, but all convey an important message, and I only hope that a fraction of the 128,000 views this deck received were made by corporations and business executives and not just by us marketers – we’re already advocating this F**King thing too.. 😉
[RSS subcribers: Please read this post at my blog to view the embed deck]

What the F**K is Social Media: One Year Later

View more documents from Marta Kagan.

Languages: Hebrew, English and Android*

Published August 27, 2009 Uncategorized 1 Comment
Tags: advertising, apple iphone, application development, competition, google android, samsung galaxy, social media, אייפון, אנדרואיד, סלולר, סמסונג גלקסי

After 48 hours of sleep deprivation, I am the happy owner of a brand new Samsung Galaxy (i7500) phone, Android-based. I’m still catching up on some pillow hours, and my online activity is slowly returning to normal use, but already I’ve realized why cellular makers are anxious on building an eco-system: the 3rd-party applications and developers’ community.

After seeing Android Market I understand why the iPhone is such a huge hit – it’s not just the coolness effect, which no other phone can match. The ability to enrich your experience with 65,000 apps is unparallel to any marketing campaign or feature comparison. In just 48 hours I’ve downloaded some 20-25 different applications (directly from the device of course), each allowing me to be more productive, customizing the Galaxy to my needs.

Over the next few days I’ll write some more about my experiences with the Galaxy as well as Top 10 Must Have Android Apps. OK, make that 20 Must Have.. 😉

In that context, AdMob Metrics just released their July 2009 Metrics Report, covering just that – the behavior of iPhone, iPod Touch and Android users and their interaction with App Store and Android Market, respectively. Couple of highlights:

Android and iPhone users download approximately 10 new apps a month, while iPod touch owners download an average of 18 per month
More than 90 percent of Android and iPhone OS users browse and search for apps directly on their mobile device instead of their computer
Upgrading from the lite version was the top reason given when users were asked what drives them to purchase a paid app
iPhone and iPod touch users are twice as likely to purchase paid apps than Android users.
Users who regularly download paid apps spend approximately $9 on an average of five paid downloads per month

Links:
The full July 2009 Metrics Report – AdMob Metrics
Android Market
Samsung Galaxy Preview
Samsung Galaxy Screenshots Album

* I know Android is NOT a coding language, but it beats calling this post ‘A Javaist, A HTMLer and a Rubiest are on a plane.. 😉‘

Samsung Galaxy Preview

Published August 24, 2009 Uncategorized 9 Comments
Tags: Android, CellPhones, google, iphone, samsung galaxy, social media, גוגל אנדרואיד, סמסונג גלקסי, קמפיין

Yesterday at 7pm the Samsung Galaxy campaign was launched, with Nitzan Brumer and myself as the first 2 participants. The goal is simple: updating twitter/facebook/both status for 48 hours, at intervals of 30min tops, using the #samsungalaxy tag. The prize: We get to keep the Samsung Galaxy, first Android based phone in Israel. The ‘X-Factor’: various treats to keep us awake and updating. Which means I can sleep, but only for 25min at a time. OR, build a Rubi program that will twit for me…

Either way, I need to find some ‘time-fillers’, so instead of sharing with you how I feel about ‘The 2009 Fall Season‘ or ‘the situation‘, I decided to give a short preview of Samsung’s latest device, that at a first glance has a very good chance of becoming my ‘iPhone Killer‘, unlike Nokia’s N97, which I reviewed only 2 weeks ago.

The good

Android is more like iPhone than anything else I’ve seen. It starts with the homepage (3 of them actually), drag-and-drop and device speed (Qualcomm CPU @ 528MHz). There’s definitely a ‘cool-ness effect’ to this phone.
Cellcom and Samsung Israel did a great work on the Hebrew interface of the Galaxy. Menus appear as they should, no Bidi mistakes, keyboard layout is also great, very similar to you laptop/pc.
Google integration is super – as one should expect from a device running Google OS. Enter your username and password and every piece of data you stored at the G-cloud comes to your phone: Calendar, Contacts, Emails, GTalk, YouTube (you can define the Auto-Sync options). On the other hand – I feel a bit exposed knowing all that data is just ‘sitting’ there…
Android Market cannot match Apple’s 65,000 apps, but it’s getting there. Easy to search and navigate, includes ‘My Downloads’ to keep track of your installs and some very cool apps!

The bad

The chassis of the Galaxy doesn’t match the iPhone or even N97 standards. It looks cheaper, not as ‘flashy’. The 6 keys at the bottom have no back-light, which makes it somewhat difficult to operate in the dark.
I haven’t found a way to ‘Close’ an app. Clicking on ‘Back’ takes you one step back, but the app stays open in the background – consuming battery and 3G/Wi-Fi/GPS.
Battery life. Although the device is not small (115x56x11.9mm), and packs an impressive specification, the battery is small. And coupled with the last bullet, working on 3G (wifi is less consuming for some reason) results in about 5 hours – not enough, and quite disappointing.
Single ‘notification’ alarm – for anything other than an incoming call. When you enable Twitter/Email/SMS notifications there’s no way of telling the difference – you must check.
No front camera for Video-Calls.
Camera is ok (5MP, Auto Focus, LED flash), but doesn’t match the N95/97 – in both picture and video quality. Also, I couldn’t find any ‘Zoom’ option when capturing, which is a bit annoying. There’s ‘Crop’ in ‘Gallery’, but why disable ‘Zoom’ to begin with?

Summary
The Samsung Galaxy seems like an excellent answer for people looking for a non-iPhone Touchscreen device, that has roughly the same specs, in a less-expensive-Google-packaging. My fiancee liked it better than the N97, not to mention the various apps. The Android Market is definitely the ‘wild-card’ of this phone, and is the ultimate testiment to the power of the community – the variety is huge, and you can find applications to satisfy (almost) any wish.

Nokia N97 Unboxing

Published July 17, 2009 Uncategorized Closed
Tags: advertising, buzz, Cell Phone, eurocom-nokia, mobile, nokia n97, social media, symbian, viral marketing, יורוקום-נוקיה, ישראל, נוקיה 97, סלולר, פרסום, שיווק

Image by suanie via Flickr

Nokia Israel kicked off a unique campaign this week, dubbed The Nokia N97 Unboxing – Online as it happens. During the game, Nokia Israel reps are visiting prominent bloggers bearing a box, that might house the new powerhouse from Nokia. The initiative, in cooperation with Y&R, joins this list (also in Hebrew) of digital marketing campaigns, and is quite welcome I might add.

True to the theme of Online as it happens, each visit is broadcasted live and can be viewed at any time on the site, along with a Google Map widget to show you where the package was last. There are also photos from each visit shared on OVI, for your pleasure. If the N97 is not at the box, the blogger is then asked to pick a name from the list I mentioned earlier – the next candidate who’ll recieve a visit from Nokia Israel folks. Each visit is broadcasted, and publicized by both the blogger and Nokia Israel in the various social media sites. The social features could have been better, focusing on (and showing) more content published by those prominent bloggers, but I guess you can’t have all at once.

Although my name is on that list (it’s a short list.. 😉 I’m still waiting for my surprise visit, all dressed up and ready for my close-up.. In the meantime, check out Ilan Peer unboxing his Nokia N97 box:

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Dvir Reznik | The (old) Blog

Posts Tagged 'social media'

What the F**K is Social Media. 1 Year Later.

Languages: Hebrew, English and Android*

Samsung Galaxy Preview

New media rules! Here’s why

Nokia N97 Unboxing

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