Image by suanie via Flickr
Nokia Israel kicked off a unique campaign this week, dubbed The Nokia N97 Unboxing – Online as it happens. During the game, Nokia Israel reps are visiting prominent bloggers bearing a box, that might house the new powerhouse from Nokia. The initiative, in cooperation with Y&R, joins this list (also in Hebrew) of digital marketing campaigns, and is quite welcome I might add.
True to the theme of Online as it happens, each visit is broadcasted live and can be viewed at any time on the site, along with a Google Map widget to show you where the package was last. There are also photos from each visit shared on OVI, for your pleasure. If the N97 is not at the box, the blogger is then asked to pick a name from the list I mentioned earlier – the next candidate who’ll recieve a visit from Nokia Israel folks. Each visit is broadcasted, and publicized by both the blogger and Nokia Israel in the various social media sites. The social features could have been better, focusing on (and showing) more content published by those prominent bloggers, but I guess you can’t have all at once.
Although my name is on that list (it’s a short list.. 😉 I’m still waiting for my surprise visit, all dressed up and ready for my close-up.. In the meantime, check out Ilan Peer unboxing his Nokia N97 box:
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