Posts Tagged 'סקונד לייף'

Diving into Secondlife and ‘The Forbidden City’

The Israel Internet Association is holding its November meetup today at IBM HQ, with an interesting session about virtual worlds – diving into Secondlife and a guided virtual tour of The Forbidden City, IBM and China’s Palace Museum 3-year long project. The meeting will start at 17:00, networking at 16:30. Feel free to RSVP at facebook event page.

About The Forbidden City:

The Forbidden City: Beyond Space and Time is a partnership between IBM and the Palace Museum in Beijing, China. For more than five hundred years, the Ming and Qing emperors ruled China from the palaces of the Forbidden City. The art and architectural treasures from this period are the cultural heart of modern China.

The principal goal of the project is to provide the means for a worldwide audience to celebrate and explore Chinese culture and history. As an IBM Corporate Citizenship project, the project marries world-class subject matter with world-class technology innovation. It is a premiere showcase of IBM’s leadership in virtual worlds and cultural preservation.

The Forbidden City: Beyond Space and Time is the world’s first online virtual world dedicated to a country’s cultural heritage. This is presented as a three-dimensional replica of the square-kilometer palace grounds called The Virtual Forbidden City.

IM-ing and virtual worlds

What the future holds for virtual worlds? will Second Life continue to reign the scene in 2008 or will other environments be introduced? maybe or Active Worlds? what business applications will flourish? and what do we want VW to do for us?
Many questions, not as many answers. Roo Reynolds and Ian Hughes have tried to answer these and other questions about virtual worlds in a recent podcast to Voices in Business blog.

One of Bob Sutor’s challenges for virtual worlds in 2008 is to allow instant messaging (IM) between virtual worlds.

Work to allow instant messaging between virtual worlds. I am “Nigel Paravane” in Second Life and I’m happy to provide that information on or Facebook, for example, so that messages can be routed to me when I am in or out of that world.

I couldn’t agree more. As virtual worlds take center stage in 2008, the integration to real world will be crucial for survival. The opportunity is in that connections. One of the presentations at Unified Communication session at Lotusphere was given by Konrad Lagarde, Lotus Sametime development manager. Konrad showed some beta features currently being tested, that ‘may or may not be included in the future’.

Lagarde then showed his avatar running to a meeting in a virtual world. Once there, he uses a passcode to take control of the conferencing features in the room before putting up a slide show on a screen. The virtual room also was equipped with softphone voice communications and a whiteboard.

Already Lotus Sametime provides multiple services, other than the basic text chatting: integration with VoIP, integration with video conferencing systems, ability to add plugins (Eclipse based), chat outside the firewall (Sametime Gateway) and much more. Connection to Second Life is underway, and it won’t be long before you’ll be invited to a Sametime meeting, at a virtual place, with avatars representing the participants.

Bob Sutor: Seven challenges and priorities for virtual worlds in 2008
Networkworld: Lotus toying with Sametime features

Impressions from a virtual world

After attending and speaking at the Virtual Worlds, Real People Conference this past week, I must say my interest level in virtual worlds has risen. First of all, IDC Herzeliya managed to organize excellent agenda, that really covered, or tried to cover, every aspect of VW. The speakers are active users, either academic of business, including Moshik Miller, a very passionate Ph.D student, doing his Doctorate on the economy of virtual worlds at the Technion. I also met Dr. Yesha Sivan, a metaverse researcher, who spoke about the Full 3D3C (3D, Collaboration, Creation and Commerce) – an interesting way of measuring a virtual world. For instance, World of Warcraft is superb at 3D (amazing graphics) and Collaboration, but lacks in Creation (everything is created by the game) and Commerce (no real economy). Secondlife is good at Collaboration, Creation and Commerce, but lacks in 3D (very low graphical quality). During the break-outs I had some discussions with participants who were intrigued on IBM’s activities and keen to find out how we can work together. There are 2 on-going projects right now, that obviously I can’t comment on, but will do so in the coming weeks.

Here are the slides I showed. You can download them [PDF format, 6MB] here.

More presentations are available at

IBM and the Metaverse

DC Herzeliya are holding a unique conference coming Tuesday (15th), Virtual Worlds, Real People. The conference is organized by The Asper Institute for New Media Diplomacy, part of The Sammy Ofer School of Communications. Small excerpt from the agenda:
People are spending increasing amounts of time in online virtual worlds and massive-multiplayer online games. Our goal is to bring together people from around Israel (and a few visitors) who are interested in the psychological, sociological, and communication aspects of such virtual worlds.

The conference is mainly academic, with an interesting agenda and speaker list (I’m not saying that because I’m on the list.. ). First of all, I think it’s the first time metaverse has its own conference in Israel, that is both academic and business. IDC has a feel for new media, and even held the first Blogference back in 2007. The discussions will cover almost every field relating to virtual worlds, starting with social impacts, business opportunities, economy, personal interactions, user interface and design, human behavior and much more. Other than my presentation, IBM and the Metaverse, which will focus on IBM activity in virtual worlds, I’m looking forward to hearing my colleagues speak, particularly on the social impacts and human behavior.

In a Global Innovation Outlook report IBM published back in 2007, titled Virtual Worlds, Real Leaders, there is a discussion on how MMORPGs increase leadership skills, and shape the personality of future leaders: If you want to see what business leadership may look like in three to five years, look at what’s happening in online games [Byron Reeves, Ph.D].

The conference will take place coming Tuesday, January 15th, at IDC Herzeliya. I will post my presentation at after the conference.

The Business of Virtual Worlds

There’s a workshop planned for mid-January at IDC (The Interdisciplinary Center in Herzeliya), titled ‘Virtual Worlds, Real People’, which focuses on the psychological, sociological, and communication aspects of virtual worlds.
The workshop is academic oriented, and the folks over at IDC have invited me to lecture about the business implications of virtual worlds, and especially what IBM is doing there, and why.

In order to prepare for the presentation, I search some internal and external resources. My first destination was Roo Reynolds, IBM’s own Metaverse Evangelist, working our of Hursley, UK.
In 50 words, Roo Reynolds is a Metaverse Evangelist based at IBM UK’s Hursley Park laboratory. For the past two years he has been helping people understand the importance of social software and virtual worlds. He’s also helping create a virtual world within IBM’s intranet. He is rather tall, and blogs at

After that, I found a post from The CIO network, called Advice and Opinion, which gives a pretty good idea of why virtual worlds are the next thing for collaboration, and why Roo is the person to talk to, and learn from.
I’m happy IBM has a metaverse evangelist because virtual worlds hold tremendous promise for collaboration and work of all kinds, and IBM’s got lots of bright people and plenty of money to put into a) figuring out how to make that work and b) communicating that to the aforementioned chronically unhip businesspeople.
The full post is here.

You can also watch Roo’s presentation, The IBM 2010 CIO Outlook at

See you at the workshop…

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.