Posts Tagged 'מיחשוב חברתי'

Understanding Lotus Connections –

Good thing I started reading C.G Lynch on, and RSSed his blog.

Late May, C.G. wrote an excellent article in, Understanding Lotus Connections, IBM’s version of Web 2.0 for the Enterprise. In the article C.G. points out the different approaches Microsoft and IBM are taking when developing enterprise social software solution, and why IBM’s approach is better:

IBM has taken a different approach than Microsoft. It got really serious about making their social software tools usable and easy on the eyes, which says a lot in a facet of technology where consumers (closely followed by start-up vendors) set the pace of innovation.

The article also quotes analysts from Forrester Research and Yankee Group, as well as Jeff Schick, IBM VP, Social Software:

“We see SaaS as a substantial initiative with IBM,” Schick says. “We’re in beta and focusing on it. We envision it for small and medium businesses, but also at the department level of enterprises.”

Lotus Connections is also pointing out the future of social software – mobile:

Last week, at the Wireless Enterprise Symposium in Orlando, Research in Motion (RIM) and IBM announced that Connections would be available on BlackBerry devices. Now, employees can connect with their colleagues while on the road.

and Jeff Schick added:

“We’re working with quite a few mobile platforms,” he says. “It [partnership with RIM] has been a whirlwind success, but we’re not planning to stop there.”

Link: – Understanding Lotus Connections – IBM’s version of Web 2.0 for the Enterprise

Embracing Social Computing at IBM

BusinessWeek has put social media at the heart of its June 2nd issue, titled ‘Beyond Blogs – What Business Needs to Know‘. You can read most of the magazine online, along with videos and photo galleries of Top 100 IT Companies, Top 10 IT Companies in North America and Top 10 IT Companies in Asia.

Big Blue Embraces Social Media is one of the articles features in the magazine, and it provides an overview of how IBM got into social computing and how our customers can benefit from our experience.

Over the past two years, IBM has been busily launching in-house versions of Web 2.0 hits. “We’re trying to see how things that are hot elsewhere can be fit for business.” Irene Greif, IBM Fellow.

Why it’s important for IBM, and business at large, to adopt enterprise social computing solutions? Excellent question! There are many answers, but I’ll mentions the ones BW did:
First, in a global company people are too far away to communicate face-to-face.

These social tools, will provide a substitute for personal connections that flew away with globalization—and help to build and strengthen far-flung teams.

Second, it’s important for recruiting.

Hotshots coming out of universities are accustomed to working across these new networks—and are likely to look at a company that still relies on the standard ’90s fare of e-mail and the phone as slow and backward.

How do IBM employees communicate with one another? I use various methods, with email being one of the last. My first option is instant messaging (Lotus Sametime), followed by twitter (internal), post on beehive, e-mail with link to a file on my web space.

So far, IBM has Dogear, a community-tagging system based on, Blue Twit, and a rendition of the microblogging sensation, Twitter. It also has a Web page called Many Eyes that permits anyone (including outsiders, at to upload any kind of data, visualize it, and then launch discussions about it on blogs and social networks. The biggest success is the nine-month-old social network, Beehive, which is based on the premise of Facebook. It has already attracted 30,000 users, including top executives.

Link: Big Blue Embraces Social Media – BusinessWeek

[pictured: my social network at IBM, as of 3 weeks ago]

Getting Into Social Software

The Lotus Connections guys have published an interesting article over at, titled ‘Getting Into Social Software… Take the experience of IBM‘. The piece explains how Lotus Connections services (Profiles, Blogs, Communities, Activities and Dogear) are used internally at IBM, thus making IBMers’ life easier and helping us be more productive and collaborative.

For instance, my good friend Luis Suarez, tells about his blogging experience, and how it helped him extend his network (that’s how I met Luis, through his blog):
“I have been in the company for 10 years,” says Suarez. “In the almost four years I’ve been using blogs I’ve gotten to know two to three times the number of people I knew in the six years when I wasn’t blogging, even though I’ve gone from working in the office surrounded by colleagues to working at home in the middle of nowhere.”

IBM also announced this week of a new asset available for Lotus ConnectionsAtlas. Atlas adds visualization tools to social networks at works, thus allowing for a more convenient way of representing your community.

Getting Into Social Software… Take the experience of IBM []
IBM’s Atlas adds visualization tools into to social networks at work [ComputerWorld]
Atlas for Lotus Connections []
IBM Atlas [The Connections Blog]

Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.