Archive Page 21

It’s raining men

Started another army reserve duty this week, and I have to ‘thank’ technology for keeping me updated with the world. My DELL XPS and Cellcom HSPA USB Modem are keeping me connected about once a day, with quick ‘refresh’ intervals on my Nokia N95 – I have both my private and work email, as well as twitter, all hooked up in a single device. I’ve written before why the N95 is one of the best smart-phones available today, even without the touchscreen.. still holds.

In any case, I have lots of stuff to do, and little time to complete them, so I’ll leave you with this Geri Halliwell song – fits the current weather conditions we’re experiencing here. Enjoy!

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The Online Banner is 15 Years Old

Today marks the 15th birthday of Digital Advertising as we know it.
On October 27th, the first banner display ads appeared, changing the way (digital) Mad Men work, changing the way consumers buy and opening a new revenue stream – worth $24B today.

Frank D’Angelo was an MCI account guy at MVBMS, and was assigned by his boss, Bob Schmetterer, to develop something called ‘a graphical ad unit’ for HotWired, a popular online digital magazine (spin-off of Wired Magazine). He shares his story with AdAge readers, a story that changed digital advertising forever.

AdAge: Happy Birthday, Digital Advertising!

[thanks to @maayancohen for bringing this into my stream]

Talking Innovation and Technology /w IBM Research

Just returned from a very unique gathering, held by IBM HRL (Haifa Research Labs) and IBM GTU (Global Technology Unit). The 2 divisions teamed up and invited local bloggers (~25) to an evening of technology and innovation, coupled with food & wine of course. The purpose of the event was to expose some of the work HRL researchers are doing at the various locations in Israel and what applications and services have been deployed internally, towards a future IBM Product or Service.

Coming from Big Blue I was no stranger to the innovative thinking and the endless possibilities HRL researchers posses. No wonder IBM invests $6B annually in R&D. The presentations were more like short pitches, 10-15min each, covering 3 topics:

  • Do smarter people make smarter search engines?
  • Is it all about context?
  • Shouldn’t non-techies be able to create online applications?

The crowd was very involved in the pitch, questioning possible applications and services, how metadata is gathered and filtered, and more. As a research facility, HRL are quite lucky to have a testing population of some 350,000 employees – which definitely helps shorten development cycles.Obviously I felt a strong connection to the 1st topic, being an advocate for corporate collaboration and knowledge management (E2.0). I think my 1,000+ social bookmarks are still part of IBM’s internal knowledge base (Dogear), available at the company’s intranet (w3).

In short, great event, interesting discussions and awesome people to brainstorm with.

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Got a 10MB bandwidth at home? Surf the Autoban

That is, in a nutshell, what Bezeq International, an Israeli ISP, is offering to its customers. In a closed event for bloggers and tweeple held this week, the company CIO presented the new package – PrivateNGN – the first of its kind in Israel. The idea is very simple:
Customers with a bandwidth of 10MB and above (consumers, not businesses) will enjoy a dedicated server to tunnel their requests, unique IP address and their very own VIP call-center.

Broadband internet penetration rates in Israel have increased dramatically over the past 7 years, from 4% in 2002 to a whopping 76% in 2008 (PDF, Hebrew), with an average bandwidth of 2.5MB compared to 500Kb in 2002. There are 2 infrastructure providers (ADSL or Cable) and over half a dozen ISP providers – conditions that create a highly competitive market, and each ISP is working hard to get the competitive advantage.

Following the semi-technical presentation (that was very easy to understand – lots of graphs and logos), the Marketing Manager took the stage, showing us the campaign surrounding the launch, the design language and the brand new TV spot – first screening ever (was aired later that evening on TV).

To wrap the event, and staying true to the language of PrivateNGN, Bezeq Intl. got us flying!! Well, not exactly flying, but I did complete several summer-salts while suspended above ground. On the other hand, London 2012 is out of the question, but I’m practicing for Rio 2016!!

I am interested in seeing how the other ISPs will respond to Bezeq Intl. announcement, as it changes the broadband market and definitely puts Bezeq Intl. in a better position to increase sales and customer base. From the social media aspect – excellent initiative!! More and more companies are realizing the potential of the social scene, by starting (and continuing) a conversation online, adding social media aspects to their marketing programs, inviting bloggers to press events, holding closed events for bloggers and tweeple – well done Bezeq Intl.!

[Pictures courtesy of Meir Pinto]

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Back to the future – Nokia N95

Image showing the Nokia N95 with slide openedImage via Wikipedia

If you’ve been following this blog (and me) for a while you’d know I’m a huge fan of cell phones, very early adopter of new technologies and a massive user. My phone is my laptop away from home, and there are a lot of things I expect my phone to do. No compromises. I’ve been sporting the Nokia N95 since December 2007, shortly after is was introduced in Israel. Since then it has been a loyal companion mainly because of its overall package – it was, and still is, a powerful little gadget, despite its relatively weak CPU (only 332MHz):
3.5G phone with HSDPA, BT 2.0 (A2DP support), Wi-Fi (802.11 b/g), 2.6 inches 240×320 pixels 16M colors screen, Symbian OS 9.2, S60, Mini-USB port, 3.5mm headphones jack, internal GPS receiver, TV-out, 5MP camera with Carl Zeiss Optics and 30fps video quality – all packed in a dual slide 120g machine.

In July I participated in Nokia Israel’s campaign to launch the Nokia N97, during which I received a device for a 2 month period. My bottom-line of the N97 was ‘Big Leap, Small Step‘ – expressed my disappointment around Nokia’s ‘much-anticipated-iphone-killer’ device. Shortly after, in September, I deprived myself of sleep for 48 hours, ‘courtesy’ of Samsung Galaxy challenge – and I’ve been using the Android-based phone since early September.

Last Saturday, I decided to return to the N95, after over a month of massive Galaxy usage, that have left me both happy and pissed – not at the same time of course. The main reason for this ‘up/down-grade’ lies in the very definition of PDA – the device which most cellphones aspire to be nowadays: I use my phone’s messaging capabilities – typing SMS/emails/twitter, browsing – blogs and websites, multimedia – pictures and streaming video and navigation, among other things (like making calls). I also sync my contacts, to-dos and calendar with my laptop. The Galaxy, although very hip and cool (Hebrew link) – delayed me in some of these tasks rather than assisting me. Plus, Nokia PC-Suite is – hands down – THE BEST Mobile to PC software available today. Without it, I’d still be editing the CSV file of my 700+ contacts to import back to the N95.

I’ve learned 2 important things from this experience:

  1. When reviewing a device that is crucial to your daily work (cellphone, laptop are the examples jumping to mind) – own them at least a month before making a decision.
  2. Cellphone vendors (Nokia, SE, Samsung, LG, HTC, Apple, Palm, etc): Battery life and CPU. Those are the (new) important properties (for me at least) when making a decision. Android Market is amazing – too bad the Galaxy CPU can’t handle all that potential.

Bottom-line, the Nokia N95 that was released March 2007 may be a step backwards compared to the current stock, but for me – it’s more of ‘Back to the Future’.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.