Posts Tagged 'Mobile phone'

Back to the future – Nokia N95

Image showing the Nokia N95 with slide openedImage via Wikipedia

If you’ve been following this blog (and me) for a while you’d know I’m a huge fan of cell phones, very early adopter of new technologies and a massive user. My phone is my laptop away from home, and there are a lot of things I expect my phone to do. No compromises. I’ve been sporting the Nokia N95 since December 2007, shortly after is was introduced in Israel. Since then it has been a loyal companion mainly because of its overall package – it was, and still is, a powerful little gadget, despite its relatively weak CPU (only 332MHz):
3.5G phone with HSDPA, BT 2.0 (A2DP support), Wi-Fi (802.11 b/g), 2.6 inches 240×320 pixels 16M colors screen, Symbian OS 9.2, S60, Mini-USB port, 3.5mm headphones jack, internal GPS receiver, TV-out, 5MP camera with Carl Zeiss Optics and 30fps video quality – all packed in a dual slide 120g machine.

In July I participated in Nokia Israel’s campaign to launch the Nokia N97, during which I received a device for a 2 month period. My bottom-line of the N97 was ‘Big Leap, Small Step‘ – expressed my disappointment around Nokia’s ‘much-anticipated-iphone-killer’ device. Shortly after, in September, I deprived myself of sleep for 48 hours, ‘courtesy’ of Samsung Galaxy challenge – and I’ve been using the Android-based phone since early September.

Last Saturday, I decided to return to the N95, after over a month of massive Galaxy usage, that have left me both happy and pissed – not at the same time of course. The main reason for this ‘up/down-grade’ lies in the very definition of PDA – the device which most cellphones aspire to be nowadays: I use my phone’s messaging capabilities – typing SMS/emails/twitter, browsing – blogs and websites, multimedia – pictures and streaming video and navigation, among other things (like making calls). I also sync my contacts, to-dos and calendar with my laptop. The Galaxy, although very hip and cool (Hebrew link) – delayed me in some of these tasks rather than assisting me. Plus, Nokia PC-Suite is – hands down – THE BEST Mobile to PC software available today. Without it, I’d still be editing the CSV file of my 700+ contacts to import back to the N95.

I’ve learned 2 important things from this experience:

  1. When reviewing a device that is crucial to your daily work (cellphone, laptop are the examples jumping to mind) – own them at least a month before making a decision.
  2. Cellphone vendors (Nokia, SE, Samsung, LG, HTC, Apple, Palm, etc): Battery life and CPU. Those are the (new) important properties (for me at least) when making a decision. Android Market is amazing – too bad the Galaxy CPU can’t handle all that potential.

Bottom-line, the Nokia N95 that was released March 2007 may be a step backwards compared to the current stock, but for me – it’s more of ‘Back to the Future’.

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Orange StartApp – iPhone Contest

iPhone party

It’s no secret that Apple’s iPhone has revolutionized the mobile scene, in all three fronts: device makers, cellular operator and consumers. In Israel there are some 50,000 iPhones, all purchased abroad of course – the local Apple distributor, iDigital, is not bringing the coveted device.

In July 2009 the 3 largest cellular operators (Cellcom, Orange and Pelephone) in Israel announced they’ll be bringing the iPhone to Israel, and since then the country is in mini-chaos. Rumors are flying, prices are still un-known, apps developers are in high demand, marketing campaigns are on hold and everyone are waiting to see when will the iPhone hit the stores and at what cost. Presumably each operator committed to selling 100,000 devices a year (300,000 together), a serious amount – considering Israel’s best-seller, Nokia’s N95, sold 150,000 devices in 18 months. Since Apple are overseeing the marketing campaign, the main differentiators in my opinion will be the overall packaging and service – which operator will create the best eco-system around it to support its iPhone users.

Orange will kick-off an interesting contest next week, Orange StartApp, in which 3 winning developers will receive 10,000 US$ each and 1 of them will get a full Orange campaign to promote its iPhone application in Israel. The contest will start Monday Sep. 21st for 3 months (until Dec. 21st), and any developer with an account at Apple Store can submit his/her applications in 1 of 3 categories: Entertainment, Business and Location and Local Content.

Orange definitely took a step ahead of the pack, by harnessing the power of the developers community – one of the iPhone’s key success factors. The operator that will build a bigger eco-system around it, will probably win more votes, not to mention ‘calling shot-gun’ on the local developers community. With Apple controlling every move of the launch, the 3 operators have very little space to navigate and diffrentiate themselves – Winter is gonna be very interesting, that’s for sure.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.