Got a 10MB bandwidth at home? Surf the Autoban

That is, in a nutshell, what Bezeq International, an Israeli ISP, is offering to its customers. In a closed event for bloggers and tweeple held this week, the company CIO presented the new package – PrivateNGN – the first of its kind in Israel. The idea is very simple:
Customers with a bandwidth of 10MB and above (consumers, not businesses) will enjoy a dedicated server to tunnel their requests, unique IP address and their very own VIP call-center.

Broadband internet penetration rates in Israel have increased dramatically over the past 7 years, from 4% in 2002 to a whopping 76% in 2008 (PDF, Hebrew), with an average bandwidth of 2.5MB compared to 500Kb in 2002. There are 2 infrastructure providers (ADSL or Cable) and over half a dozen ISP providers – conditions that create a highly competitive market, and each ISP is working hard to get the competitive advantage.

Following the semi-technical presentation (that was very easy to understand – lots of graphs and logos), the Marketing Manager took the stage, showing us the campaign surrounding the launch, the design language and the brand new TV spot – first screening ever (was aired later that evening on TV).

To wrap the event, and staying true to the language of PrivateNGN, Bezeq Intl. got us flying!! Well, not exactly flying, but I did complete several summer-salts while suspended above ground. On the other hand, London 2012 is out of the question, but I’m practicing for Rio 2016!!

I am interested in seeing how the other ISPs will respond to Bezeq Intl. announcement, as it changes the broadband market and definitely puts Bezeq Intl. in a better position to increase sales and customer base. From the social media aspect – excellent initiative!! More and more companies are realizing the potential of the social scene, by starting (and continuing) a conversation online, adding social media aspects to their marketing programs, inviting bloggers to press events, holding closed events for bloggers and tweeple – well done Bezeq Intl.!

[Pictures courtesy of Meir Pinto]

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2 Responses to “Got a 10MB bandwidth at home? Surf the Autoban”

  1. 1 Lotus Evangelist October 21, 2009 at 18:28

    Why do Israeli commercials have to always have an animated character in it to ruin the great commercial?
    If the mascot is needed, the end scene of it is fine, why does it have to talk to the person?

  2. 2 Dvir Reznik October 21, 2009 at 19:29

    The Parrot is their signature character, have to show it every time… I want to land on that giant pillow, just once – looks like fun 🙂

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.