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TheMarker Com.Vention Wrap-Up

Published April 15, 2008 Uncategorized Closed
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I had a chance to visit TheMarker Com.Vention yesterday (Monday), for the 2nd day of their annual Internet Conference. Day 1 focused on the international internet arena and global businesses, whereas day 2 focused on local advertising. I was at the IBM booth on day 2, talking to the participants about IBM collaboration solutions, although it wasn’t really the right audience. My colleague, Alex, attended day 1, and he did most of the selling work.

Since I didn’t attend day 1, I decided to refer you to some posts of peers who did attend. Heads-up: some are in Hebrew.
Niv Calderon
Orly Yakuel
Idan Carmeli
Lior Zoref
Ayelet Noff

While on the subject of collaboration, IBM is showing its collaboration suite in a new (and very interactive) website with the proper url of ibm.com/connecting . At the site you can learn about IBM’s solutions for the connected age, and see how NYPD are utilizing collaboration solutions in order to fight crime.

IBM Enterprise 2.0 Solutions @ TheMarker Com.Vention

Published April 14, 2008 Uncategorized 1 Comment
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Just arrived at TheMarker Com.Vention, day 2 of this annual Internet conference, that gathers all the who’s and who’s in the local industry.

I’m at the IBM booth, showcasing IBM/Lotus solutions for ‘Web 2.0 goes to Work‘ (or Enterprise 2.0) – Social Networking, Knowledge Management, Portals and Instant Messaging Platforms.

Collaboration demo at TheMarker Com.Vention

Published April 10, 2008 Uncategorized Closed
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!!!Last minute update!!!

We are going to showcase IBM/Lotus Collaboration solutions (Enterprise 2.0) at the upcoming TheMarker Com.Vention, coming Sunday-Monday, at Avenue, Airport City, Israel.
TheMarker Com.Vention is the largest Internet event in Israel, held by TheMarker.com, the leading IT news publisher in Israel. The speakers list is impressive, and includes, among others:
Craig Newmark (Craig’s list), Peter Hirschberg (Technorati), Rachel Masters (Ning), Jeff Pulver (Pulver Media), Gary Shainberg (BT), David Isenberg (Isen) and Robert Schoble.

Look up the IBM booth at the event, hear our collaboration solutions, watch the demo, set up follow-up meetings and (most important) – play with our Sony PS/3 game consoles.
Alex and myself will share this event – Alex will be on Sunday (day 1) and I will take Monday (day 2). See you at the event.

TheMarker Com.Vention 2008

I’m heading to a short vacation, so I’ll leave you with this magnificent Sony Bravia commercial, featuring purple…

Breakfast with Jeff Pulver @ Tel Aviv

Published April 9, 2008 Uncategorized Closed
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Went to my first Jeff Pulver’s Breakfast clubs, at Tel Aviv harbor. I met Jeff last month, lecturing at KM Summit – he was at the hotel, doing back-to-back meetings (I think it was something like 30..). The concept of these breakfasts is very cool, and Jeff really got this down to a form of art. Upon arrival you get a little welcome package, with stickers to write your name and tagline, and another blank sticker that serves as your personal ‘tag cloud’ – so people you meet can tag you.
Jeff explains it better in this video.

The most interesting thing for me was meeting couple of 12 year old kids, who came with one’s mom, to see and learn what social networking is all about. The kids are familiar with blogs (although they don’t write any), know what facebook is (but use Ning instead) – but social gatherings are not IN yet. If you think about it, that sounds strange, since the first groups are formed in pre-school and high-school, so the transition to social networks should be quite natural. That’s not the case here. The kids were quite the attraction – Jeff also spoke with them, and interviewed them, so did Kfir Pravda.

Generation Y seems so real all of a sudden…

The facebook test

Published April 8, 2008 Uncategorized Closed
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Met with another government agency today, to discuss about social software for the enterprise, or Enterprise 2.0. As I mentioned before there’s a hugh difference between Web 2.0 and Enterprise 2.0, and implementing social software solutions within the firewall is not that common. Yet.

The meeting was actually a lead from the KM Summit I lectured a month ago, and today I met the KM Manager of that agency. They are a pretty large agency, with couple departments, already using internal portal and other KM tools, so they are quite advanced in that aspect. Still, Enterprise 2.0 is something entirely different.

When we started talking freely about the value and benefits of Enterprise 2.0 I decided to try the facebook test, out of the blue. I didn’t rehearse this before the meeting, it was an ad-hoc attempt, to see how many employees are members of that government agency group on facebook.
We found over 20 different groups, in one of them – 500 members. Impressive.

What did we learn?
First, the demand is out there, people want to share their content and connect online. It’s their way of communicating with the world, and even with their friends.
Second, when lacking the right tools within the firewall, they turn to tools outside the firewall, sharing content that should have stayed inside.
Third, it’s time to seriously consider Enterprise 2.0 tools. And that’s the hard part.

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at] gmail.com
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This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.