Back to the knowledge space

It has been quite the week for me. As I wrote before I was in Madrid, Spain this past week, on a course from work, on generating value. This is part of my on-going development program, and I’ll be happy to recommend this course to anyone who has interest of better understanding how value is created and perceived by the customer.
The course was developed by Duke Corporate Education, which handles many of the courses we have at IBM. For me it was an excellent experience and gave me the opportunity to meet colleagues, working at marketing oriented roles, within IBM across Europe.
The agenda of the course really gives a broader understanding of how theory is put into action, combining the basic PEST and SWOT analysis (among others), with IBM techniques.
Plus you get the chance to network with your colleagues, hearing their challenges, finding new solutions and building your expertise so you’ll be able to produce better value for your customers.

Now I’m back. Since I was on course during the week, I had little time connecting to my inbox, checking emails, so now I am facing with some filtering work. And I only began going over my feeds yet from the past couple of days…
Nevertheless, I wanted to share with you couple of posts I already scanned through.
In the first Muhammad Saleem talks about Viral Marketing, the hot and not so hot tactics, some interesting facts there. The second is actually from Israel, seen at, which talks (in Hebrew) about The Conflict of Knowledge Workers in the Corporate Business. As a knowledge worker for a major corporation, with a hobby for (well) knowledge, I connected to this post, and I started reading it, haven’t finished, yet. It’s a bit long, with links to 4 other articles and papers talking about the matter, the major of which is a paper from Andrew McAfee at Harvard Business School, on The Pursuit of Busyness.

2 Responses to “Back to the knowledge space”

  1. 1 gatsby May 1, 2007 at 00:13


    I like your insights and the light tone you keep in your blog. Does the course you took in Madrid open to the general public or is it an IBM crafted?

    J. Gatsby

  2. 2 Dvir Reznik May 1, 2007 at 14:42

    Hi J.,
    The course I did is IBM only, sorry.. But you can try contacting Duke Corporate Education, maybe they have some materials you can use… although the course was built specifically to IBM, methods we use, terminology, strategy, etc.

    And thanks for your positive feedback! It’s always good to know.. 🙂

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Mobile & Media Consultant. I help startup companies launch products to the consumer market. Reach out: dvir.reznik [at]



This is my personal blog. The postings here do not represent the thoughts, intentions, plans or strategies of my past employers or of my clients. It is solely my opinion.